SAN DIEGO, Sept. 26, 2018 /PRNewswire/ -- Corrao Group has announced today that Scott Cotter will join their team as the company's Chief Marketing Officer. Cotter is a veteran sales and marketing executive with extensive experience in developer platforms and B2B technology solutions. In his past roles, he has led go-to-market strategy, product launches, as well as awareness and demand generation at firms including Nokia/Novarra, Skuid, Sapient, and NICE/Mattersight. Cotter will drive business growth through strategic partnerships and the penetration of new markets at Corrao Group, and will be based in Chattanooga, TN.
"Scott is a world-class strategic marketer and we couldn't be more thrilled to welcome him to the Corrao Group team," said Managing Partner Jack Corrao. "His breadth of experience across product, marketing, and sales in fast-growing enterprise companies will be of tremendous value, as we continue to build on the momentum we've enjoyed to date."
Corrao Group provides Salesforce services ranging from fully customized solutions utilizing multiple Salesforce products, to support hours used at the client's discretion. As Corrao Group expands its strong Digital Marketing unit, Cotter's agency and consulting experience will provide the guidance to accelerate growth.
"I'm excited to join the team at Corrao Group. The firm's capabilities and people are exceptional when it comes to Salesforce expertise, business process and technology alignment, and trustworthy delivery. Perhaps most exciting, is the spirit of innovation that is a foundation of the culture at Corrao Group," said Cotter.
As Chief Marketing Officer, Cotter will not only lead corporate marketing but also the go-to-market strategy and execution for the firm's multiple business units to expand revenue and open up new revenue sources. Cotter's primary focus will be to expand Corrao Group's core Salesforce consulting business by strengthening partnerships within the Salesforce ecosystem and expanding the firm's capabilities around Pardot and marketing effectiveness for clients. Cotter's experience in B2B SaaS will be invaluable as Corrao Group launches its first package software application, EZ-AR, that streamlines and modernizes the accounts receivable process.
More About Corrao Group
Corrao Group's mission is to ensure Salesforce customers get the most out of their investment in the platform while utilizing today's most effective business strategies, including Account-Based Marketing and effective digital marketing. Believing in giving back, Corrao Group supports the Emilio Nares Foundation, who provide transportation for children to and from their cancer treatments.
Jack Corrao III
SOURCE Corrao Group