Leading Names in New York City Media, Marketing and Advertising Industries Host Landmark Event to Promote Breast Cancer Education
NEW YORK, Jan. 19 /PRNewswire-USNewswire/ -- The first New York City Bowling for Breastcancer.org event will take place on February 11, 2010. Hosted by a powerhouse committee of New York City media, marketing and, advertising professionals, the event is anchored by lead sponsor ING. The occasion will mark the first time that multiple high-profile industries in the New York City communications area will come together to support the nonprofit organization Breastcancer.org. Breastcancer.org is the premier online resource for breast health and breast cancer, reaching over 8 million visitors around the world annually. Over 500 people are contributing time, money, and expertise to this event and are expected to attend.
"As communications professionals, we realize the important role credible information plays in empowering people to make decisions in their lives. And when it comes to breast cancer, reliable information can make an enormously profound difference," said Richy Glassberg, EVP, TV Guide Media Sales, one of the organizing committee chairs for the event and a Breastcancer.org Board member.
"Breast cancer treatments have been proven to save lives, but they can't unless you know about them," Glassberg continued. "Breastcancer.org's expert reviewed information and peer support enables women to learn about the options available to them so they can make the most intelligent, informed decisions about their care. The knowledge and community that Breastcancer.org provides don't just save lives, but can be a calming connection during a time of crisis."
"At ING, we believe in the brand promise 'Your future. Made easier.'" said Ann Glover, chief marketing officer at ING. "The work that Breastcancer.org does is a vital resource to millions of people around the world. We are proud to be the anchor sponsor for the first New York City Bowling for Breastcancer.org event, and we fully support the organization's mission through this event."
In addition to ING, headlining sponsors of the Bowling for Breastcancer.org event include Arbitron, The Nielsen Company, Datran Media, and WebMD. Host and sponsorship committee members have reached out to communications industry professionals in New York City to sponsor a bowling team and/or donate to the silent auction. Individuals are welcome to attend solo, and bowling team members are also encouraged to raise additional money by getting friends and family to sponsor their score.
Proceeds from the ING New York City Bowling for Breastcancer.org will fund essential educational efforts and groundbreaking new programming, as well as enable the organization to reach millions more around the world in need of reliable breast health and breast cancer information.
Breastcancer.org is the #1 online resource for breast health and breast cancer information and support, with more than 6,000 pages of medically vetted content and a vibrant peer support community. Breastcancer.org, a nonprofit organization, helps individuals and families understand, interpret and act upon the most reliable and up-to-date breast cancer information so they can make the best decisions for their lives. All of the services are provided at no charge.
ING is a global financial institution of Dutch origin offering banking, investments, life insurance, and retirement services to over 85 million residential, corporate, and institutional clients in more than 40 countries. With a diverse workforce of about 115,000 people, ING is dedicated to setting the standard in helping our clients manage their financial future.
In the U.S., the ING (NYSE: ING) family of companies offers a comprehensive array of financial services to retail and institutional clients, which includes life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits, financial planning, and reinsurance. ING holds top-tier rankings in key U.S. markets and serves nearly 30 million customers across the nation.
ING's diversity management philosophy and commitment to workplace diversity, diversity marketing, corporate citizenship, and supplier diversity fosters an inclusive environment for employees that supports a distinctive product and service experience for the financial services consumer.
For more information, visit www.ing.com/us.
About the ING Foundation
The ING Foundation's mission is to improve the quality of life in communities where ING operates and its employees and customers live. Through charitable giving and employee volunteerism, the foundation focuses on programs in the areas of financial literacy, children's education, diversity, and environmental sustainability.
For more information, visit www.ing-usafoundation.com.
Bowling for Breastcancer.org
Lucky Strike Lanes & Lounge in Manhattan
Thursday, February 11, 2010
6 p.m. to 10 p.m.
Hors d'oeuvres, open bar, bowling, and a silent auction.
For more information, visit Breastcancer.org.
Bowling for Breastcancer.org Organizing Committee Chairs:
Lynn Bolger, EVP Advertising Solutions, comScore
Richy Glassberg, EVP, TV Guide Media Sales
Marisa Weiss, M.D., President and Founder, Breastcancer.org
Dani Benowitz, EVP, National Broadcast Universal McCann
Jill Botway, COO, WMI Media Solutions
Sarah Baehr, VP Media, Razorfish
Sarah Fay, former CEO of Aegis and Isobar
Francine Gingras, Director, External Relations, P&G Beauty
Susan Jones, Media Director, Diageo
Ava Jordhamo, President, Zenith Media
Laura Klauberg, VP Global Media, Unilever
Claudia Malley, SVP and Publisher, National Geographic
Erin Matts, Chief Digital Officer, OMD
Colleen Milway, Global Media Director, Campbell Soup Company
Amanda Richman, EVP, Managing Director, MediaVest
Kathryn Koegel, Marketing Practice Lead Primary Impact Consulting
Nancy Smith, American Express
Catherine Warburton, EVP, National Broadcast Universal McCann
Linda Yaccarino, EVP/COO, Turner Entertainment Ad Sales
Sponsorship Committee Members:
Leslie Laredo, President, Laredo Group
Susan Nathan, Corporate VP, Turner Broadcasting
Ira Sussman, SVP, Cabletelevision Advertising Bureau
Organizing Committee Members:
-Allison Arden, Publisher, Ad Age
-Petra Pasquina, VP, Client Development, Univision Communications
-Michael Lotito, CEO, Media IQ
-Adrienne Skinner, RVP, Datran Media
-Kathryn Koegel, Marketing Practice Lead Primary Impact Consulting
-Larry Smith, President, Live Idea
Event Sponsors include:
24/7 Real Media
Cynopsis Media and the Cynopsis Foundation
Game Show Network
Hachette Filipacchi Media US
Meredith Women's Network
The New York Times/nytimes.com
The Nielsen Company
TV Guide Media Ad Sales Group
Wall Street Journal-Dow Jones Online
Breastcancer.org is a 501(C)(3), nonprofit organization, Tax ID #23-3082851.