Britten Makes It Big On World Soccer Stage
Gold Cup official sponsor, Allstate, taps Traverse City fabricator for giant 3D signage fans can't ignore.
TRAVERSE CITY, Mich., June 26, 2019 /PRNewswire/ -- Colorful. Creative. Crazy big. It's not just a sign. It's a spectacle designed to stop soccer fans in their tracks and get them reaching for their phones.
For over 30 years, Britten, Inc. has built a reputation for innovative signage solutions that get companies noticed. But advanced 3D foam-sculpting technology installed at their Cass Road facility in 2018 is clearly taking the company's brand of creative, attention-grabbing signage to incredible new heights.
BIG IDEAS. FAST TURNAROUND.
Promoting Allstate's sponsorship of Confederation of North, Central America and Caribbean Association Football (CONCACAF), the 14' x 20' set of goalkeeper gloves appropriately plays on the insurance giant's "In Good Hands" tagline. Octagon Chicago, a global sports and event agency, approached Britten, Inc. with the unique selfie-sign idea back in early May. After design collaboration and artwork approval, a 10-person Britten team fabricated and installed the 2,000-pound sculpture in just six days.
"Our new CNC carving technology includes 3D laser scanning," says Britten's Sr. Industrial Designer, Wayne Stiles. "It allows us to quickly transform ideas, drawings, photos, or digital files into indoor or outdoor foam replicas of any size or detail.
"Event marketers are increasingly moving beyond 2D signage by utilizing Foam3D™, Wayne continues. It's a new form of advertising that's incredibly exciting for stadium fans and attendees, perfect for photo opportunities and viral shares on social media."
HANDS ACROSS AMERICA
Debuting June 5th at the Venezuela vs. Mexico matchup at Atlanta, Georgia's, Mercedes-Benz Stadium, Britten, Inc.'s promotional handiwork continues on an eight stadium American tour through early July. CONCACAF Gold Cup tournament tour dates include stops at California's Rose Bowl, Broncos Stadium at Mile High, and Toyota Stadium in Dallas.
"Soccer brings communities together, and Allstate believes that's worth protecting," says Paul Britten, CEO. "Britten is honored we could lend a hand in helping promote that mission to millions of dedicated fans."
For further information about Foam3D™, please visit britteninc.com/foam3d or call Britten toll-free at (888) 863-8201.
About Britten:
Britten not only fabricates amazing event activations but offers a wide range of products and services such as large format print, building wraps, truss systems, mesh fencing, stage graphics, point-of-purchase displays, tents, building wraps, SEG frames, three-dimensional foam sculptures, custom shipping containers, national installation, and more.
Contact Information:
Grace Lemieux
(231) 346-8799
[email protected]
SOURCE Britten, Inc.
Share this article