Colgate Total® offers simple tips to stick to your resolution

New WebMD Survey Reveals Women's Attitudes on New Year's Resolutions

Jan 09, 2014, 12:59 ET from Colgate-Palmolive Company

NEW YORK, Jan. 9, 2014 /PRNewswire/ -- The start of a new year is often a time for reflection and a resolve to change. Whether the resolutions are big or small, most people by now are already starting down the path to a new and better version of themselves. A new WebMD survey about resolutions revealed that one in three women -- and nearly half of all Hispanic women in the U.S. -- are making 2014 resolutions each January but almost 60% end up dropping them by the end of March.

Inspired by the WebMD survey, Colgate Total® is helping women take charge of their health in 2014. An overwhelming 79% of women said that the best way to get them motivated to stay on course would be by following small, achievable tips and advice that would make a measurable impact on their health. In response, Colgate offers the following easy-to-follow tips to help women stay on track for a better, healthy lifestyle this year. 

  • See Your Doctor – Many of us can fall into the habit of just going to the doctor when we aren't feeling well. Break that cycle by scheduling your annual physical and check-up and start going to the doctor when you are feeling fine.
  • Take a Walk – Working in front of a computer all day can lead to poor posture and eye strain. Try taking a short walk every 30 minutes to give your eyes a break and get a boost of energy.
  • Disconnect – Technology is everywhere. Take some time to disconnect and get away from the TV and other gadgets. Spending time away from the screen with your family or even alone may be just the break you are looking for.
  • Bring the Gym Home – Expensive gyms aren't the only way to get fit. Purchase a jump rope or resistant bands and look for small pockets of time throughout the day when you can get in your own personal workout without having the leave your house.
  • Refresh Your Mouth Health - Add oral care to your healthy checklist this year. Choose a portfolio of products like Colgate Total® that can help keep your mouth healthy, and have a positive effect on your overall health.

"Oral health is another important habit that contributes to overall health.  Committing to improving oral health is a New Year's resolution anyone can keep.  When selecting a toothpaste, it's important to find one that not only maintains mouth health, but that actually helps improve mouth health," states Philip Durocher, Vice President & General Manager, U.S. Oral Care Marketing, Colgate-Palmolive.  "Colgate Total® is a great example of toothpaste that does just that.  Unlike other toothpaste, Colgate Total® toothpaste reduces dental plaque germs for 12 hours1, starts to strengthen enamel in 24 hours, and helps improve gum health in four weeks.2  It's a simple resolution that can have a big impact."  

While the WebMD survey results indicated that most people resolve to exercise and lose weight, others vow to commit to different healthy habits such as getting organized (39%), being happier (39%), and learning something new (37%) – all of which make the list for 2014 resolutions. 

For more information on ways to be healthier in the New Year and the Colgate Total® regimen, please visit

About Colgate Total® Products 
The Colgate Total® line features a broad portfolio of products that provide a range of oral care benefits.  Each product has a formula that helps improve the health of your mouth, to make you confident you are taking better control of your oral care.  Colgate Total® toothpaste has an antibacterial formula clinically proven to actively fight plaque germs for 12 hours. It is the only toothpaste both approved by the U.S. Food and Drug Administration (FDA) to prevent gingivitis* and accepted by the American Dental Association to fight plaque and gingivitis. Colgate Total® toothpaste also is the number-one toothpaste recommended most by dentists and hygienists.

*Colgate Total® toothpaste is approved through the New Drug Application Process. Not approved for the prevention or treatment of serious gum disease or other diseases. 

About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's web site at  To learn more about Colgate Bright Smiles, Bright Futures®, Colgate's global oral health education program, please visit

About WebMD
WebMD Health Corp. (NASDAQ: WBMD)  is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through public and private online portals, mobile platforms and health-focused publications.  The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicineHealth, RxList,, Medscape Education and other owned WebMD sites.

Survey Methodology:  The survey was conducted online by WebMD from December 5-15, 2013, among a sample of U.S. women, age 18 or older.  The sample size of the survey is 4,348 U.S. women. 

1 vs. regular, fluoride toothpaste 12 hours after brushing; Fine H et al. (2006) J Am Dent Assoc 137: 1406-1413 2 Results improve with continued, twice daily use, shown in 6 month clinical studies; Report by Y Li (Oct 2012)

SOURCE Colgate-Palmolive Company