Consumers Can Earn Double Aeromexico Club Premier® Miles at Choice Hotels Properties*

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SILVER SPRING, Md., April 2, 2012 /PRNewswire/ -- To celebrate its newest airline partner, Choice Hotels is offering consumers the chance to earn double Club Premier airline miles with Aeromexico.* For every qualifying stay booked at a Choice Hotels brand property with arrival between April 2 and June 29, 2012, members of the Choice Privileges rewards program will be able to redeem their points for double the amount of Aeromexico Club Premier Miles.

To take advantage of this limited time celebratory offer, consumers must simply present their Club Premier Card when checking in at any of the more than 5,500 participating Choice Hotels brand locations worldwide. Consumers throughout the U.S., Canada, Mexico, Europe, Central American, Australasia, and the Caribbean are eligible for this promotion.**

"By offering consumers the chance to earn double Club Premier Miles with every Choice Hotels stay is yet another way of saying thanks and giving back to our many loyal guests," said Greg Brown, vice president of loyalty, promotion, and relationship marketing for Choice Hotels. "We're excited to welcome Aeromexico as the newest airline partner of Choice Privileges, providing its customers and our members with even more value."

With this new partnership, Club Premier members will be able to earn 250 Club Premier miles per stay at all participating Choice Hotels brand properties while Choice Privileges members will be able to redeem 5,000 points for 1,000 Club Premier miles.

Choice Privileges is the rewards program from Choice Hotels International, Inc. (NYSE: CHH) where membership is free and offers points good towards free nights, airline miles, gift certificates and more while staying at more than 6,000 Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand hotels as well as Ascend Collection member hotels. For more information, visit ChoicePrivileges.com.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2011, more than 400 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at www.choicehotels.com.

About Club Premier

Club Premier, with its 3 million members, is the coalition loyalty program in Mexico that operates the Aeromexico Frequent Flyer program. Aeromexico is Mexico's flag carrier. Club Premier Members can earn Kilometers through different activities with more than 50 Program affiliates. Members can earn Kilometers with Aeromexico, SkyTeam™ Airlines, LAN and Copa Airlines, as well as a large number of hotel chains and car rental companies. Club Premier features co-branded consumer cards with American Express, Banamex Mexico and U.S. Bank (USA), plus a co-branded corporate card with the American Express Company in Mexico. Club Premier Members can transfer points from other loyalty programs to their Club Premier accounts, to convert them into Premier Kilometers. Members can redeem Kilometers for travel on Aeromexico, SkyTeam™ Airlines, LAN and Copa Airlines, and a large variety of products and services. Club Premier Members redeem over 20,000 Award Tickets per month.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

© 2012 Choice Hotels International, Inc. All rights reserved.

*Available to members of the Club Premier rewards program for Aeromexico airlines; learn how to become a Club Premier member by visiting www.clubpremier.com. Earn double Club Premier miles with arrival between April 2, 2012 through June 29, 2012 when paying Best Available Rate, as defined at ChoiceHotels.com at any Choice Hotels franchised property in Europe (excluding Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden), the U.S., Canada, Middle East, Mexico, Central America, Australasia (including Australia, New Zealand, Singapore, Papua New Guinea and Fiji) or the Caribbean. Valid Club Premier member number must be provided upon check-in and guest name must match Club Premier member name for the stay to be eligible.  Allow 6-8 weeks for miles to post to your account. Standard amount of Club Premier rewards miles is 250 per stay; a stay is defined as any number of consecutive nights at one hotel, regardless of check-ins or check-outs. This offer cannot be combined with any other Choice Privileges promotion.  For program details and eligible rates, visit ChoiceHotels.com.

**Excluding Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden; Including Australia, New Zealand, Singapore, Papua New Guinea and Fiji.

SOURCE Choice Hotels International, Inc.