SAN FRANCISCO, Feb. 20, 2012 /PRNewswire/ -- CrowdOptic, a maker of crowd-driven mobile applications, today announced that it has completed a successful, invitation-only beta test of its new focus-based discussion pages for fans at the Super Bowl Village festival during Super Bowl XLIV earlier this month. The company simultaneously announced it is broadly launching the instant social media phenomenon for event organizers and is making the technology available to its existing clients, who include some of the largest sports management and media entities in the world. Described as a new type of "point-and-discuss" social medium, CrowdOptic's technology allows fans who are all pointing their phones at the same thing, such as while taking photos or videos, to be instantly joined in a live, social networking-style discussion page.
During the soft launch of the application at the Super Bowl Village, participants in the beta trial said the simple act of pointing a phone was a far more appealing way to join an online following than searching for indexed tags. Users also praised the ability to microblog live with other spectators who share a specific common interest and to move effortlessly in and out of mobile discussion groups simply by holding up their phone or taking photos, as they normally would. CrowdOptic's core capability is detecting significant clusters of mobile phone users who share a common focus in real time, instantly joining them together online, and creating a common call to action among them, such as an invitation to comment.
"In the Super Bowl Village, the attractions are shifting constantly, requiring a social networking medium that can instantly sense and adapt, without any effort on the user's part," said CrowdOptic COO and former San Francisco 49er Jim Kovach. "At the year's largest sporting event, fans were glued to their mobile phones and powered by more social and mobile interactivity than ever. We took the natural next step and gave them the ability to instantly participate in online discussion pages, simply by pointing their phones, while they watched and photographed the live action."
CrowdOptic has received the prestigious Frost & Sullivan 2011 Annual Product Innovation Award and is used by premier sporting and entertainment event venues. For more information about CrowdOptic's list of customers, visit www.crowdoptic.com/news.php.
CrowdOptic is a hyper-targeted enterprise mobile analytics, advertising and communication platform for live events. A next evolution of location-based services, our technology allows the enterprise to monitor the crowd's focus in real time. CrowdOptic technology can sense which attractions and athletes crowds are watching and photographing with their mobile phones, enabling a whole new generation of "Focus-Based" Services that supplies unprecedented data on fans' engagement, as well as time and location. Venues, advertisers and sponsors can respond in real-time to shifts in crowd momentum, enhance in-venue security and deliver hyper-targeted mobile media. CrowdOptic is a privately-held, venture-backed company based in San Francisco. For more information, visit www.crowdoptic.com.