Both Cars and Trucks Drive Record September Sales for American Honda

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- American Honda sets new September records for total vehicle sales (up 6.8%) and total truck sales (up 0.5%)

- Honda Division also nets September records for total vehicles (up 7.4%), cars (up 14.5%) and trucks (up 0.2%); Acura trucks also set new September record (up 2.4%)

- Honda Civic smashes previous best September, jumping 25.8% over 2016

- Honda HR-V sets ninth straight monthly record, gaining 17.1% for best September

- Honda core products Accord, Civic and CR-V combine for nearly 100,000 sales

- Acura MDX has record September as sales jump 8.9%

News provided by

American Honda Motor Co., Inc.

Oct 03, 2017, 11:15 ET

TORRANCE, Calif., Oct. 3, 2017 /PRNewswire/ -- American Honda Motor Co., Inc. today reported best-ever September total sales of 142,722 Honda and Acura vehicles, an increase of 6.8 percent vs. September 2016. Honda Division also set a new September record, gaining 7.4 percent on sales of 129,776 units. Honda cars and trucks both set September records, with cars gaining 14.5 percent on sales of 69,407, and trucks up 0.2 percent on sales of 60,369 units, even as supplies of key truck models remain tight. Acura Division sales rose 1.0 percent on sales of 12,946 vehicles for the month, with trucks setting a new September record—gaining 2.4 percent on sales of 9,061 units.

American Honda set new car and truck sales records in September, with the best-selling Honda Civic leading the charge as it jumped 25.8 percent en route to its own September record.

Honda
Strong sales of both cars and trucks fired Honda brand sales gains in September, pushing the brand to new records for both. Civic stole the show, posting a 25.8 percent jump for a new September mark, while Accord gained nearly 10 percent for the month despite being at the end of its lifecycle. On the truck side, HR-V extended its streak of record sales months to nine, while Pilot enjoyed a double-digit gain helped by a recent increase in production volume. However, tight supplies of key models checked sales growth with the remainder of the Honda truck lineup.

Civic sales jumped 25.8 percent on sales of 35,452 to smash its previous September best.
Accord posted a notable total 29,789 sales for the month, gaining 9.5 percent as it continues to buck industry sales trends even in its final days on the market.
HR-V also set a new September mark, extending its 2017 record streak to nine months with a gain of 17.1 percent on sales of 8,024 units.
Sales of Honda's Pilot rose sharply in September, up 11.8 percent on sales of 10,295 while CR-V posted another strong month of 30,956 despite inventory issues.

"Honda is enjoying a sales situation that, while still favoring truck growth, has been punctuated by new strength on the car side of the equation," said Jeff Conrad, senior vice president of the Automobile Division of American Honda. "After a strong media launch of the 2018 Accord last week, we're excited to see how this great new car contributes in the coming months."

Acura
Acura sales rose slightly in September, continuing a steady pace driven by the on-going strength of the Acura MDX and RDX and supplemented by continued recent gains by Acura's gateway sedan, the ILX, which has performed well above the industry in the segment. Acura trucks set a new September best, driven by the MDX which also set a September record.

ILX sales gained for the fourth straight month, rising 33.4 percent on September sales of 1,222.
With production of the MDX now transferred completely to Ohio, production increases are already reaping benefits as MDX gained 8.9 percent on sales of 5,368 for a new September record.

"Despite softened sales in several key segments where we compete, Acura was able to continue sales gains in September," said Jon Ikeda, vice president & general manager of the Acura division. "With production changes helping our MDX inventory, we will continue efforts to gain sales momentum."

	American Honda Vehicle Sales for September 2017
							Month-to-Date				Year-to-Date
							September 2017	September 2016	DSR % Change**	MoM % Change	September 2017	September 2016	DSR % Change**	YoY % Change
	American Honda Total						142,722	133,655	2.7%	6.8%	1,231,603	1,228,380	-0.2%	0.3%
	Total Car Sales						73,292	64,586	9.1%	13.5%	613,181	629,011	-2.9%	-2.5%
	Total Truck Sales						69,430	69,069	-3.3%	0.5%	618,422	599,369	2.7%	3.2%
	Honda					Total Car Sales	69,407	60,622	10.1%	14.5%	576,417	587,584	-2.3%	-1.9%
	Honda					Total Truck Sales	60,369	60,220	-3.6%	0.2%	541,060	521,069	3.4%	3.8%
	Acura					Total Car Sales	3,885	3,964	-5.8%	-2.0%	36,764	41,427	-11.6%	-11.3%
	Acura					Total Truck Sales	9,061	8,849	-1.5%	2.4%	77,362	78,300	-1.6%	-1.2%
	Total Domestic Car Sales						65,647	58,310	8.3%	12.6%	514,294	583,049	-12.2%	-11.8%
				Honda Division			61,856	54,448	9.2%	13.6%	478,353	542,679	-12.2%	-11.9%
				Acura Division			3,791	3,862	-5.6%	-1.8%	35,941	40,370	-11.4%	-11.0%
	Total Domestic Truck Sales						69,430	69,069	-3.3%	0.5%	618,422	599,369	2.7%	3.2%
				Honda Division			60,369	60,220	-3.6%	0.2%	541,060	521,069	3.4%	3.8%
				Acura Division			9,061	8,849	-1.5%	2.4%	77,362	78,300	-1.6%	-1.2%
	Total Import Car Sales						7,645	6,276	17.1%	21.8%	98,887	45,962	114.2%	115.1%
				Honda Division			7,551	6,174	17.6%	22.3%	98,064	44,905	117.4%	118.4%
				Acura Division			94	102	-11.4%	-7.8%	823	1,057	-22.5%	-22.1%
	Total Import Truck Sales						0	0	0.0%	0.0%	0	0	0.0%	0.0%
				Honda Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
				Acura Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total						129,776	120,842	3.3%	7.4%	1,117,477	1,108,653	0.4%	0.8%
		* ACCORD					29,789	27,204	5.3%	9.5%	250,802	258,619	-3.4%	-3.0%
		* CIVIC					35,452	28,184	20.9%	25.8%	284,380	283,783	-0.2%	0.2%
		CLARITY					66	0	0.0%	0.0%	532	0	0.0%	0.0%
		CR-Z					27	165	-84.3%	-83.6%	651	1,864	-65.2%	-65.1%
		* FIT					4,073	5,068	-22.7%	-19.6%	40,049	43,255	-7.8%	-7.4%
		INSIGHT					0	1	-100.0%	-100.0%	3	63	-95.3%	-95.2%

		CROSSTOUR					0	5	-100.0%	-100.0%	5	725	-99.3%	-99.3%
		* CR-V					30,956	31,884	-6.6%	-2.9%	280,933	263,493	6.2%	6.6%
		HR-V					8,024	6,853	12.6%	17.1%	74,034	58,270	26.5%	27.1%
		ODYSSEY					8,310	8,954	-10.8%	-7.2%	75,309	94,835	-20.9%	-20.6%
		PILOT					10,295	9,206	7.5%	11.8%	84,203	90,999	-7.9%	-7.5%
		RIDGELINE					2,784	3,318	-19.3%	-16.1%	26,576	12,747	107.6%	108.5%

			***		Memo: Accord FHEV		2,278	1,160	88.8%	96.4%	17,430	2,880	502.6%	505.2%
					Memo: Civic Hybrid		2	38	-94.9%	-94.7%	60	855	-93.0%	-93.0%
	Acura Division Total						12,946	12,813	-2.8%	1.0%	114,126	119,727	-5.1%	-4.7%
		ILX					1,222	916	28.3%	33.4%	9,073	11,747	-23.1%	-22.8%
		NSX					26	38	-34.2%	-31.6%	355	83	325.9%	327.7%
		RLX / RL					94	102	-11.4%	-7.8%	823	1,053	-22.2%	-21.8%
		TLX					2,543	2,908	-15.9%	-12.6%	26,513	28,540	-7.5%	-7.1%
		TSX					0	0	0.0%	0.0%	0	4	-100.0%	-100.0%

		MDX					5,368	4,930	4.7%	8.9%	38,182	39,578	-3.9%	-3.5%
		RDX					3,693	3,919	-9.4%	-5.8%	39,180	38,722	0.7%	1.2%

			***		Memo: ILX Hybrid		0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
					Memo: RLX Hybrid		18	24	-27.9%	-25.0%	161	158	1.5%	1.9%
					Memo: MDX Hybrid		239	0	0.0%	0.0%	1,075	0	0.0%	0.0%
	Selling Days						26	25			230	229
	**** Hybrid						2,590	1,426	74.6%	81.6%	19,735	5,904	232.8%	234.3%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX