CrowdOptic Delivers Focus-Based Mobile Discussion Pages at Oscars

Feb 26, 2012, 18:34 ET from CrowdOptic

SAN FRANCISCO and LOS ANGELES, Feb. 26, 2012 /PRNewswire/ -- CrowdOptic, a maker of crowd-driven mobile applications, today announced it has completed a deployment of its new, focus-based discussion pages during the red carpet ceremonies at the 2012 84th Annual Academy Awards®. The dashboard for the CrowdOptic deployment can be viewed here:  Following a previous successful pilot of its technology earlier this month in the Super Bowl Village at Super Bowl® XLIV, CrowdOptic widely launched its instant social media and analytics platform for live events to its roster of event organizer clients, who currently include some of the largest sports management and media entities in the world.

At this week's Oscars, the CrowdOptic technology allowed fans who were all snapping photos or videos of the same celebrity at the same moment while walking the red carpet to be joined instantly online in a mobile discussion group based on their shared interest.  CrowdOptic's "point-and-discuss" social medium allows fans who are all pointing their phones at the same thing -- often while they are  taking photos or videos -- to be instantly joined in a live, social networking-style discussion page.  "This ability to join clusters of individuals into social networks based on their focus, instead of merely by their location, is the next huge trend," said Jim Kovach, COO of CrowdOptic and former San Francisco 49er. "It is the difference between being invited to a discussion on Oscar Night fashion and being invited to a highly segmented discussion group on one celebrity's gown -- right at the moment you are viewing that gown and capturing that image with your own camera phone."   

Users of CrowdOptic have praised it as faster and more appealing way to join a live, online following than by using hashtags.  They also praised the ability to microblog live with other spectators who share a specific common interest and to move effortlessly in and out of mobile discussion groups simply by holding up their phone or taking photos, as they normally would.  CrowdOptic's core capability is detecting significant clusters of mobile phone users who share a common focus in real time, instantly joining them together online, and creating a common call to action among them, such as an invitation to comment.

CrowdOptic is used in a wide range of premier sporting and entertainment venues and is the recipient of the prestigious Frost & Sullivan 2011 Annual Product Innovation Award.  For more information about CrowdOptic and its customers, visit  

About CrowdOptic

CrowdOptic is a hyper-targeted enterprise mobile analytics, advertising and communication platform for live events. A next evolution of location-based services, our technology allows the enterprise to monitor the crowd's focus in real time. CrowdOptic technology can sense which attractions and athletes crowds are watching and photographing with their mobile phones, enabling a whole new generation of "Focus-Based" Services that supplies unprecedented data on fans' engagement, as well as time and location. Venues, advertisers and sponsors can respond in real-time to shifts in crowd momentum, enhance in-venue security and deliver hyper-targeted mobile media.  CrowdOptic is a privately-held, venture-backed company based in San Francisco. For more information, visit

SOURCE CrowdOptic