British Airways Introduce Holiday Finder Tool on ba.com

CRAWLEY, England, March 13, 2012 /PRNewswire/ --

British Airways has made it even easier to find the perfect holiday with the launch of a new 'Holiday Finder' tool on ba.com.

Andrew Crawley, commercial director, British Airways said: "We have been developing ways to make choosing the right holiday even easier, so we are excited to launch the new 'Holiday Finder' on ba.com.  Now customers can be inspired and find a bargain that's just right for them at the same time."

A new section called 'Not sure where and when' has been added to ba.com homepage and this is where customers will find a link to the 'Holiday Finder'. The tool can also be accessed directly at ba.com/holidayfinder.

The new ba.com feature allows customers to find the best deal on their flight+hotel package to a range of British Airways' most popular holiday destinations. Customers can personalise their specific requests by adding in budget, departure date, number of nights, destination or group of destinations, journey time, star rating, board basis, type of holiday and temperature.

Once these filters are added a list of holiday packages will be displayed to fit their specific criteria.

This will not only benefit anyone not sure where or when they want to go on holiday but also those looking for a good deal, anyone on a budget, holiday-makers with flexible dates and those who do not have the time to shop around.

The 'Holiday Finder' tool offers a more personalised experience for customers, enabling them to search for specific options including  budget, departure date, number of nights, destination, journey time, star rating, board basis, type of holiday i.e. city break or beach, and temperature.

About British Airways:

British Airways plc offers a wide range of worldwide destinations - including flights to Brussels, flights to New York, holidays in Las Vegas and Milan holidays, hotels, flights, car rental with Avis and experiences. Customers can save time and money with ba.com when booking ATOL protected holiday packages, ATOL number is 5985. Passengers are offered added peace of mind to their holiday plans and the security of travelling with British Airways. British Airways plc constantly seeks to exceed customers' expectations, both in terms of the value for money and quality of the service provided.

Press Contact:
Tracy Long
Astral Towers
Crawley
West Sussex
RH11 8PJ
+44(0)1293-722116
http://www.ba.com

SOURCE British Airways