Casio's PRO TREK Timepieces Help To Turn Back Time

DOVER, N.J., Oct. 29, 2014 /PRNewswire/-- Daylight Saving Time ends on November 2^nd at 2:00 am and as the warmer months are winding down and the holiday season approaches, Casio America, Inc. is looking to help consumers prepare for the time change. Its line of PRO TREK timepieces, including the PRW3000 which is now available in blue and pink, comes equipped with Multi-Band 6 Atomic Timekeeping technology to automatically update the time and date settings based on the user's home city.

"With so much of our lives becoming digital, the expectation is that all devices will change time on their own," said David Johnson, Vice President of Casio's Timepiece Division. "With Casio's PRO TREK line of timepieces, the process is just as easy and automatic as many of today's devices. With precise Multi-Band 6 Atomic Timekeeping technology, consumers don't have to miss important scheduled events."

Atomic Timekeeping Technology
Equipped with its proprietary Multi-Band 6 Atomic Timekeeping technology; a variety of Casio's PRO TREK timepieces help to smoothly transition consumers without having to manually reset their watches. With Casio's Multi-Band 6 Atomic Timekeeping technology, Casio's timepieces automatically synchronize with atomic clocks in the US, Germany, the UK, China and two in Japan based on the user's home city setting. Casio watches equipped with this technology will receive the time calibration signal automatically from the applicable transmitter (in the middle of the night) and update its settings accordingly, ensuring that an accurate time will always be displayed.

The Casio PRO TREK PRW3000 is the perfect fit for consumers who want the newest Casio timepiece with the Multi-Band 6 Atomic Timekeeping Technology. It is also outfitted with Casio's next-generation Triple Sensor Version 3 Technology, which features a downsized direction sensor and pressure sensor for altimeter/barometer readings and thermometer. In addition, it is Powered By Light, utilizing Casio's Tough Solar Power Technology and is designed with a lightweight resin band, providing durability and comfort on every excursion. The PRW3000 comes in black, blue, and pink and is available at select retailers nationwide for an MSRP of $300.

For additional information on Casio's portfolio of timepieces, please visit www.PROTREK.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

About PRO TREK
Casio's PRO TREK line of Triple Sensor watches is designed and engineered to make them essential tools for outdoor pursuits. With technologies including Tough Solar Power, Triple Sensor (i.e. altimeter/barometer, digital compass and thermometer), water and low temperature resistance, daily alarms, stopwatch, and more, they're equally suited for the experienced adventurer as well as the weekend warrior who enjoy climbing. hiking, camping, mountain biking, hunting; almost any outdoor adventure. Casio's PRO TREK collection offers rugged, stylish and versatile timepieces with features that enhance any outdoor experience. For additional information on Casio's PRO TREK line of timepieces, please visit:  www.PROTREK.Casio.com

Photo - http://photos.prnewswire.com/prnh/20141028/155039

SOURCE Casio America, Inc.

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http://www.casioamerica.com