Dick's Sporting Goods Announces Three-Day Grand Opening Celebration for Three New Stores in Tulsa and Broken Arrow, Okla.

PITTSBURGH, Oct. 31, 2011 /PRNewswire/ -- Dick's Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, today announced that its three new stores in Tulsa and Broken Arrow, Okla., will officially open to the public on Wednesday, Nov. 2. To commemorate the company's first three stores in the state of Oklahoma, Dick's Sporting Goods will host a three-day grand opening celebration, kicking off with simultaneous ribbon-cutting ceremonies Friday, Nov. 4 at 8 a.m. at all three new locations:

• Tulsa Hills Shopping Center, 7523 S. Olympia Avenue, Tulsa, Okla. 74132 (918-447-1100)
• Union Plaza, 10021 East 71st Street, Tulsa, Okla. 74133 (918-249-4444)
• The Shops at Broken Arrow, 1620 East Hillside Drive, Broken Arrow, Okla. 74012 (918-355-3310)  

(Logo: http://photos.prnewswire.com/prnh/20110912/PH65977LOGO)

All three stores, the company's 477th, 478th and 479th nationwide, respectively, will operate under extended hours on Friday, Nov. 4 (8AM–10PM), Saturday, Nov. 5 (8AM–10PM) and Sunday, Nov. 6 (9AM–8PM).

"With the grand openings of our three new stores in Tulsa Hills, Woodland Hills, and Broken Arrow, we couldn't be more excited for Dick's Sporting Goods to enter the great state of Oklahoma in such a major way," said Lauren Hobart, Chief Marketing Officer, Dick's Sporting Goods. "In addition to offering Oklahomans the same unparalleled customer service, tremendous value and unmatched assortment of top brands and products our customers have come to expect from Dick's Sporting Goods, we also look forward to becoming an integral member of the Tulsa and Broken Arrow communities through our support of youth sports in the area."

Oklahomans in attendance will experience a three-day celebration unlike any other. The Friday-to-Sunday extravaganza will feature an unprecedented schedule of special celebrity athlete appearances, product giveaways, and experiential activities for attendees of all ages to enjoy. Oklahoma football legends Barry Sanders, Thurman Thomas, and Barry Switzer will join pro basketball stars Russell Westbrook and James Harden in headlining the star-studded lineup. Additionally, fishing enthusiasts have the opportunity to participate in seminars presented atop a 3,000 gallon bass tank and meet pro bass anglers Chuck Devereaux, Mike Iaconelli, Jimmy Houston, Skeet Reese, Zell Rowland, Shaw Grigsby, and Jason Christie.

Customers who visit the three new locations this weekend will not only benefit from a variety of free offers from Dick's Sporting Goods and top brands like Crocs, Reebok and adidas, but they can also sign up for the ScoreCard® Rewards Program and earn triple points all weekend. Shoppers can register on-site to win a $1,000 ScoreCard® Shopping Spree or a number of other great prizes from The North Face, Sof Sole, Crosman and Michael Mauro.

Industry experts from The North Face, Crocs, Eagle Claw, Lowrance, Mizuno, Superfeet, Goalrilla, Crosman, Brooks, Power Balance, Stiga, and Sof Sole among others will be on-hand to lead product demonstrations to introduce customers to some of the top brands and products in sports.

For a complete schedule of all three days of grand opening festivities, athlete appearances and particular restrictions regarding their access, giveaways and directions to all three new locations, please visit www.dickssportinggoods.com/Tulsa or see stores for details.

Dick's Sporting Goods is proud to be an active member of the communities it serves through the efforts of Community Marketing and Youth Sports programs. Dick Stack, founder of Dick's Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork, and good sportsmanship. Stack understood that supporting the organizations that make youth sports possible is the best way to promote those values. Today, that legacy continues. Dick's Sporting Goods shares the same enthusiasm for and commitment to youth sports in our communities. This year, through its Community Youth Sports Program, Dick's Sporting Goods will donate thousands of coach's equipment kits to youth sports organizations across select markets – reaching over a million athletes.  

For more information about Dick's Sporting Goods Community Marketing and the programs it offers, please contact Ryan Green at [email protected] or visit http://dickssportinggoods.sponsorport.com.

About Dick's Sporting Goods, Inc.

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of October 31, 2011, the Company operated 474 Dick's Sporting Goods stores in 42 states, 81 Golf Galaxy stores in 30 states and e-commerce web sites and catalog operations for both Dick's Sporting Goods and Golf Galaxy. Dick's Sporting Goods, Inc. news releases are available at www.dickssportinggoods.com/investors. The Company's website is not part of this release.

SOURCE Dick's Sporting Goods