Booking.com Reveals Key Findings From Its 2019 Sustainable Travel Report
Nearly half (45%) of U.S travelers report being more determined to make sustainable travel choices than they were a year ago, but barriers include a lack of knowledge and available or appealing options when trying to put this into practice
17 Apr, 2019, 04:00 ET
NEW YORK, April 17, 2019 /PRNewswire/ -- As the world gears up to mark Earth Day on April 22nd, Booking.com, one of the world's leading digital travel platforms, has released findings from its annual sustainable travel report for the fourth consecutive year. Research reveals almost two thirds (66%) of U.S travelers believe that people need to act now and make sustainable travel choices to save the planet for future generations.
However, common barriers travelers face when making sustainable travel choices are:
(% of U.S respondents who agree)
- I do not know how to make my travel more sustainable (40%)
- Although I do see options to travel more sustainably, other options tend to appeal more (41%)
- I cannot afford the extra expenditure of sustainable travel (40%)
- My agenda constraints me in the sustainable choices I can make (36%)
- Sustainable travel destinations appeal to me less than other destinations (41%)
- I understand what I can do to travel more sustainably (43%)
Travel companies have an important role to play, as the demand for sustainable stays is growing in popularity. With almost two thirds (64%) of U.S travelers intending to stay at least once in an eco-friendly or green accommodation when looking at the year ahead.
For the full release and research methodology, visit https://news.booking.com/en-us/
Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs 17,500 employees in 200+ offices in 70 countries worldwide. With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel and connects travelers with the world's largest selection of incredible places to stay. The Booking.com website and mobile apps are available in 43 languages, offer over 28 million total reported listings and cover more than 147,000 destinations in 227 countries and territories.
For further information, contact the Booking.com U.S Press Office
Share this article