Brahmi market to grow at a CAGR of 9.06% from 2021 to 2026: Dabur India Ltd. and Himalaya Global Holdings Ltd. among key vendors - Technavio

NEW YORK, April 12, 2023 /PRNewswire/ -- The Brahmi market size is forecast to increase by USD 86.51 million from 2021 to 2026, at a CAGR of 9.06%, according to the recent market study by Technavio. The growth of the market will be driven by the low side effects of Brahmi, the rising promotion of health and wellness tourism, and increasing investments in R&D and standardization of ayurvedic medicines. Charts & data tables about market size and forecast period (2022-2026) have been covered in this report. Download the sample report

Vendor analysis: Vendor offerings -

Technavio has extensively analyzed 15 major vendors, including Dabur India Ltd., Hamdard Laboratories, Herbal Creations, Himalaya Global Holdings Ltd., Natures Velvet Lifecare, ORGANIC INDIA Pvt. Ltd., Patanjali Ayurved Ltd., Riaan Wellness Pvt. Ltd., Sabinsa Corp., Shanti Natural Extracts, Shriji Herbal Products, Thangam Extracts, and Vadik Herbs. The key offerings of some of these vendors are listed below:

• Dabur India Ltd. - The company offers Brahmi products such as Dabur Brahmi Amla Kesh Tel.
• Himalaya Global Holdings Ltd. - The company offers Brahmi tablets that help calm the mind, promote clarity of thought, and memory consolidation.
• Natures Velvet Lifecare - The company offers Brahmi products such as Nature's Velvet Lifecare Brahmi (Bacopa Monnieri) Pure Extract 500 mg.
• ORGANIC INDIA Pvt. Ltd. - The company offers Brahmi products such as Organic India Brahmi Veg Capsule.
• Patanjali Ayurved Ltd. - The company offers Brahmi products such as Patanjali Divya Brahmi Ghrit 200 gm and Patanjali Divya Brahmi Churna 100 gm.

Key benefits for industry players & stakeholders – 

• The report offers information on the criticality of vendor inputs, including R&D, CAPEX, and technology.
• It also provides detailed analyses of the market's competitive landscape and vendors' product offerings.
• The report also provides a qualitative and quantitative analysis of vendors to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

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Market Segmentation:

The market is segmented by distribution channel (online and offline) and geography (Asia, Europe, North America, and Rest of World (ROW)).

Based on distribution channel, the online segment will account for a significant share of the market growth during the forecast period. In western regions such as Europe and the Americas, Brahmi products are not easily available in offline stores due to the lack of manufacturing units and the unavailability of the Brahmi herb. Therefore, the online source of distribution is considered more convenient for the ease of access and treatment through ayurvedic means. Through this segment, medicine can be delivered to a large number of consumers. These factors will drive the segment's growth during the forecast period.

Based on geography, Asia will account for 39% of the market's growth during the forecast period. India and China are the key contributors to the Brahmi market in Asia. Moreover, market growth in this region will be faster than the growth of the market in ROW. The rising consumer awareness about the side effects of allopathic medicines and growing awareness about the medicinal benefits and therapeutic effects of Brahmi will drive the Brahmi market growth in Asia during the forecast period.

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Market dynamics:

Key drivers:

• Low side effects of Brahmi
• Rising promotion of health and wellness tourism
• Increasing investments in R&D and standardization of Ayurvedic medicines

Brahmi products are free from chemicals, as they consist of only herbal extracts from the Brahmi plant. Such natural ingredients and supplements cause fewer side effects when compared to chemical-based pharmaceutical products. The demand for immunity-boosting herbal products has increased in recent years. The growing prevalence of obesity and other chronic health conditions has encouraged health-conscious consumers to opt for food and beverages with various functional benefits that boost immunity. Therefore, the rising awareness among consumers about the low side effects of Brahmi is expected to boost the growth of the global Brahmi market during the forecast period.

Major Trends:

• Multiple health benefits of Brahmi
• Inclination toward herbal and natural products
• Growing popularity of e-commerce channels

The consumption of Brahmi has various health benefits. It helps relax the mind, reduces tension, enhances blood flow and memory, and improves brain function. It is also used to reduce hair fall. In addition, Brahmi is used for the treatment of Alzheimer's disease among elderly people. Brahmi juice plays a key role in assisting, treating, and speeding up recovery in the treatment of epilepsy, chickenpox, and pediatric disorders. These factors will support the market growth during the forecast period.

Key challenges:

• Inadequate knowledge about Ayurvedic science in Western countries
• Presence of counterfeit products
• Shortage of raw materials

Over the last few decades, the use of Brahmi products has increased. However, the lack of scientific documentation on Ayurveda in Western countries such as the US may limit the potential growth of the market. In addition, there is a lack of health insurance approval and constraints regarding accreditations from regulatory bodies, hospitals, and healthcare providers. Regulatory bodies must implement adequate measures to ensure that all Ayurvedic medications are safe and of appropriate quality. These factors are expected to hinder the growth of the Brahmi market during the forecast period.

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What are the key data covered in this Brahmi market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the Brahmi market between 2022 and 2026
• Precise estimation of the size of the Brahmi market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the Brahmi market across Asia, Europe, North America, and Rest of World (ROW)
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Brahmi Market vendors

Related Reports:

The Ayurveda market size is expected to increase by USD 6.81 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 15.32%. Furthermore, this report extensively covers Ayurveda market segmentation by type (products and services) and geography (Asia, North America, Europe, and ROW).

The botanical and plant-derived drugs market size is expected to increase by USD 15.89 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.25%. Furthermore, this report extensively covers botanical and plant-derived drugs market segmentation by product (plant derived drugs and botanical drugs) and geography (Asia, Europe, North America, and Rest of World (ROW)).

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

• 5.1 Market segments 
• Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)

• 5.2 Comparison by Distribution Channel 
• Exhibit 26: Chart on Comparison by Distribution Channel
• Exhibit 27: Data Table on Comparison by Distribution Channel

• 5.3 Online - Market size and forecast 2021-2026
• Exhibit 28: Chart on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 5.4 Offline - Market size and forecast 2021-2026
• Exhibit 32: Chart on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Offline - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Offline - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Distribution Channel
• Exhibit 36: Market opportunity by Distribution Channel ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 Asia - Market size and forecast 2021-2026
• Exhibit 42: Chart on Asia - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on Asia - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on Asia - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on Asia - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 North America - Market size and forecast 2021-2026
• Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.6 Rest of World (ROW) - Market size and forecast 2021-2026
• Exhibit 54: Chart on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)

• 7.7 India - Market size and forecast 2021-2026
• Exhibit 58: Chart on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on India - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on India - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 Germany - Market size and forecast 2021-2026
• Exhibit 66: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.10 China - Market size and forecast 2021-2026
• Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.11 France - Market size and forecast 2021-2026
• Exhibit 74: Chart on France - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on France - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on France - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on France - Year-over-year growth 2021-2026 (%)

• 7.12 Market opportunity by geography 
• Exhibit 78: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 79: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 80: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 81: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 82: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 83: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 84: Matrix on vendor position and classification

• 10.3 Dabur India Ltd. 
• Exhibit 85: Dabur India Ltd. - Overview
• Exhibit 86: Dabur India Ltd. - Business segments
• Exhibit 87: Dabur India Ltd. - Key offerings
• Exhibit 88: Dabur India Ltd. - Segment focus

• 10.4 Himalaya Global Holdings Ltd. 
• Exhibit 89: Himalaya Global Holdings Ltd. - Overview
• Exhibit 90: Himalaya Global Holdings Ltd. - Product / Service
• Exhibit 91: Himalaya Global Holdings Ltd. - Key offerings

• 10.5 Natures Velvet Lifecare 
• Exhibit 92: Natures Velvet Lifecare - Overview
• Exhibit 93: Natures Velvet Lifecare - Product / Service
• Exhibit 94: Natures Velvet Lifecare - Key offerings

• 10.6 ORGANIC INDIA Pvt. Ltd. 
• Exhibit 95: ORGANIC INDIA Pvt. Ltd. - Overview
• Exhibit 96: ORGANIC INDIA Pvt. Ltd. - Product / Service
• Exhibit 97: ORGANIC INDIA Pvt. Ltd. - Key offerings

• 10.7 Patanjali Ayurved Ltd. 
• Exhibit 98: Patanjali Ayurved Ltd. - Overview
• Exhibit 99: Patanjali Ayurved Ltd. - Product / Service
• Exhibit 100: Patanjali Ayurved Ltd. - Key offerings

• 10.8 Riaan Wellness Pvt. Ltd. 
• Exhibit 101: Riaan Wellness Pvt. Ltd. - Overview
• Exhibit 102: Riaan Wellness Pvt. Ltd. - Product / Service
• Exhibit 103: Riaan Wellness Pvt. Ltd. - Key offerings

• 10.9 Sabinsa Corp. 
• Exhibit 104: Sabinsa Corp. - Overview
• Exhibit 105: Sabinsa Corp. - Product / Service
• Exhibit 106: Sabinsa Corp. - Key offerings

• 10.10 Shriji Herbal Products 
• Exhibit 107: Shriji Herbal Products - Overview
• Exhibit 108: Shriji Herbal Products - Product / Service
• Exhibit 109: Shriji Herbal Products - Key offerings

• 10.11 Thangam Extracts 
• Exhibit 110: Thangam Extracts - Overview
• Exhibit 111: Thangam Extracts - Product / Service
• Exhibit 112: Thangam Extracts - Key offerings

• 10.12 Vadik Herbs 
• Exhibit 113: Vadik Herbs - Overview
• Exhibit 114: Vadik Herbs - Product / Service
• Exhibit 115: Vadik Herbs - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 116: Inclusions checklist
• Exhibit 117: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 118: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 119: Research methodology
• Exhibit 120: Validation techniques employed for market sizing
• Exhibit 121: Information sources

• 11.5 List of abbreviations 
• Exhibit 122: List of abbreviations

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