NEW YORK, Jan. 5, 2026 /PRNewswire/ -- Burberry proudly introduces acclaimed British singer-songwriter Olivia Dean as the face of the new Burberry Her Parfum.
Set against the backdrop of London – from its urban landscape to the open skies of its parklands – the campaign video follows Dean as she draws inspiration from the city's iconic starlings. Her movements echo their complex choreography, reflecting their rhythm and energy.
'It's all about being in the sky and feeling free,' says Dean, who also wrote the campaign soundtrack. 'Of flying above everything and feeling… untouchable.'
Dean's distinctive fusion of musical genres – nostalgic yet modern, personal yet resonant – mirrors the bold notes of Her Parfum: the most intense addition to the Burberry Her fragrance family.
THE FRAGRANCE INSPIRATION
The thrill of open skies. The joy of self expression.
The empowerment of following your own path. Daring and sophisticated.
Opening with delicate cherry notes, this fruity yet profound gourmand fragrance evolves through warm amber to an elegant and enveloping vanilla – complex and full of contrasts.
'Cherry makes me think of cherry blossom trees in the springtime in London when all the trees turn pink,' says Dean. 'You think, spring is here! I'm excited.'
THE OLFACTIVE PYRAMID
Top notes: cherry, pear
Heart notes: amber accord, freesia accord, whipped cream accord, patchouli oil
Base notes: vanilla absolute, moss notes, musk
THE BOTTLE DESIGN
Inspired by the richness of the fragrance, the iconic Burberry Her bottle now comes in opaque deep pink glass with a matte finish. The outer packaging is dressed with flowing pink ribbons.
AVAILABILITY
Burberry Her Parfum will be available beginning December 26, 2026 for $39 (10ml), $116 (30ml), $49 (50ml), $185 (100ml) at Sephora, Ulta, Macys and Nordstrom
ABOUT COTY INC.
Founded in Paris in 1904, Coty is one of the world's largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet.
TV CAMPAIGN VIDEO: Linked Here
SOCIAL MEDIA: @BurberryBeauty #BurberryHer
EDITORIAL CREDIT: Burberry Beauty
SOURCE Burberry Beauty
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