Dick's Sporting Goods Announces Grand Opening Celebration at Peachtree Square in Norcross, GA

Former Atlanta Braves Manager Bobby Cox, Former University of Georgia Quarterback David Greene, and Atlanta Hawks Forward Josh Smith to Make Special Appearances Throughout Grand Opening Weekend

Sep 26, 2011, 09:00 ET from Dick's Sporting Goods

PITTSBURGH, Sept. 26, 2011 /PRNewswire/ -- Dick's Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Norcross to their three-day grand opening weekend. The store will open its doors on Wednesday, September 28 and begin the celebration with a ribbon cutting ceremony on Friday, September 30 at 8 AM at the retailer's new location at Peachtree Square, 6050 Peachtree Parkway, Suite 450, Norcross, GA 30092 (770-613-0077).  Special extended store hours will also be in effect for Friday (8 AM–10 PM), Saturday (8 AM–10 PM) and Sunday (9 AM–8 PM).

(Logo: http://photos.prnewswire.com/prnh/20110912/PH65977LOGO )

Dick's Sporting Goods has a variety of special athlete appearances and give-a-ways scheduled to celebrate the grand opening festivities. On Friday, the first customers through the door will receive a free adidas t-shirt while supplies last.

Saturday, for the first 100 customers through the door, Crocs will be giving away a free pair of adult Crocs (limit one per person and must be 18 years or older), former Atlanta Braves Manager, Bobby Cox, will be onsite from noon – 2 PM.** Cox spent 15 years as Manager of the Atlanta Braves and led the team to 1995 World Series Championship. Named NL Manager of the Year in three seasons, he is the fourth winningest manager in major league history with 2,195 wins. Additionally, Atlanta Hawks Forward, Josh Smith will stop by from 2:30 PM4 PM.* Selected 17th overall in the 2004 NBA Draft, Smith has been a member of the Atlanta Hawks squad for seven seasons and was named to the NBA All-Defensive Second Team in 2010 (presented by adidas).

Sunday's schedule will feature a Mystery Gift Card Giveaway for the first 100 customers, where unmarked gift cards will be handed out with varying denominations from $5 to one lucky $500 gift card (limit one per person and must be 18 years or older). Plus a free Reebok t-shirt while supplies last and a special appearance by former University of Georgia Quarterback, David Greene from noon – 2 PM.** Greene led the Bulldogs to the SEC Championship and claimed the Sugar Bowl in 2002. Named the SEC's Offensive Player in 2002, Greene is the second winningest quarterback in NCAA Division I history with 42 wins.

"Dick's Sporting Goods is excited to become a member of the Norcross community with the opening of our newest location," said Lauren Hobart, Dick's Sporting Goods Chief Marketing Officer. "Unsurpassed customer service and the best products in the industry are the hallmarks of our stores and we're excited to bring these traditions to Norcross. We look forward to becoming an integrated member of the Norcross community."  

The Norcross location will be the retailer's fifteenth store in the state of Georgia and their 459th nationwide.

Throughout the weekend, customers can sign up for the $1,000 ScoreCard® Shopping Spree and also earn triple points all weekend by signing up for the ScoreCard® Rewards Program.  Additionally, there will be activities throughout the store, including product demonstrations by industry experts from Gatorade, Eagle Claw, Crocs, Mizuno, PowerBalance, SofSole, Mission Athlete Care, and Brooks among others.

Visit www.dickssportinggoodsonline.com/Grand_Open/Norcross/ for more grand opening details and directions.

Dick's Sporting Goods is proud to be an active member of the communities they serve through the efforts of Community Marketing and Youth Sports programs. Dick Stack, founder of Dick's Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork, and good sportsmanship. Stack understood that supporting the organizations that make youth sports possible is the best way to promote those values. Today, that legacy continues. Dick's Sporting Goods shares the same enthusiasm for and commitment to youth sports in our communities. This year, through its Community Youth Sports Program, Dick's Sporting Goods will donate thousands of coach's equipment kits to youth sports organizations across select markets – reaching over a million athletes.  For more information about Dick's Sporting Goods Community Marketing and the programs they offer, please contact Michael Lee at Michael.Lee@dcsg.com or visit http://dickssportinggoods.sponsorport.com/.

**Limit one autograph per person. Autographs are provided on a first-come, first-served basis and are only guaranteed to the first 250 people in the special appearance line on the day of the event only. Times and appearances are subject to change without notice.

* Limit one autograph per person. Autographs are provided on a first-come, first-served basis and are only guaranteed to the first 180 people in the special appearance line on the day of the event only. Times and appearances are subject to change without notice.

About Dick's Sporting Goods, Inc.

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of September 26, 2011, the Company operated 457 Dick's Sporting Goods stores in 42 states, 81 Golf Galaxy stores in 30 states and e-commerce web sites and catalog operations for both Dick's Sporting Goods and Golf Galaxy. Dick's Sporting Goods, Inc. news releases are available at http://www.dickssportinggoods.com/investors. The Company's web site is not part of this release.

SOURCE Dick's Sporting Goods