Cheetah Mobile and Google share AdMob native ad success with video case study

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Cheetah Mobile

23 May, 2016, 05:00 ET

SAN FRANCISCO, May 23, 2016 /PRNewswire/ -- Cheetah Mobile Inc. (NYSE: CMCM) and Google today shared a video case study of their successful partnership using AdMob's mobile native ad offering. The video, which first debuted at the Google I/O developer conference in San Francisco last week, highlights the 400% revenue uplift that Cheetah Mobile saw in its popular Battery Doctor app during the AdMob native ads beta.

The joint study follows Google's full launch of AdMob native ads express last week. Cheetah Mobile plans to integrate AdMob native ads into its other chart-topping apps.

The customer success video also described how Cheetah Mobile's partnership with Google has helped the company build and monetize a global business. The two companies look forward to a deeper cooperation through the AdMob platform.

"Cheetah Mobile has seen impressive performance from AdMob's native ads," said Scarlett Xiao, Senior Vice President, Global Marketing and Business Development at Cheetah Mobile. "Native ads offer users a much better experience, so we're delighted that AdMob is making them available to even more publishers around the world."

In just a few short years, Cheetah Mobile has risen to become one of the top app developers on Google Play with over 651 million mobile monthly active users and 2.76 billion installations, as of March 31, 2016. Since announcing the global launch of its Cheetah Ad Platform in June 2015, Cheetah Mobile has become a leading player in the adoption of native ads across the mobile industry.

About Cheetah Mobile Inc.

Cheetah Mobile (NYSE: CMCM) is the world's leading mobile security and utility app developer. Its flagship products include Clean Master, the world's No. 1 cleaning app, and also CM Security, the world's top anti-virus and privacy protection app.

Cheetah Mobile is also one of the top three mobile game developers in the world, with its mobile game Piano Tiles 2 having reached the No. 1 ranking in more than 150 countries globally on both iOS and Android.

Its other mission-critical applications include Battery Doctor, CM Locker, Photo Grid, and more. In June 2015, Cheetah Mobile introduced the Cheetah Ad Platform to the global market.

As of March 31, 2016, Cheetah Mobile had approximately 2.76 billion global installations and 651 million global mobile monthly active users. Five of Cheetah Mobile's products have entered the top 40 in Google Play's global top app charts.

SOURCE Cheetah Mobile

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