Celebrate National Licorice Day With Red Vines in the New California Collection®

SAN FRANCISCO, April 11, 2017 /PRNewswire/ -- Tomorrow, April 12, 2017, American Licorice® Company will celebrate National Licorice Day by launching the Red Vines® California Collection®.  For the first time ever, seven Red Vines® classic small batch licorice pieces will come in a single package called the California Collection.

The Red Vines® Made in California Tour will kick off on April 12 in San Francisco and visit Capitola, Santa Barbara, Ventura, Al Hambra, Dana Point, Los Angeles, and end with a three-day experience at the Stagecoach Country Music Festival in Indio.

A Red Vines® California-themed Volkswagen Van will be the centerpiece of the tour, from which Red Vines® ambassadors will distribute California Collection® samples, coupons and other promotional items.

The Red Vines® California Collection® is an assortment of seven classic licorice pieces, which include Black Licorice Twists, Original Red® Twists, Black Licorice Bites, Original Red® Bites, Super Ropes®, Original Red® Bars, and Superstrings® candy.

"Red Vines candy has been made in California for over 90 years," said Ingrid Barrientos, assistant brand manager, Red Vines. "We put everyone's favorite pieces together in the California Collection. We are excited to take the California Collection bus on tour and meet our fans face-to-face to celebrate the California lifestyle. We hope that customers will be as excited as we are and to learn which pieces are the most beloved."

About Red Vines
Red Vines^® candy is the deliciously rewarding treat that has been making special moments even sweeter for generations. Always fat-free and made without preservatives, the Red Vines^® brand delivers exceptional flavor that sets itself us apart from the competition. Made in small batches, using artisanal techniques passed down through five generations, Red Vines^® candy has a rich heritage built on our dedication to consistent quality, flavor, and freshness. Whether you pick-up our classic tray at the movie theater concession stand or pack up our timeless jar for a family picnic, Red Vines^® candy has been an essential part of celebrating life's sweet moments for decades. To learn more about Red Vines®, please visit www.redvines.com, or @redvines on Facebook and Twitter and @redvinescandy on Instagram and Pinterest.

Media Contact:         
Patrick Pharris
[email protected]  
(702) 491-7464

SOURCE American Licorice Company

Related Links

http://www.redvines.com