Crimson Cup Coffee Takes Cuppers to Honduras for Immersive Coffee and Community Service Experience

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Jun 11, 2025, 09:22 ET

COLUMBUS, Ohio, June 11, 2025 /PRNewswire/ -- Crimson Cup Coffee & Tea recently sent several team members – known internally as cuppers – to Honduras for an immersive experience in coffee farming and community service. The trip marked another step in the company's ongoing commitment to ethical sourcing and building lasting relationships in coffee-growing regions.

Members of the Crimson Cup team on a Honduran coffee farm.

A nursery of coffee trees on a Honduran farm.

The Crimson Cup team explores raised coffee drying beds in Honduras.

"Our Love for Coffee" statement of D&C Finca El Granizo, a coffee farm and café in Siguatepeque, Honduras, visited by the Crimson Cup team.

Crimson Cup team members help to build a house for a local family in Siguatepeque, Honduras.

A Honduran family in front of their new house, which Crimson Cup team members helped to build.

The visit focused on the Siguatepeque region, where the award-winning roaster has maintained direct relationships with small-plot coffee farmers since 2011. Through its Friend2Farmer^® initiatives, the company has provided resources to improve coffee quality and the quality of life for farmers and their communities. This long-standing partnership includes direct trade purchasing, sustainability efforts and joint investment in local development.

During the trip, the cuppers toured a coffee farm to observe the picking and processing stages that shape the quality of Crimson Cup's beans. They met with farmers, shared meals and experienced firsthand the care and expertise behind every harvest.

The team also participated in community service with Serve Hope International, a nonprofit that supports coffee-growing communities through clean water, housing and education. While on site, they rolled up their sleeves and helped build a new home for a local family – a tangible contribution to Serve Hope's mission.

"More than coffee, this trip was about connection and community," said Dave Eldridge, green coffee buyer. "By working alongside the farmers who grow our beans, we gained deeper insight into their growing processes and community challenges. Sharing that experience helps us better represent their hard work."

Since 2011, Crimson Cup has contributed to a range of community-focused projects in Siguatepeque, including raised drying beds to improve coffee quality, safe housing for families, filtration buckets for clean water and educational resources for local schools. The company has also sponsored service-learning trips for coffee shop owners and local college students to deepen understanding of smallholder coffee systems.

"These efforts support our Focus on Good," said Founder and President Greg Ubert. "We create positive change through our products and relationships around the world that inspire customers to help us make a meaningful impact with every cup we pour."

About Crimson Cup Coffee & Tea

Founded in 1991, Crimson Cup Coffee & Tea is a leader in the specialty coffee industry, recognized for award-winning quality and commitment to sustainability. The company's accolades include multiple Good Food Awards, the 2025 Golden Bean World Series Championship and Roast magazine's 2016 Macro Roaster of the Year.

Through its Friend2Farmer^® initiatives, Crimson Cup supports coffee-growing communities with sustainable, mutually beneficial partnerships. Its 7 Steps to Success program empowers entrepreneurs to open independent coffee shops by providing a detailed coffee shop business plan template, hands-on training, award-winning coffee and ongoing consulting.

Crimson Cup coffee is served in over 700 independent coffeehouses, grocers, universities, restaurants and food service locations across 37 states and Bangladesh. The company also operates its own Crimson Cup and CRIMSON coffeehouses in Ohio. To learn more, visit crimsoncup.com.

SOURCE Crimson Cup Coffee & Tea