Celebrate HSA Day 2025 with New Interactive Tools, App Enhancements, Gaming, and a Chance to Win One of Three "Surprisingly Eligible" Product Bundles at HSA Store®

October 15 is dedicated to promoting education and appropriate utilization of health savings accounts (HSAs) for 39 million people who rely on these tax-free funds for healthcare and financial protection

DALLAS, Oct. 7, 2025 /PRNewswire/ -- HSA Store®, the first and leading online store dedicated to simplifying health benefits for people who are enrolled in HSAs, will celebrate HSA Day on October 15 by offering consumer education and account tools, major sitewide savings from October 15–17, and a giveaway on Instagram from October 13–17 featuring three "Surprisingly Eligible" HSA-eligible product bundles, with the grand prize valued at over $450.

The adoption of HSAs is increasing rapidly as consumers look to reduce their tax burden and pay for healthcare expenses that continue to rise, year after year. According to Devenir, HSA deposits reached $147 billion across 39 million accounts in 2024. More than 59 million individuals are covered by these accounts. However, despite this growth, it's estimated that 20% of HSA users do not fund their accounts at all, which means they're missing out on important financial benefits.

"Opening an HSA is one of the easiest ways to create a financial safety net for people of all ages," said Itamar Romanini, vice president and general manager of HSA Store®, which is part of the Health-E Commerce® family of brands. "There is low awareness of HSAs, how these accounts work, and how individuals can unlock potential savings simply by enrolling and funding the account on a 'pay as you go' basis for daily expenses. That's why HSA Store was created and why our team is so committed to offering extensive educational resources and a guaranteed-eligible shopping experience."

When visiting HSA Store®, consumers will benefit from deep account resources, including:

• HSA Learning Center . A robust collection of expert articles and information for HSA users.
• SearchableHSA Eligibility List™. A comprehensive, searchable list of HSA-eligible products and services. Search by category, product/service name, or brand name. Users can also browse products by price range and healthcare need.
• HSA Tax Savings Calculator™ . Interactive calculator to estimate your tax savings based on potential contributions.
• HSA Future Value Calculator™ . Estimate the potential long-term value of your HSA so you can plan for a healthy future.
• My HSA Expense Dashboard™ . Electronically store receipts and track HSA purchases across your HSA according to plan year, in the event you are ever audited by the IRS.
• HSA Perks Dashboard . Track points and savings, and easily redeem discounts that you earn when you shop at HSA Store.
• ExpenseTracker™ App . Available for iOS and Android users, the HSA ExpenseTracker App allows users to scan paper receipts, upload receipts, and scan a QR code to determine what's eligible when shopping in stores.
• HSA Eligibility Game . Enhance HSA knowledge with this interactive eligibility quiz, and earn potential coupons.

Recent updates from HSA Store® make it easier and more engaging for consumers to understand and use their accounts. The enhanced ExpenseTracker™ App now offers improved receipt capture and streamlined expense logging to simplify tax filing and reimbursement. In addition, the launch of the interactive "Guess What's Eligible" game is helping to close educational gaps by showing users, in real time, which everyday products and services qualify under HSA rules. During pilot runs, users who engaged with the game demonstrated higher confidence in account use, and winners were rewarded with prizes such as wearable health trackers and wellness bundles.

What is an HSA? An HSA is a tax-advantaged account that is paired with a qualified high-deductible health plan. Individuals can enroll in an HSA on their own or as part of their employer's benefit plan. HSAs offer a triple-tax benefit for consumers: contributions to account reduce taxable income, withdrawals are not taxed (if used for eligible expenses), and the account balance grows tax free. HSAs are owned by the individual and funds roll over year to year, making them a powerful long-term savings tool.

About Health-E Commerce
Health-E Commerce®  is the parent brand to FSA Store® and HSA Store®, online stores that serve the 70+ million -consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill®, a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the Health-E Commerce brands have led the direct-to-consumer, e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce®  plays an essential role in advocating for expanded eligibility of important new products and telehealth services within the list of eligible medical expenses.

SOURCE Health-E Commerce