CRAYOLA PARTNERS WITH JEL SERT TO INTRODUCE NEW FREEZER BAR FLAVOR INSPIRED BY RETURN OF RETIRED CRAYON COLOR "DANDELION"

In celebration of the limited return of Dandelion—Crayola's bright and cheerful summer yellow crayon color that was retired in 2017— the new limited-edition Banana Mango flavor freezer bar comes in a pack alongside some of Fla-Vor-Ice's signature flavors like Berry Punch, Lemon Lime, Strawberry, Orange, and Grape, starting today. 

"In the CPG industry, it's exceptionally rare for a company to open its R&D lab and empower kids to develop a flavor that ultimately makes it to market. As a family-owned and operated business with large-scale manufacturing capabilities, we're uniquely positioned to bring bold, unconventional ideas to life, something that sets us apart in this space," said Amy Pagels, Senior Vice President of Marketing at Jel Sert.

"Crayola has always encouraged kids to express themselves through color and creativity, and we wanted this product to embody that same spirit," Pagels said. "That's why we invited kids to take the lead in developing the new flavor, encouraging them to let their imaginations guide the process. Watching them collaborate with our food scientists, experimenting and refining ideas through hands-on trial and error, was truly inspiring. This initiative with Crayola reflects our belief that creativity should be at the heart of innovation."

Founded in West Chicago nearly 100 years ago, Jel Sert has deep roots within the local community. The brand turned to Wegner Elementary School, named after Jel Sert's founding family, to gather a team of eight students to create the new flavor. Once in the lab, the kids were presented with the Crayola color Dandelion's persona named Dan D., who is described as an adventurer who loves to travel, make art, and debate that dandelions aren't weeds. Dan D. served as inspiration for the kids as they started to develop the Banana Mango flavor.   

"Our exciting collaboration with Jel Sert infused the world of business with the unbounded imagination of kids, providing a unique opportunity to see how color can inspire creativity and put imagination into action," said Anna Roca, Head of Global Partnerships & Promotions for Crayola. "That fresh, authentic perspective leading to innovation illustrates how the act of creating is an essential, lifelong skill. The development of the new Banana Mango Fla-Vor-Ice is an unexpected, playful way to remind us to live colorfully, celebrate exploration, and instill creativity into our daily lives."

The Fla-Vor-Ice Crayola product is available in three pack sizes of freezer bars, a 200-count, 96-count, and 20-count, all with a variety of fat-free flavors, including the new Banana Mango. It is available at Amazon, Sam's Club, and major retailers nationwide. The mess-free tube is excellent for kids and for enjoying a frozen treat on the go.

Each box features an exclusive on-pack offer for Crayola Create and Play, the award-winning, beloved top kids' app known for fostering creativity and learning. Consumers can enjoy a complimentary two-month trial of the app, unlocking an interactive experience where children can discover endless hours of productive play to develop self-expression, artistic independence, and confidence with digital Crayola art tools, learning activities, customized pets, creativity games, and seasonal events in a parent and teacher-approved, ad-free open world environment. The offer is available through March 31, 2027.

High-resolution product images are available in the electronic press kit HERE

About The Jel Sert Company
The Jel Sert Company is a family-owned business that's been at the forefront of innovation in the food and beverage industry since 1926. For nearly a century, generations of families have enjoyed Jel Sert's products, including dessert mixes, drink mixes, and freezer bars. The Jel Sert Company's products are made exclusively in West Chicago, Illinois, with over 1,400 employees sharing the company's passion for creating high-quality, high-value products. For more information, visit www.jelsert.com

About Crayola
Whether it's providing tools to put a purple octopus on the moon, helping create family memories, or enabling arts-infused learning in the classroom, Crayola is passionate about helping parents and educators raise creatively alive children. The company has inspired creativity in children for over 120 years, creating an expansive portfolio of innovative art tools and learning resources, crafting activities, toys, and digital platforms, live action and animation content, and location-based experiences, allowing children of all ages to color their world in imaginative ways. Through its work, Crayola sees a world where the inherent creativity of children is fully nurtured into adulthood, helping all kids reach their full potential. For more information visit www.Crayola.com or join the conversation at www.Facebook.com/Crayola.

Media Contact - Jel Sert:
Allison Worldwide 
[email protected]  
909-786-9756   

Media Contact - Crayola:
Constance Walker 
[email protected] 
484-538-7571

SOURCE Jel Sert