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從AI旅行管家切入,佈局全球市場,稀飯旅行獲8000萬A輪融資
  • USA - Chinese


News provided by

稀饭旅行

Oct 31, 2019, 01:34 ET

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成都2019年10月31日 /美通社/ -- 一站式智能旅行服務商稀飯旅行獲得8000萬元A輪融資,由海國投旗下中技知識產權金融服務集團領投5000萬元,老股東天一華宇中國航天科技集團有限公司追投3000萬元。

稀飯旅行,中美創世物聯科技旗下旅遊品牌,基於物聯網和人工智能技術,打造大數據智能行程規劃和全球景點語音解說系統,為全球用戶提供集「食住行娛購」的一站式旅行出行服務。

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一站式智能旅行服務商稀飯旅行獲得8000萬元A輪融資,由海國投旗下中技知識產權金融服務集團領投5000萬元,老股東天一華宇中國航天科技集團有限公司追投3000萬元。

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創始人劉洺宇表示,目的地旅遊市場中,一部分企業專注於旅行產品預訂服務,一部分企業通過技術為用戶提供出行幫助,而稀飯旅行想要構建一個橋樑,通過大數據支撐下的智能技術服務,實現二者的徹底打通。

打造AI旅行管家,解決旅行中的諸多痛點

隨著科技發展和用戶旅遊消費的升級,更多的用戶選擇自由行、自駕游等旅行方式,但是在自由行中如何規划行程、購買旅行產品、體驗當地特色活動等方面,仍然存在很多問題尚未被解決。例如,遊客出行前,需要花費大量時間、精力規划行程和研究遊玩攻略,面臨海量同質化的旅行商品難以區分;旅行途中,線下導遊比較局限在某個景點且價格較貴,若不選擇線下導遊,遊客只能走馬觀花,尤其在一些人文特色、歷史底蘊豐富的景點,無法深度瞭解當地文化。

為了解決旅行中的這些痛點,創始人劉洺宇認為:「如何利用人工智能解決自助遊人群在行前、行中、行後的諸多問題,升級服務和旅行體驗是關鍵。未來,稀飯旅行打造的AI旅行管家,將用人工智能的服務方式顛覆傳統旅行,為旅行中的人們提供更簡單、便捷、高效的旅遊服務。『他』不僅能為用戶做智能語音景點講解,還能做用戶旅途中的貼心語音助手,與『他』進行智能對話;更能幫助用戶規劃個性化行程,按照用戶的需求及喜好智能匹配並推薦最適合其的旅行商品,成為年輕一代首選的『旅遊神器』。」

語音導覽作為切入點,在智能語音領域走出差異化

不同於行業內現行的語音導覽工具,稀飯旅行將會不斷擴大目的地語音導覽的內容數量、細化內容深度、強調內容特色,增加英語、日語、西班牙語、法語等多語種服務。稀飯旅行研發的語音導覽不僅在使用上會對用戶完全免費,而且在內容上更加注重旅遊景點講解的差異性。一方面,稀飯旅行利用全球目的地當地資源,海外團隊按區域實地考察調研,對旅遊景點在圖文、視頻、旅行產品等方面深入拓展,為用戶提供更加有趣的景點講解、名人故事、歷史回顧、情感分享等;另一方面,稀飯旅行將會開放語音導覽的「創作者」模式,遍及全世界各個國家的旅遊愛好者均可以自由上傳自己的圖文、語音、視頻等內容,分享自己的旅行故事、攻略及體驗等,增強互動性的同時讓語音講解更有溫度。 

基於自身電商服務優勢,提升AI旅行管家效能

目前,稀飯旅行自營的官方平台稀飯旅行網、稀飯旅行app、稀飯旅行小程序SKU達10000+,主要是集中在日本、美國、澳新和歐洲,即將覆蓋到非洲區域,線上業務內容集中在目的地跟團游、目的地玩樂票券、精品小團、私人定制、郵輪旅行、自駕旅行、當地租車、境外簽證等多項旅行內容。稀飯旅行中文站自2018年年底上線後,英文站和日文站也分別與今年4月和7月上線。截止目前,線上銷售額已經過億。

稀飯旅行基於自身電商平台的優勢,對海量的旅行產品進行標準化入庫、分類和標籤化管理。在不斷深入挖掘消費者偏好的基礎上,對消費行為、消費數據進行深度分析,從簡單的行程預定,過渡到用AI旅遊管家為你規划行程、提供景點智能語音講解、精準匹配個性化旅行商品,從而獲得更加符合用戶需求的消費體驗。

全球目的地旅遊市場非常龐大,細分的垂直市場可達千億級的規模,可以說未來的發展潛力更是不容小覷。稀飯旅行表示,在未來3-5年的時間,將會立足中國、佈局全球,為全球出行用戶提供集食住行娛購一站式旅行信息智能化服務。實現公司未來三步走的的發展戰略。

第一步:繼續擴大目的地旅遊市場營銷規模,做好日本、美國、歐洲等區域的產品和服務,完善智能語音導遊系統。

第二步:通過海量的目的地資源信息整合,打造大數據行程智能規劃和打包系統,讓用戶根據自己的需求生成智能行程規劃,並且實現在線預訂和目的地線下體驗一站式服務。

第三步:通過進一步對旅遊生態鏈的挖掘分析,為用戶精準匹配旅行產品及服務,同時不斷創新旅遊體驗新方式,讓旅行更加隨心、便捷、舒適。

稀饭旅行

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