NEW YORK, Nov. 23, 2015 /PRNewswire/ -- As social media continues to revolutionize charitable giving, research from Corporate Insight offers important new evidence as to why colleges and universities across the United States continue to lag in fundraising. A recent study conducted by the firm's Alumni Monitor, a third-party research service, polled more than 1,100 alumni of U.S. higher education institutions looking at the correlation between fundraising efforts at schools and alumni sentiments.
The study, titled Alumni Engagement and Giving, found that nearly eight out of ten alumni in the United States feel positively about their alma mater. However, how graduates feel about their school is not enough, as only 22 percent reported donating to their college or university in the last 12 months.
"Our findings reveal a disconnect between alumni sentiments and their donations," said Michael Ellison, president of Corporate Insight, the competitive intelligence research provider that offers analytical alumni tracking tools for colleges and universities within the United States. "This tells us something is clearly missing in the way that schools translate positive feelings and emotions into actions and engagement with their alumni."
Below are reasons for why some alumni donate to their alma mater, and why others do not:
Reasons for Donating:
Reasons for Not Donating:
"Alumni want to feel emotionally connected with their alma maters, and it's crucial that colleges and universities increase their communications in an effective way in order to grow engagement – and ultimately fundraise – from their alumni base," Ellison said. "The results of the survey have shown us that higher education institutions need to make better connections with their alumni. Utilizing today's innovative tools in the right way, like digital and social media platforms, will enable schools to make more meaningful connections with their alumni."
Research and Methodology
The primary objective of this research was to discover the relationship between graduates of U.S. colleges and universities and their alma maters, as well as distinguish current donating behavior of alumni. Additionally, the study looked at graduates' opinions of their alma mater and how they are treated as alumni. The study's findings also showed where colleges and universities rank among other charitable causes and philanthropies.
In order to accomplish the objectives of the study, Corporate Insight surveyed 1,100 alumni of undergraduate institutions from across the U.S. Interviews took place in October 2015.
To learn more about this research and Corporate Insight's higher education tool, Alumni Monitor, please visit http://public.corporateinsight.com/alumni_monitor/homepage.
About Corporate Insight
Corporate Insight provides competitive intelligence, consulting and user experience research to the nation's leading financial institutions and insurers. For more than two decades, the firm has tracked technological developments in the online experience, identifying best practices in online banking and investing, mobile finance, social media and other emerging areas. Beginning with its work in the brokerage industry, Corporate Insight now offers subscription-based Monitor services in 14 different areas, including banking, healthcare and alumni relations. The firm's latest research service, Alumni Monitor, examines the online and offline alumni experience of more than four dozen leading higher education institutions, providing these colleges and universities a unique, first-hand analysis of traditional and digital marketing communications to alumni. To learn more, visit us at www.corporateinsight.com/about-us and http://public.corporateinsight.com/alumni_monitor/alumni_monitor. Connect with us on Facebook, Twitter (CInsight) and LinkedIn.
SOURCE Corporate Insight