Cardstore Introduces All-New Collection of Personalized Birth Announcements

CLEVELAND, May 22, 2012 /PRNewswire/ -- To new parents, one of the most exciting things about having a baby is proudly announcing his or her arrival to the world. Nowadays, one of the most popular ways to do so is with a customized birth announcement. Proving that you really can send a little you anywhere with Cardstore, from the American Greetings Corporation (NYSE: AM) family of brands, the popular, "perfectly personalized" greeting card website has just added 130 new birth announcements to the website's personalized card selection.

Partly inspired by the actual baby boom that's taking place within the Cardstore team with eight expectant mothers working on the brand, the excitement for the moms-to-be was clearly contagious. The new collection of photo birth announcements includes ones suitable for baby boys, baby girls, twins, and adoptions. In addition, the Cardstore.com blog, Cardstyle, will also be hosting an entire series of blog posts dedicated to helping people create a perfectly personalized birth announcement.  To launch the new collection, Cardstore is offering a special promotion until May 31 during which consumers can buy ten birth announcements and get ten free with coupon code CCG2507.

"Parents put so much effort into customizing every part of baby's arrival and early moments, from the nursery decorations to birthing plans and newborn photography.  Announcing baby's arrival to the world is one of the biggest moments of them all," said Sally Schriner, president of American Greetings Interactive and expectant mom herself. "We wanted to create a unique collection of birth announcements that new parents can turn to in order to find just the right announcement that reflects their own personal style and personality."

As an added convenience, parents can select their favorite announcement ahead of time, save it to their Cardstore account, then add the important details like baby's name, date of birth, and photo once he or she arrives.  Busy new parents can also choose to have Cardstore address, stamp, and send their perfectly personalized announcements directly to their friends and family via the US postal service, giving them more time to spend with their new arrival.

With more than 9,500 designs available, Cardstore offers consumers unmatched variety and the opportunity to perfectly personalize greeting cards for any occasion by adding personal photos, heartfelt messages, and a signature for the perfect final touch. Cardstore can also stamp and send the cards directly to recipients via the US postal service.

Consumers can easily find and personalize cards from their favorite brands like American Greetings, PAPYRUS, Kathy Davis, and Taylor Swift, and designers like Caleb Gray, and Amy Smyth to name a few.  On Cardstore.com, people can search by category or by brand to find their favorite designs in birthday, thank you, holiday, kids and babies, photo cards, and special occasions like wedding, parties, and moving announcements. A wide array of customized personal stationery is also available.

For more information on Cardstore, please visit www.cardstore.com.  You can also like us on Facebook at www.facebook.com/cardstore, read our blog at www.cardstore.com/cardstyle-blog, and follow us on Twitter at www.twitter.com/cardstyle.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation