DICK'S Sporting Goods Enhances Mobile App to Reward Customers for an Active Lifestyle

Customers can now earn DICK'S ScoreCard points for recording 10,000 steps through the Fitbit app or three miles through MapMyRun

Nov 03, 2015, 12:57 ET from DICK'S Sporting Goods

PITTSBURGH, Nov. 3, 2015 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS) announced today the latest version of its mobile application now rewards users for being active. The new "Move" feature of the DICK'S Sporting Goods app allows users to connect to fitness tracking applications MapMyRun and Fitbit® to earn DICK'S ScoreCard points for achieving activity goals.

"We look to continuously find new ways for our mobile app to add meaningful value to the lives of our customers through shopping online, in-store and, now, by also rewarding them for being active," said Rafeh Masood, Vice President of Customer Innovation Technology, DICK'S Sporting Goods. "With this update to our app, our hope is to inspire and motivate our customers to stay active and encourage them to reach their personal goals by offering real savings for being active."

Customers are encouraged to download or update the DICK'S app and follow the in-app "Move" instructions to sync their Fitbit app or their MapMyRun app to their ScoreCard account. When connecting a tracker for the first time, customers will be awarded a special, one-time 100 ScoreCard points. Users then earn ScoreCard loyalty points for hitting mileage or step milestones.

The new DICK'S mobile application is available on iTunes and Google Play in the United States for download and upgrade. Click this video to learn more about the new features.

About DICK'S Sporting Goods, Inc. Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of August 1, 2015, the Company operated more than 615 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront.  For more information, visit the Press Room or Investor Relations pages at DICKS.com.

Contact: DICK'S Sporting Goods – press@dcsg.com

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SOURCE DICK'S Sporting Goods