DIG DEBUTS STEAK ALONGSIDE NEW WINTER MENU

The brand is raising the bar for fast casuals with steak, seasonal veggies and more

NEW YORK, Jan. 15, 2025 /PRNewswire/ -- DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, has launched its new winter menu featuring char-grilled sirloin steak alongside warm, seasonal dishes. Available through March 25, the menu showcases DIG's commitment to exceptional quality and culinary innovation in the fast-casual space, setting a new standard for protein innovation in the industry.

At the heart of the winter menu is DIG's char-grilled sirloin steak, prepared medium to medium-rare on a 500-degree plancha, rested to lock in flavors and sliced to order for each guest. The steak is featured in several new dishes, including the Steak & Potatoes Dinner Plate, served with charred onion relish and chili lime brussels sprouts, and the Kale Caesar Salad with Char-grilled Steak.

"We're revolutionizing the quick-service dining experience for guests with the best expression of steak in the fast-casual space," said Chief Marketing Officer Jessica Serrano. "Our winter menu is perfectly timed for the new year, giving people the shortcuts to lunch and dinner with expertly crafted dishes that celebrate the season. By listening closely to our guests' preferences and feedback, we continue to deliver high-quality ingredients while maintaining our commitment to thoughtful preparation."

In a recent DIG survey, more than half of respondents cite lack of time as their biggest barrier to cooking – a challenge DIG addresses with its new winter menu offerings.

Other survey findings include:

• Kitchen relationship status – Over 53% identify their relationship status with their kitchen as on-again, off-again.
• Grocery shopping dread – More than 60% dread grocery shopping, citing the number of errands on their to-do list as their top reason.
• Main character energy – 42% are putting their main character energy toward finding more time to prioritize wellness.

Other new additions on DIG's winter menu include a Sweet Chili Salmon plate and two new sandwiches, Spicy Crispy Chicken and Marinara Pesto Crispy Chicken, all available with optional tofu substitutions. The new menu also features house-made Iced Lemon Cake and a Char-Grilled Steak Family Dinner complete with sides and signature sauces.

"Every dish on our winter menu is made from scratch with love and patience, from creating our in-house sauces like marinara and pesto daily to marinating our charred chicken overnight," said Culinary Director Matt Weingarten. "It's all about bold, comforting flavors and thoughtful preparation, so you can enjoy a delicious meal without compromising on quality or time."

To learn more about the entire new winter menu and find nearby DIG locations, visit diginn.com.

Survey Methodology
Between Dec. 20, 2024, and Jan. 14, 2025, DIG invited consumers at random to participate in an online survey. A total of 3,822 respondents completed the survey across the United States. 

About DIG
DIG is a fast-casual restaurant focused on elevating home cooking, doing things right and building a business around good food and great people. The brand serves seasonal, scratch-cooked plates, salads, sides and take-home family dinners in its more than 30 locations across the Northeast, with plans for expansion. DIG is committed to sourcing, cooking and serving delicious, made-to-order, seasonal dishes that are prepared by a chef and culinary team in each restaurant daily. For more information, visit diginn.com and follow on Instagram @diginn.

Media Contact:
Abby Boroski
[email protected]
817-329-3257

SOURCE DIG