Dick's Sporting Goods Announces Grand Opening Celebration at Layton Hills Mall in Layton, UT

Former BYU Basketball Star Jimmer Fredette and Real Salt Lake Players Tony Beltran and Nat Borchers to Make Special Appearances Throughout Grand Opening Weekend

Sep 12, 2011, 11:00 ET from Dick's Sporting Goods

PITTSBURGH, Sept. 12, 2011 /PRNewswire/ -- Dick's Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Layton to their three-day grand opening weekend. The store will open its doors on Wednesday, September 14 and will begin the celebration with a ribbon cutting ceremony on Friday, September 16 at 8 AM at the retailer's new location at Layton Hills Mall, 1201 North Hill Field Road #1024, Layton, UT 84041 (801) 444-6656.  Special extended store hours will also be in effect for Friday (8 AM–10 PM), Saturday (8 AM–10 PM) and Sunday (9 AM–8 PM).

(Logo: http://photos.prnewswire.com/prnh/20110912/PH65977LOGO )

Dick's Sporting Goods has a variety of special athlete appearances and give-a-ways scheduled to celebrate the grand opening festivities. On Friday and Saturday, fans can come visit the Lifetime booth to participate in basketball shooting contests and win all kinds of Lifetime gear and other great prizes. Also, the first customers through the door on Friday will receive a free Reebok t-shirt while supplies last.

On Saturday, basketball fans can meet former BYU All-American and the 2011 John R. Wooden Award winner Jimmer Fredette. Selected 10th overall by the Sacramento Kings in the 2011 NBA Draft, Jimmer earned college basketball's most prestigious honor after leading the nation in scoring last season with 28.9 points per game. The most decorated player in BYU history, Jimmer will be onsite from 10:30 AM12:30 PM.* Additionally, free adidas t-shirts will be distributed while supplies last.

For the first 100 customers through the door on Sunday, Crocs will be giving away a free pair of adult Crocs (limit one pair per person and must be 18 years or older). Also, Real Salt Lake players Tony Beltran and Nat Borchers will make special appearances from 3 PM4 PM.* Customers can also register to win one of two autographed Real Salt Lake Team jerseys or be one of the first 10 customers to purchase a pair of adidas shoes to receive two tickets to the Real Salt Lake vs. Portland Timbers match on Oct. 22 (presented by adidas).

All weekend customers can register to win The North Face camping package and an autographed Michael Mauro print.

"Dick's Sporting Goods is excited to become a member of the Layton community with the opening of our newest location," said Lauren Hobart, Dick's Sporting Goods Chief Marketing Officer. "Unsurpassed customer service and the best products in the industry are the hallmarks of our stores and we're excited to bring these traditions to Layton. We look forward to becoming an integrated member of the Layton community."  

The Layton location will be the retailer's second store in the state of Utah and their 457th nationwide.

Throughout the weekend, customers can sign up for the $1,000 Scorecard Shopping Spree and also earn triple points all weekend by signing up for the ScoreCard® Rewards Program.  Additionally, there will be activities throughout the store, including product demonstrations by industry experts from Lifetime, SofSole, Gatorade, and Crocs among others.

Visit www.dickssportinggoodsonline.com/Grand_Open/Layton/ for more grand opening details and directions.

Dick's Sporting Goods is proud to be an active member of the communities they serve through the efforts of Community Marketing and Youth Sports programs. Dick Stack, founder of Dick's Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork, and good sportsmanship. Stack understood that supporting the organizations that make youth sports possible is the best way to promote those values. Today, that legacy continues. Dick's Sporting Goods shares the same enthusiasm for and commitment to youth sports in our communities. This year, through its Community Youth Sports Program, Dick's Sporting Goods will donate thousands of coach's equipment kits to youth sports organizations across select markets – reaching over a million athletes.  For more information about Dick's Sporting Goods Community Marketing and the programs they offer, please contact Agustin Pineyrua at Agustin.Pineyrua@dcsg.com or visit http://dickssportinggoods.sponsorport.com/.

*Limit one autograph per person. Autographs are provided on a first-come, first-served basis and are only guaranteed to the first 120 people in the special appearance line on the day of the event only. Times and appearances are subject to change without notice.

About Dick's Sporting Goods, Inc. Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of September 12, 2011 the Company operated 456 Dick's Sporting Goods stores in 42 states, 81 Golf Galaxy stores in 30 states and e-commerce web sites and catalog operations for both Dick's Sporting Goods and Golf Galaxy. Dick's Sporting Goods, Inc. news releases are available at http://www.dickssportinggoods.com/investors. The Company's web site is not part of this release.

SOURCE Dick's Sporting Goods