Dashlane First Look; Consumers Spend 93% More on Cyber Monday Compared to Normal Day

Dec 01, 2015, 13:38 ET from Dashlane

NEW YORK, Dec. 1, 2015 /PRNewswire/ --

Key Findings:

  • Consumers spent 93% more on Cyber Monday than an average Monday
  • Amazon, Target, Costco, Best Buy and eBay top online sales
  • Dick's, Toys "R" Us, Target, Best Buy and Cabela's experience largest purchase spikes

An early analysis of online spending on Cyber Monday 2015 by password manager Dashlane reveals Americans completed a staggering 93% more online purchases compared to regular days. 

Dashlane analyzed data from purchases made by users of its Digital Wallet on Mondays in the past 12 months and compared these totals to Thanksgiving Day, Black Friday, and Cyber Monday. An emerging player in the payments space, Dashlane will enable $2.2 billion in online transactions over the next 12 months, and has enabled over $4 billion to date.

Huge Day for Online Retailers 

  • Users spent the most on Amazon, Target, Costco, Best Buy and eBay
  • Top % spikes

Dashlane observed massive purchase spikes on Cyber Monday on many of America's largest online retailers as users made substantially more transactions when compared to average weekdays. Dick's Sporting Goods (+820%), Toys "R" US (+760%), Target (+672%), Best Buy (+496%), and Cabela's (+433%) saw the greatest growth in purchases compared to their average daily sales volume.

In addition to analyzing spikes over normal weekdays, Dashlane was able to identify the online retailers with the greatest sales over the holiday period. For the third year in a row Amazon was the leading online retailer on Thanksgiving, Black Friday, and Cyber Monday.

Rounding out the Top 5 on Cyber Monday 2015 were Target, Costco, Best Buy, and eBay.

Purchases By Hour

  • Cyber Monday shopping peaked around 10 AM

Dashlane analyzed online purchases by the hour and found that sales accelerated beginning at 6 AM before peaking around 10 AM. Activity dropped until noon when another spike was observed that slowly declined until 6 PM when another large increase took place.

Emmanuel Schalit, Dashlane CEO, states:

The online shopping period following Thanksgiving is the largest online commerce event in America. Our early data indicates that despite initial economic skepticism, Americans still complete a massive volume of transactions on Cyber Monday when compared to other days in the year. Our Digital Wallet, as part of Dashlane, has quickly become one of the most-used digital payment services in the market, and we'll continue providing unique, comprehensive insights into consumer spending tends.  

Dashlane makes identity and payments simple with its password manager and secure digital wallet app. Dashlane allows its users to securely manage passwords, credit cards, IDs, and other important information via advanced encryption and local storage.

Dashlane has helped over 3.8 million users manage and secure their digital identity, and has enabled over $4.3 billion in e-commerce transaction. The app is available on PC, Mac, Android, and iOS, and has won critical acclaim from top publications, including: The New York Times, The Wall Street Journal, and USA Today.

Dashlane is free to use on one device and Dashlane Premium costs $39.99/year to sync between an unlimited number of devices. Dashlane was founded by Bernard Liautaud and co-founders Alexis Fogel, Guillaume Maron, and Jean Guillou. The company has offices in New York City and Paris, and has received $30 million in funding from Rho Ventures, FirstMark Capital, and Bessemer Venture Partners.

Learn more at Dashlane.com


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SOURCE Dashlane