Cosmetic Packaging Market size is set to grow by USD 22.91 bn from 2024-2028, growing e-commerce and social media marketing to boost the market growth, Technavio

NEW YORK, May 20, 2024 /PRNewswire/ -- The global cosmetic packaging market size is estimated to grow by USD 22.91 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 11.71% during the forecast period. 

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Segment Overview 

This cosmetic packaging market report extensively covers market segmentation by

1. Application 
• 1.1 Skin care
• 1.2 Hair care
• 1.3 Makeup
• 1.4 Nail care
2. Material 
• 2.1 Glass
• 2.2 Metal
• 2.3 Plastic and others
3. Geography 
• 3.1 North America
• 3.2 Europe
• 3.3 APAC
• 3.4 South America
• 3.5 Middle East and Africa

1.1 Skin care-  The cosmetic packaging market caters to the diverse needs of the cosmetics industry, particularly skincare products. Brands prioritize sustainable solutions for differentiation, such as Albea Group's Twirl refillable jar packaging. Paper-based and sachet packaging are eco-friendly alternatives. Cosmetic brands seek raw materials from plastic suppliers to ensure low costs and profitability. Innovations like 3D printing and visually appealing designs for shampoo packages and fragrances enhance cosmetic item appeal. Brand positioning relies on unique packaging formats to stand out in the e-commerce space.

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Key Market Trends Fueling Growth

The cosmetic packaging market is experiencing significant growth, driven by shifting consumer preferences towards organic and natural beauty products. Innovations in green packaging solutions, in response to increasing environmental consciousness, are a key trend. Emerging markets in APAC and South America, fueled by rising disposable income, present new opportunities. Retail, showrooms, and e-commerce serve as distribution channels, with digital transformation and social media influencers influencing consumer behavior. Longer shelf life and design attractiveness are crucial factors in product packaging, while adherence to environmental norms and various packaging material types are essential considerations. 

Market Challenges

• The cosmetic packaging market is experiencing significant shifts in consumer preferences towards sustainable and eco-friendly solutions. Innovations in green packaging materials are driving this trend, as vendors seek to meet environmental norms and cater to the increasing consumer consciousness. Disposable income and social media influence are also key factors, with consumers demanding longer shelf life and attractive product packaging. Digital transformation and customized design are essential for vendors looking to distinguish themselves in the global market. In March 2023, Sulapac introduced Sulapac Luxe, a sustainable material for luxury fragrance caps, further expanding the company's green packaging solutions.

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Market Research Overview

The Cosmetic Packaging Market is a significant segment of the global packaging industry, with a focus on designing, manufacturing, and supplying innovative and attractive packaging solutions for various cosmetic and personal care products. The market is driven by several factors, including the preference for premium and sustainable packaging, increasing consumer awareness, and the growing demand for eco-friendly and recyclable materials. The market is segmented based on material types, such as plastic, glass, metal, and paper & board. Plastics dominate the market due to their versatility, cost-effectiveness, and lightweight properties. However, the demand for sustainable and eco-friendly packaging is driving the growth of paper & board and glass packaging. Moreover, the market is also segmented based on product types, including skincare, makeup, fragrances, and hair care. The makeup segment holds the largest market share due to the high demand for innovative and attractive packaging solutions. The Cosmetic Packaging Market is expected to grow at a significant CAGR during the forecast period, driven by the increasing consumer preference for premium and sustainable packaging and the growing demand for eco-friendly and recyclable materials. The market is also expected to be influenced by the latest trends, such as the use of digital printing, smart packaging, and the integration of augmented reality technology.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Application
• Skin Care
• Hair Care
• Makeup
• Nail Care
• Material
• Glass
• Metal
• Plastic And Others
• Geography
• North America
• Europe
• APAC
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio