NEW YORK, July 28, 2023 /PRNewswire/ -- The dietary supplements market size is estimated to grow by USD 61.4 billion between 2022 and 2027, accelerating at a CAGR of 8.16% during the forecast period. The market is fragmented due to the presence of diversified international and regional vendors. The growing number of healthy eating habits is the key factor driving the growth of the dietary supplements market. Consumers are increasingly paying attention to healthy eating habits related to emotional, physical, and cognitive health, such as eating whole grains and eating a balanced and varied diet. Nutritional deficiencies can lead to a variety of health problems, including heart disease, stroke, obesity, and cognitive decline. As a result, people are becoming increasingly aware of the importance of taking supplements to meet their nutritional needs. Hence, this is expected to continue to drive market growth during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. Request sample report
Dietary Supplements Market 2023-2027: Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The soft skills training market report covers the following areas:
- Dietary Supplements Market 2023-2027 Size
- Dietary Supplements Market 2023-2027 Trends
- Dietary Supplements Market 2023-2027 Industry Analysis
Dietary Supplements Market 2023-2027: Vendor Analysis
The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Competitors have to focus on differentiating their product offerings with unique value propositions to strengthen their foothold in the market. Market vendors also have to leverage the existing growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Abbott Laboratories, Amway Corp., Archer Daniels Midland Co., Arkopharma Laboratories, Bayer AG, Carlyle Nutritionals LLC, Glanbia plc, Haleon Plc, Herbalife International of America Inc., Natures Sunshine Products Inc., Natures Way Products LLC, NOW Health Group Inc., Nu Skin Enterprises Inc., NutriGold Inc., Orgenetics Inc., Pfizer Inc., Reckitt Benckiser Group PLC, Sanofi SA, Suntory Holdings Ltd., and Otsuka Holdings Co. Ltd are among some of the major market participants.
Vendor Offerings
- Abbott Laboratories: The company offers pediasure grow and gain therapeutic nutrition shake which is designed as a health supplement drink for children 1 to 13 years of age.
- Amway Corp.: The company offers pediasure grow and gain therapeutic nutrition shake which is designed as a health supplement drink for children 1 to 13 years of age.
- Archer Daniels Midland Co.: The company offers pea protein which is used as the source of protein to improve the nutrient content in the body.
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Dietary Supplements Market 2023-2027 - Market Dynamics
Leading Trend -
- The proliferating demand for personalized supplement solutions is an emerging trend in the dietary supplements market.
- A growing number of online retailers and manufacturers are giving consumers access to personalization tools and platforms that allow them to create specialty supplement listings customized to their dietary needs, health conditions, and preferences.
- These online tools collect data about consumers' nutritional supplements, sleep patterns, and daily activities and make recommendations based on their specific needs. It helps to meet the rising needs of consumers by providing information on nutrients that meet their individual health needs.
- In recent years, a number of new vendors have emerged offering customized supplement and diet products delivered to customers' doorsteps on a subscription basis. Expect more companies of this type to emerge in the coming years
- Therefore, these factors will fuel the growth of the dietary supplements market during the forecast period.
Major Challenge
- Consumer distrust stemming from misleading marketing activities is a major challenge impeding market growth.
- The marketing strategies falsely advertise the capabilities of a dietary supplement in order to draw new customers. Many of these false advertisements promise faster and better results.
- Such marketing strategies and experiences have created a sense of distrust among consumers regarding the efficiency and usefulness of dietary supplements.
- This is a major challenge for the adoption and use of dietary supplements among new customers, which is expected to impact market growth negatively during the forecast period.
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Dietary Supplements Market 2023-2027: Segmentation
Dietary Supplements Market is segmented as below:
- Product
- Vitamins
- Combination
- Fatty Acids
- Probiotics
- Others
- Distribution Channel
- Offline
- Online
- Geography
- APAC
- North America
- Europe
- South America
- Middle East And Africa
- The market share growth by the vitamins segment will be significant during the forecast period. As deficiencies can lead to various diseases, the vitamin segment of the dietary supplement market is essential for maintaining good health. The importance of vitamins in maintaining good health has increased the demand for vitamin supplements. Vitamin D deficiency is common in Scandinavian countries, and consumption of vitamin D supplements is on the rise. Moreover, deficiencies of minerals such as calcium, iron, and zinc are the main concern and lead to diseases such as osteoporosis and immune system dysfunction. Hence, the rising demand for vitamins and minerals is expected to drive the growth of this segment in the global nutritional supplement market during the forecast period.
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Dietary Supplements Market 2023-2027: Key Highlights
- CAGR of the market during the forecast period 2023-2027
- Detailed information on factors that will assist dietary supplements market growth during the next five years
- Estimation of the dietary supplements market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the dietary supplements market
- Analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of the dietary supplements market, vendors
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Dietary Supplements Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.16% |
Market growth 2023-2027 |
USD 61.4 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.04 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 51% |
Key countries |
US, China, Japan, UK, and Italy |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abbott Laboratories, Amway Corp., Archer Daniels Midland Co., Arkopharma Laboratories, Bayer AG, Carlyle Nutritionals LLC, Glanbia plc, Haleon Plc, Herbalife International of America Inc., Natures Sunshine Products Inc., Natures Way Products LLC, NOW Health Group Inc., Nu Skin Enterprises Inc., NutriGold Inc., Orgenetics Inc., Pfizer Inc., Reckitt Benckiser Group PLC, Sanofi SA, Suntory Holdings Ltd., and Otsuka Holdings Co. Ltd |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global dietary supplements market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global dietary supplements market 2017 - 2021 ($ billion)
- 4.2 Product Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
- 4.3 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Product
- 6.1 Market segments
- Exhibit 30: Chart on Product - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
- 6.2 Comparison by Product
- Exhibit 32: Chart on Comparison by Product
- Exhibit 33: Data Table on Comparison by Product
- 6.3 Vitamins - Market size and forecast 2022-2027
- Exhibit 34: Chart on Vitamins - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Vitamins - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Vitamins - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Vitamins - Year-over-year growth 2022-2027 (%)
- 6.4 Combination - Market size and forecast 2022-2027
- Exhibit 38: Chart on Combination - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Combination - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Combination - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Combination - Year-over-year growth 2022-2027 (%)
- 6.5 Fatty acids - Market size and forecast 2022-2027
- Exhibit 42: Chart on Fatty acids - Market size and forecast 2022-2027 ($ billion)
- Exhibit 43: Data Table on Fatty acids - Market size and forecast 2022-2027 ($ billion)
- Exhibit 44: Chart on Fatty acids - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Fatty acids - Year-over-year growth 2022-2027 (%)
- 6.6 Probiotics - Market size and forecast 2022-2027
- Exhibit 46: Chart on Probiotics - Market size and forecast 2022-2027 ($ billion)
- Exhibit 47: Data Table on Probiotics - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Chart on Probiotics - Year-over-year growth 2022-2027 (%)
- Exhibit 49: Data Table on Probiotics - Year-over-year growth 2022-2027 (%)
- 6.7 Others - Market size and forecast 2022-2027
- Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
- 6.8 Market opportunity by Product
- Exhibit 54: Market opportunity by Product ($ billion)
7 Market Segmentation by Distribution Channel
- 7.1 Market segments
- Exhibit 55: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 56: Data Table on Distribution Channel - Market share 2022-2027 (%)
- 7.2 Comparison by Distribution Channel
- Exhibit 57: Chart on Comparison by Distribution Channel
- Exhibit 58: Data Table on Comparison by Distribution Channel
- 7.3 Offline - Market size and forecast 2022-2027
- Exhibit 59: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 60: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Offline - Year-over-year growth 2022-2027 (%)
- 7.4 Online - Market size and forecast 2022-2027
- Exhibit 63: Chart on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 64: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 65: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on Online - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Distribution Channel
- Exhibit 67: Market opportunity by Distribution Channel ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 69: Chart on Market share by geography 2022-2027 (%)
- Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 71: Chart on Geographic comparison
- Exhibit 72: Data Table on Geographic comparison
- 9.3 APAC - Market size and forecast 2022-2027
- Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.4 North America - Market size and forecast 2022-2027
- Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.5 Europe - Market size and forecast 2022-2027
- Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.6 South America - Market size and forecast 2022-2027
- Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.8 US - Market size and forecast 2022-2027
- Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.9 China - Market size and forecast 2022-2027
- Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.10 Japan - Market size and forecast 2022-2027
- Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
- 9.11 UK - Market size and forecast 2022-2027
- Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.12 Italy - Market size and forecast 2022-2027
- Exhibit 109: Chart on Italy - Market size and forecast 2022-2027 ($ billion)
- Exhibit 110: Data Table on Italy - Market size and forecast 2022-2027 ($ billion)
- Exhibit 111: Chart on Italy - Year-over-year growth 2022-2027 (%)
- Exhibit 112: Data Table on Italy - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 113: Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 114: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 116: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 117: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 118: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 119: Matrix on vendor position and classification
- 12.3 Abbott Laboratories
- Exhibit 120: Abbott Laboratories - Overview
- Exhibit 121: Abbott Laboratories - Business segments
- Exhibit 122: Abbott Laboratories - Key news
- Exhibit 123: Abbott Laboratories - Key offerings
- Exhibit 124: Abbott Laboratories - Segment focus
- 12.4 Amway Corp.
- Exhibit 125: Amway Corp. - Overview
- Exhibit 126: Amway Corp. - Product / Service
- Exhibit 127: Amway Corp. - Key offerings
- 12.5 Archer Daniels Midland Co.
- Exhibit 128: Archer Daniels Midland Co. - Overview
- Exhibit 129: Archer Daniels Midland Co. - Business segments
- Exhibit 130: Archer Daniels Midland Co. - Key offerings
- Exhibit 131: Archer Daniels Midland Co. - Segment focus
- 12.6 Arkopharma Laboratories
- Exhibit 132: Arkopharma Laboratories - Overview
- Exhibit 133: Arkopharma Laboratories - Product / Service
- Exhibit 134: Arkopharma Laboratories - Key offerings
- 12.7 Bayer AG
- Exhibit 135: Bayer AG - Overview
- Exhibit 136: Bayer AG - Business segments
- Exhibit 137: Bayer AG - Key news
- Exhibit 138: Bayer AG - Key offerings
- Exhibit 139: Bayer AG - Segment focus
- 12.8 Carlyle Nutritionals LLC
- Exhibit 140: Carlyle Nutritionals LLC - Overview
- Exhibit 141: Carlyle Nutritionals LLC - Product / Service
- Exhibit 142: Carlyle Nutritionals LLC - Key offerings
- 12.9 Glanbia plc
- Exhibit 143: Glanbia plc - Overview
- Exhibit 144: Glanbia plc - Business segments
- Exhibit 145: Glanbia plc - Key offerings
- Exhibit 146: Glanbia plc - Segment focus
- 12.10 Haleon Plc
- Exhibit 147: Haleon Plc - Overview
- Exhibit 148: Haleon Plc - Product / Service
- Exhibit 149: Haleon Plc - Key offerings
- 12.11 Herbalife International of America Inc.
- Exhibit 150: Herbalife International of America Inc. - Overview
- Exhibit 151: Herbalife International of America Inc. - Product / Service
- Exhibit 152: Herbalife International of America Inc. - Key offerings
- 12.12 Natures Sunshine Products Inc.
- Exhibit 153: Natures Sunshine Products Inc. - Overview
- Exhibit 154: Natures Sunshine Products Inc. - Business segments
- Exhibit 155: Natures Sunshine Products Inc. - Key offerings
- Exhibit 156: Natures Sunshine Products Inc. - Segment focus
- 12.13 Natures Way Products LLC
- Exhibit 157: Natures Way Products LLC - Overview
- Exhibit 158: Natures Way Products LLC - Product / Service
- Exhibit 159: Natures Way Products LLC - Key offerings
- 12.14 NOW Health Group Inc.
- Exhibit 160: NOW Health Group Inc. - Overview
- Exhibit 161: NOW Health Group Inc. - Product / Service
- Exhibit 162: NOW Health Group Inc. - Key offerings
- 12.15 Orgenetics Inc.
- Exhibit 163: Orgenetics Inc. - Overview
- Exhibit 164: Orgenetics Inc. - Product / Service
- Exhibit 165: Orgenetics Inc. - Key offerings
- 12.16 Pfizer Inc.
- Exhibit 166: Pfizer Inc. - Overview
- Exhibit 167: Pfizer Inc. - Product / Service
- Exhibit 168: Pfizer Inc. - Key news
- Exhibit 169: Pfizer Inc. - Key offerings
- 12.17 Suntory Holdings Ltd.
- Exhibit 170: Suntory Holdings Ltd. - Overview
- Exhibit 171: Suntory Holdings Ltd. - Business segments
- Exhibit 172: Suntory Holdings Ltd. - Key offerings
- Exhibit 173: Suntory Holdings Ltd. - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 174: Inclusions checklist
- Exhibit 175: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 176: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 177: Research methodology
- Exhibit 178: Validation techniques employed for market sizing
- Exhibit 179: Information sources
- 13.5 List of abbreviations
- Exhibit 180: List of abbreviations
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