NEW YORK, April 30, 2015 /PRNewswire/ -- An important key to successful content marketing is developing a lasting relationship with your audience. But before you can build a relationship you must attract readers. Your content needs to be discovered.
Using a case study to prove the method's success, a recently published white paper from PR Newswire, "Generating Content Discovery with Syndicated Distribution," offers tips on crafting and distributing content releases that are guaranteed to drive traffic to your owned channels.
In this white paper, content marketers will get insight into how to successfully use press release distribution as a channel for increasing readership.
Learn how to:
- Create a Content Release from existing content;
- Publish and Push your content release to increase readership;
- Track your progress to determine ROI.
Click here to access the white paper.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end–to–end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi–channel, multi–cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia–Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
SOURCE PR Newswire Association LLC