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Cruise Planners Travel Franchise Elevates Advisor Success with Innovative Training & Certification Programs

Cruise Planners Franchising, LLC (PRNewsfoto/Cruise Planners Franchising, LLC)

News provided by

Cruise Planners Franchising, LLC

Oct 15, 2025, 11:30 ET

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CORAL SPRINGS, Fla., Oct. 15, 2025 /PRNewswire/ -- Training has always been at the heart of Cruise Planners, the nation's #1 travel franchise for home-based travel agents. and in 2025 the company took its commitment to the next level with the introduction of CP Genie Learning, a dynamic, AI-enabled, on-demand training hub designed to give advisors smarter, faster, and more convenient access to the travel franchise training resources they need to succeed.

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Cruise Planners Executive Team: Chief Information Officer, Brian Shultz; Chief Operations Officer, Theresa Scalzitti; Founder and CEO, Michelle Fee and Chief Strategy Officer, Scott Koepf.
Cruise Planners Executive Team: Chief Information Officer, Brian Shultz; Chief Operations Officer, Theresa Scalzitti; Founder and CEO, Michelle Fee and Chief Strategy Officer, Scott Koepf.

CP Genie Learning unites an existing full suite of training programs and tools, making it easier than ever for advisors to sharpen their skills, expand their expertise, and stay ahead in a rapidly evolving travel landscape. The platform already includes Specialist Programs such as:

  • Disney Specialist Program – helping advisors earn a Disney travel specialist certificate to create more magical vacations for their clients by mastering the details of Disney travel experiences.
  • Enhanced Travel Insurance Program – giving advisors the knowledge and confidence to protect clients with comprehensive travel insurance options.

And coming soon, advisors will gain access to two new specialist programs:

  • Expedition Specialist – equipping advisors with the insights to guide clients on bucket-list adventures to the world's most remote destinations.
  • Luxury Specialist – empowering advisors to craft bespoke, high-end experiences as part of luxury travel training.

And the momentum doesn't stop there. At Cruise Planners' annual convention, the company unveiled its robust lineup of 2026 training and in-person learning events designed to give advisors even more opportunities to learn, network, and grow:

  • STAR University Trainings – Cruise Planners' new franchisee training program, STAR (Sales Training to Accelerate Results) University, is an extensive six-day course designed to equip new Cruise Planner advisors with everything they need to launch their careers. Participants will learn from industry experts and supplier partners, attend an engaging trade show, and receive hands-on technical training on several of Cruise Planners' top-tier, custom-built marketing, booking, and CRM tools, ensuring they are well-prepared for success.
  • Boot Camps – To help advisors prepare for the 2026 travel season, Cruise Planners has organized two bootcamps. These three-day franchise workshops offer an in-person learning experience with expert presenters at convenient locations. The bootcamps will cover a range of topics, including supplier training, sales techniques, social media strategies, business analytics, and technology workshops, providing practical action items to achieve real results.
  • CP Tech Days – Tech days at Cruise Planners Headquarters are focused on in-depth travel technology training for franchise owners on numerous proprietary and custom-built tools created to streamline the booking process and beyond for the Cruise Planner advisor network.
  • Sales Academy – The Sales Academy is a training program designed by Cruise Planners to educate and empower their franchisees and focused primarily on sales and marketing skills. These trainings cover practices such as sales techniques, customer service, product knowledge and more and are hosted at either an all-inclusive resort or onboard a ship.
  • Groups Academy - The Groups Academy focuses on ways to create, market, service and host successful groups.
  • River Academy – This academy will focus on helping advisors perfect and grow their river cruise sales and is combined with the ASTA River Cruise Expo each year.
  • Cruise Planners Elite Summits – Cruise Planners Elite Summit trips bring together top-performing advisors. Hosted by Cruise Planners executives and supplier partners, these events provide an opportunity for advisors to network, share insights, and celebrate their achievements and best practices. The Elite Summits will include one-on-one meetings with supplier partners, as well as exclusive receptions, dinner events, entertainment, and more.
  • Luxury Forum – The Luxury Forum is a luxury travel focused event aimed at helping advisors either grow their luxury sales or begin selling more high-end luxury brands. The event offers expert speakers, product knowledge, supplier one on one time and more.
  • Refresh + Reboot – Refresh and Reboot seminars are for advisors looking for a refresher in the areas of marketing and technology programs as well as business and time management skills that will help them grow their business quickly.
  • Signature Travel Network Convention – Through Cruise Planners' affiliation with Signature Travel Network, advisors have access to exclusive franchise training, including travel exchanges as well as Signature Travel Network's annual convention with a pre-day Cruise Planners learning event.
  • CP World Annual Convention – Cruise Planners Annual Convention, CP World, is their largest franchise convention and networking event held every year, hosting over 1,200 advisors, suppliers from all major cruise lines, tour companies and resorts. The annual convention discusses company performance, as well as exciting announcements of new technology, marketing and sales tools to set their advisors us for success in the coming year.

"With our expanded training programs and this incredible lineup of learning events, we continue to invest in our advisors' success," said Michelle Fee, Founder and CEO of Cruise Planners. "Our advisors are entrepreneurs, and the more tools, education, and support we give them, the more confident and successful they become in building their businesses and serving their clients."

With CP Genie Learning, one on one business development coaching and a calendar filled with in person learning opportunities, Cruise Planners advisors are gaining more than just knowledge—they're gaining the power to grow their businesses, exceed client expectations, and shape the future of travel.

Company Background: Cruise Planners was founded in 1994 and is the nation's largest home-based travel agent franchise network. As a leader in the travel franchise industry, Cruise Planners positions a nation-wide network of over 3,000 franchise owners for success by providing innovative marketing programs, proprietary and cutting-edge booking, and technology tools, as well as professional development and hands-on training with the industry's top executives. Recognized as a low-cost franchise opportunity, Cruise Planners has been ranked the No. 1 travel franchise by Entrepreneur magazine for 18 consecutive years. and awarded by Franchise Business Review as "Best-In-Category" for 2 years.

Franchise Business Review also ranked Cruise Planners #3 OVERALL on their list of Top 200 Franchises of 2022. Cruise Planners was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology, has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is on the Inc. 5000 list as one of the fastest-growing private companies in America, and was recognized as one of the Top Workplaces by the Sun Sentinel.

Visit our website, www.cruiseplanners.com, for more information or to view the complete list of awards and honors. For those interested in becoming a franchise owner, please visit https://www.cruiseplannersfranchise.com/.

SOURCE Cruise Planners Franchising, LLC

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