Communications Sector Uplifts Prospects for the Southeast Asian and Australasian Transfer Switch Market, Finds Frost & Sullivan

Jun 22, 2010, 23:26 ET from Frost & Sullivan

SINGAPORE, June 22 /PRNewswire/ -- During 2009, the economic meltdown had taken its toll on the Southeast Asian and Australasian transfer switch (TS) market. The market had contracted in the wake of retarded growth in the finance and IT sectors. It is poised to recover in the short term as economic recovery gets underway and enables more viable approaches to capital expenditure.



New communication networks that cater to global system for mobile communication (GSM), 3G, and data center inception will be commissioned in the short term. Consequently, servers, voice over Internet protocol (VoIP), base stations, and mission critical equipment will be required to build infrastructure.

New analysis from Frost & Sullivan (, Southeast Asian and Australasian Transfer Switch Market, finds that the market earned revenues of $43.8 million in 2009 and estimates this to reach $64.2 million in 2016. The study covers the automatic transfer switch (ATS) and static transfer switch (STS) segments.

"As TS systems ensure smooth transfer between loads, a demand spike for these systems is anticipated," says Frost & Sullivan Industry Analyst Teoh Chew Yew. "The Go Green global initiative, which is closely aligned with power quality requirements, is likely to drive the total TS market growth in the long term."

However, the reliability of power systems is dependent on the quality of output and the capability to monitor and prevent power outages. Occurrence of blackout or brownout is unacceptable. Thus, the lack of emphasis on quality in power infrastructure, especially in the Southeast Asian region, is likely to lead to the disintegration of power transmission and distribution.

Apart from this, most end users and technical authorities have limited knowledge about the TS features, applications, and the benefits of using this technology. Efforts are underway to educate civil engineers, consulting engineers, and stakeholders about the benefits of reliability and functionality that these systems confer but these initiatives have only been met with limited success. In addition, engineering consultants are generally conservative in nature and often ignore the significance of TS, especially STS.

All manufactured TS are homogeneous and participants are finding it hard to make technological breakthroughs in the TS market. The degree of technical change is low when compared to that of other power equipment, leading to product commoditization.

As market maturity is imminent, innovation can help ramp up prospects for the market, creating new business opportunities and triggering long-term growth. Manufacturers that have the capability to improvise on product footprint are likely to gain the competitive edge.

There are substitutes such as circuit breakers and contactors in the total TS market, which offer lower cost alternatives to end users. These substitutes are commonly adopted, as price sensitivity is high in the total TS market, impeding market growth. Improvisation on product footprint enhances workplace ergonomics, whereby space constraints are mitigated for strategic development, such as future system expansion.

TS is gaining traction in power solutions in the Southeast Asian region. System requirements are increasingly stringent and demanding in this competitive environment. Participants must go the extra mile to squarely meet system specifications.

"Building awareness is crucial to ensure business progression," says Chew Yew. "Engineering consultants should not be neglected as they are vital links in the value chain, playing a decisive role in the decision making process."

If you are interested in more information on this study, please send an e-mail to Donna Jeremiah, Corporate Communications, at, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country.

Southeast Asian and Australasian Transfer Switch Market is part of the Power Supplies Growth Partnership Services program, which also includes research in the following markets: Asia Pacific Smart Grid Market, Southeast Asia and Australasia Power Distribution Unit Market, Asia Pacific TVSS Market, Analysis of the Asia Pacific Renewable Energy Systems Inverter Market (For Solar and Wind Systems), Asia Pacific UPS Service Market, among others. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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Southeast Asian and Australasian Transfer Switch Market



Donna Jeremiah

Corporate Communications – Southeast Asia

P: +603 6204 5832

F: +603 6201 7402


Carrie Low

Corporate Communications – Southeast Asia

P: +603 6204 5910

F: +603 6201 7402


SOURCE Frost & Sullivan