Bulletproof™ Launches High Protein Iced Coffee: A New Era of Flavor, Function, and Convenience

The brand's first major innovation beyond ground and K-Cups delivers 12g of clean whey protein in a refreshing instant iced coffee mix designed for modern routines

SEATTLE, Sept. 8, 2025  /PRNewswire/ -- Today, Bulletproof™, the leader in functional coffee and better-for-you fuel, has introduced its latest major innovation: High Protein Iced Coffee, created to bring even more convenience to the brand's science-backed approach to functional coffee. Available in smooth Original and rich Mocha, the new instant coffee blend is crafted to meet the demands of today's busy, health-minded consumers, combining exceptional flavor with functional benefits in a refreshing, instantly iced format.

Power your day, or your workout, with Bulletproof™'s High Protein Iced Coffee, delivering steady fuel that keeps you going. Each serving contains 12 grams of high-quality whey protein, a nutritious blend of fast-digesting whey isolate and slower-digesting whey concentrate to support muscle protein synthesis over time and give you a boost of energy, providing 24 percent of the recommended daily value. Made with clean coffee rigorously tested for toxins, it delivers a bold, smooth taste without compromise and stays true to Bulletproof™'s coffee-first approach. Unlike overly sweet or chalky protein beverages, this blend delivers a rich coffee experience with clean nutrition and no artificial flavors or sweeteners. And with twice the caffeine of a typical 8oz cup, it provides lasting energy you can feel. No coffee maker required — simply mix with cold milk or water for a convenient iced coffee experience that fuels both body and mind.

"At Bulletproof™, we're focused on creating clean, functional coffee that works as hard as you do," said Andy van Ark, Chief Commercial Officer of Bulletproof™. "High Protein Iced Coffee brings together two of today's most in-demand trends: protein and iced coffee, in a way that's simple, great-tasting, and built to support your day from the first sip."

Bulletproof™'s High Protein Iced Coffee arrives at a time when both protein consumption and iced coffee are driving beverage trends, particularly among younger consumers seeking functional, great-tasting options that fit into their fast-paced lives. This launch highlights Bulletproof™'s continued commitment to delivering innovative, science-backed products designed to help consumers perform at their best.

The 14oz pouches ($33.99) launch today on Bulletproof.com and Amazon, with distribution at Sprouts and HEB planned for October and November, with further retail expansion planned for later this year and throughout 2026.

For more information, please visit bulletproof.com or follow @bulletproof on Instagram.

About Bulletproof™

Bulletproof™ is more than coffee.

At Bulletproof™, we craft coffee and functional nutrition products that help you unlock the potential of your mind and body. From smooth Artisan blends to Enhanced coffees with ingredients like Lion's Mane and B Vitamins, everything we make is rooted in science and designed to elevate your everyday rituals.

Founded in 2011 with a revolutionary recipe that blended clean coffee with MCT oil and grass-fed butter, Bulletproof™ sparked a wellness movement. Today, our lineup spans coffee, creamers, collagen, oils, and supplements—each one made with high-quality, nature-inspired ingredients that work as hard as you do.

In 2024, we joined Bia Foods, a nourishing alliance – a community of companies, partners and brands fostering innovation and well-being. Together, we're expanding our reach while staying true to what matters: quality you can trust, benefits you can feel, and a daily routine that supports balance in body and mind.

We're here to help you feel your best and do your best—starting with your morning cup.

SOURCE Bulletproof