bmi Strengthens Short Haul In-Flight Product

New Seats Being Installed Across the Fleet

Mar 29, 2011, 08:03 ET from British Midland International

NEW YORK, March, 29, 2011 /PRNewswire/ -- British Midland International (bmi) unveils new leather seats to be installed across entire fleet of short haul aircrafts over the next few months.

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The seats are being introduced as part of a major refurbishment to the interior of the 16 Airbus family aircrafts that operate the airline's short haul routes.

Offering improved customer comfort, the new seats will deliver a standardized product across bmi's short haul fleet. Lighter in weight than the former seats, the refurbishment will also assist in aircraft performance by reducing overall aircraft weight.

As part of the refurbishment, the ten A319 and six A320 short haul aircrafts will also benefit from new carpets, curtains and bulkheads as well as a dynamic new lighting system, giving a spacious look and feel throughout the cabin. The refurbishment program is due to be completed in 2011.

Wolfgang Prock-Schauer, chief executive officer, bmi, commented:

"We are committed to improving our customers' experience and continue to ensure that bmi is in a position to deliver a truly competitive product in the marketplace."

The introduction of the short haul seats follows a recent refurbishment program to upgrade the interiors of the aircrafts in the bmi mid haul fleet.  This is due to be completed by the end of May 2011.

  • British Midland International is the second largest airline at London Heathrow, one of the world's leading international hub airports. Across its mainline route network bmi operates to Aberdeen; Addis Ababa; Almaty; Amman; Baku; Basel; Beirut; Belfast City; Berlin; Bishkek; Cairo; Damascus; Dammam; Dublin; Edinburgh; Freetown; Glasgow; Hanover; Jeddah; Khartoum; London Heathrow; Manchester; Moscow Domodedovo; Riyadh; Tbilisi; Tehran; Tripoli; Vienna; Yerevan.

  • bmi is a member of Star Alliance which was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveler.  Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award, Best Airline Alliance by both Business Traveler Magazine and Skytrax. Overall, the Star Alliance network offers 21,000 daily flights to 1,160 airports in 181 countries.

SOURCE British Midland International