NEW YORK, April 21, 2023 /PRNewswire/ -- The global digital education content market size is estimated to grow by USD 42.13 billion from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 10.52% during the forecast period. North America will account for 47% of the market growth during the forecast period. Education institutions in the region are shifting toward digital content in classrooms to increase learning engagement and encourage student interaction with teaching faculty. Governments in countries such as the US and Canada are encouraging the adoption of digital content in schools and libraries through various initiatives to enrich the learning experience of students. In addition, the high penetration of internet-enabled digital devices in the US drives the growth of the digital education content market in North America. For more invaluable market insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report
Global Digital Education Content Market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on end-user (K-12 and higher education) and geography (North America, APAC, Europe, South America, and Middle East and Africa).
- The market growth in the K-12 segment will be significant over the forecast period. The high cost and limited accessibility associated with traditional printed textbooks have led educational institutions to focus on the development of digital content libraries and online resources. In addition, many schools have started using game-based simulation learning to ensure better engagement of their students in the school curriculum. Such factors have increased the adoption of interactive digital content, which is driving the growth of the segment.
Insights on the market contribution of various segments, including country- and region-wise data, historic data (2017 to 2021), and forecast market size (2023 to 2027) - Download a Sample Report
Global Digital Education Content Market – Market Dynamics
Key factor driving market growth
The market is driven by the rapid penetration of internet-enabled devices. The rising adoption of smartphones and tablets and the growing consumer demand for customized learning have increased the emphasis on digital education content. Learners and educational institutions are preferring digital content over traditional printed textbooks owing to the lower procurement costs and ease of access. Several vendors are collaborating with educational institutions to develop and enhance digital library systems through cloud computing. For instance, with the rapid development of high-speed internet infrastructure in emerging economies as well as in developed countries, the adoption of digital education systems will increase during the forecast period. All these factors drive the growth of the global digital education content market.
Leading trends influencing the market
The rising influence of data analytics in digital education is identified as the key trend in the market. The use of technologies such as data analytics and big data in digital education publishing is increasing. Vendors are bundling data analytics solutions with educational content offerings to allow learners to track their engagement in learning activities. For instance, Adobe Systems provides an Experience Cloud for higher education institutions. It is backed with inbuilt content management tools, analytics, and automation software. It allows educational institutions to personalize the learners' campus experience through mobile engagement and online communities. Thus, the rising demand for personalized individual learning will foster the growth of the market during the forecast period.
Major challenges hindering the market growth
The market growth will be challenged by inadequate cybersecurity measures. The penetration of digital technologies in the education sector has seen a rapid rise over the years. The rise in the digitalization of education has consequently increased the threats related to information security, unwarranted access, and student data privacy. This is due to the lack of a centralized structure for data storage and the unregulated use of personal digital devices among educational institutions. Thus, the inadequacy of cybersecurity measures adopted by educational institutions and individual learners will hinder the growth of the market during the forecast period.
What are the key data covered in this digital education content market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the digital education content market between 2023 and 2027
- Precise estimation of the size of the digital education content market size and its contribution to the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the digital education content market across North America, APAC, Europe, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of digital education content market vendors
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Related Reports:
The online education market is estimated to grow at a CAGR of 9.49% between 2022 and 2027 and the size of the market is forecasted to increase by USD 148.22 billion. The growth of the e-Learning market depends on several factors, including, the use of cutting-edge technologies, the inefficiency of traditional education methods, and the increasing preference for tailored content delivery.
The digital content market is estimated to grow at a CAGR of 13.78% between 2022 and 2027. The size of the market is forecasted to increase by USD 694.88 billion. Digital transformation across sectors is notably driving market growth, although factors such as the limitations with regard to content availability may impede market growth.
Digital Education Content Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.52% |
Market growth 2023-2027 |
USD 42.13 billion |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
9.61 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 47% |
Key countries |
US, Canada, China, India, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
2U Inc., Amplify Education Inc., Cambridge University Press, City and Guilds Group, Coursera Inc., D2L Corp., Edmentum Inc., Edutech, Graham Holdings Co., Guild Education Inc., Hurix System Pvt. Ltd., Integra Software Services Pvt. Ltd., JPMorgan Chase and Co., Pearson Plc, Swift Elearning Services Pvt. Ltd., Totara Learning Solutions Ltd., Udacity Inc., Vedantu Innovations Pvt. Ltd., Oxford University Press, and Think and Learn Pvt. Ltd. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Browse through Technavio's Consumer Discretionary Market Reports
Table of contents:
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 13: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 14: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global digital education content market 2017 - 2021
- Exhibit 17: Historic Market Size – Data Table on Global digital education content market 2017 - 2021 ($ billion)
- 4.2 End-user Segment Analysis 2017 - 2021
- Exhibit 18: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)
- 4.3 Geography Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
- 4.4 Country Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 21: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 22: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 23: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 24: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 25: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 26: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 27: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by End-user
- 6.1 Market segments
- Exhibit 28: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 29: Data Table on End-user - Market share 2022-2027 (%)
- 6.2 Comparison by End-user
- Exhibit 30: Chart on Comparison by End-user
- Exhibit 31: Data Table on Comparison by End-user
- 6.3 K-12 - Market size and forecast 2022-2027
- Exhibit 32: Chart on K-12 - Market size and forecast 2022-2027 ($ billion)
- Exhibit 33: Data Table on K-12 - Market size and forecast 2022-2027 ($ billion)
- Exhibit 34: Chart on K-12 - Year-over-year growth 2022-2027 (%)
- Exhibit 35: Data Table on K-12 - Year-over-year growth 2022-2027 (%)
- 6.4 Higher education - Market size and forecast 2022-2027
- Exhibit 36: Chart on Higher education - Market size and forecast 2022-2027 ($ billion)
- Exhibit 37: Data Table on Higher education - Market size and forecast 2022-2027 ($ billion)
- Exhibit 38: Chart on Higher education - Year-over-year growth 2022-2027 (%)
- Exhibit 39: Data Table on Higher education - Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by End-user
- Exhibit 40: Market opportunity by End-user ($ billion)
- Exhibit 41: Data Table on Market opportunity by End-user ($ billion)
7 Customer Landscape
- 7.1 Customer landscape overview
- Exhibit 42: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
- 8.1 Geographic segmentation
- Exhibit 43: Chart on Market share by geography 2022-2027 (%)
- Exhibit 44: Data Table on Market share by geography 2022-2027 (%)
- 8.2 Geographic comparison
- Exhibit 45: Chart on Geographic comparison
- Exhibit 46: Data Table on Geographic comparison
- 8.3 North America - Market size and forecast 2022-2027
- Exhibit 47: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 8.4 APAC - Market size and forecast 2022-2027
- Exhibit 51: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 8.5 Europe - Market size and forecast 2022-2027
- Exhibit 55: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 8.6 South America - Market size and forecast 2022-2027
- Exhibit 59: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 60: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 8.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 63: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 64: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 65: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 8.8 US - Market size and forecast 2022-2027
- Exhibit 67: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 68: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 69: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on US - Year-over-year growth 2022-2027 (%)
- 8.9 China - Market size and forecast 2022-2027
- Exhibit 71: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 73: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on China - Year-over-year growth 2022-2027 (%)
- 8.10 Canada - Market size and forecast 2022-2027
- Exhibit 75: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
- Exhibit 77: Chart on Canada - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on Canada - Year-over-year growth 2022-2027 (%)
- 8.11 Germany - Market size and forecast 2022-2027
- Exhibit 79: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 80: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 81: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 8.12 India - Market size and forecast 2022-2027
- Exhibit 83: Chart on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 84: Data Table on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 85: Chart on India - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on India - Year-over-year growth 2022-2027 (%)
- 8.13 Market opportunity by geography
- Exhibit 87: Market opportunity by geography ($ billion)
- Exhibit 88: Data Tables on Market opportunity by geography ($ billion)
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Impact of drivers and challenges
- Exhibit 89: Impact of drivers and challenges in 2022 and 2027
- 9.4 Market trends
10 Vendor Landscape
- 10.1 Overview
- 10.2 Vendor landscape
- Exhibit 90: Overview on Criticality of inputs and Factors of differentiation
- 10.3 Landscape disruption
- Exhibit 91: Overview on factors of disruption
- 10.4 Industry risks
- Exhibit 92: Impact of key risks on business
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 93: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 94: Matrix on vendor position and classification
- 11.3 2U Inc.
- Exhibit 95: 2U Inc. - Overview
- Exhibit 96: 2U Inc. - Business segments
- Exhibit 97: 2U Inc. - Key news
- Exhibit 98: 2U Inc. - Key offerings
- Exhibit 99: 2U Inc. - Segment focus
- 11.4 Cambridge University Press
- Exhibit 100: Cambridge University Press - Overview
- Exhibit 101: Cambridge University Press - Product / Service
- Exhibit 102: Cambridge University Press - Key offerings
- 11.5 City and Guilds Group
- Exhibit 103: City and Guilds Group - Overview
- Exhibit 104: City and Guilds Group - Product / Service
- Exhibit 105: City and Guilds Group - Key offerings
- 11.6 Coursera Inc.
- Exhibit 106: Coursera Inc. - Overview
- Exhibit 107: Coursera Inc. - Business segments
- Exhibit 108: Coursera Inc. - Key news
- Exhibit 109: Coursera Inc. - Key offerings
- Exhibit 110: Coursera Inc. - Segment focus
- 11.7 D2L Corp.
- Exhibit 111: D2L Corp. - Overview
- Exhibit 112: D2L Corp. - Product / Service
- Exhibit 113: D2L Corp. - Key news
- Exhibit 114: D2L Corp. - Key offerings
- 11.8 Edutech
- Exhibit 115: Edutech - Overview
- Exhibit 116: Edutech - Product / Service
- Exhibit 117: Edutech - Key offerings
- 11.9 Graham Holdings Co.
- Exhibit 118: Graham Holdings Co. - Overview
- Exhibit 119: Graham Holdings Co. - Business segments
- Exhibit 120: Graham Holdings Co. - Key offerings
- Exhibit 121: Graham Holdings Co. - Segment focus
- 11.10 Guild Education Inc.
- Exhibit 122: Guild Education Inc. - Overview
- Exhibit 123: Guild Education Inc. - Product / Service
- Exhibit 124: Guild Education Inc. - Key offerings
- 11.11 JPMorgan Chase and Co.
- Exhibit 125: JPMorgan Chase and Co. - Overview
- Exhibit 126: JPMorgan Chase and Co. - Business segments
- Exhibit 127: JPMorgan Chase and Co. - Key offerings
- Exhibit 128: JPMorgan Chase and Co. - Segment focus
- 11.12 Oxford University Press
- Exhibit 129: Oxford University Press - Overview
- Exhibit 130: Oxford University Press - Product / Service
- Exhibit 131: Oxford University Press - Key offerings
- 11.13 Pearson Plc
- Exhibit 132: Pearson Plc - Overview
- Exhibit 133: Pearson Plc - Business segments
- Exhibit 134: Pearson Plc - Key offerings
- Exhibit 135: Pearson Plc - Segment focus
- 11.14 Think and Learn Pvt. Ltd.
- Exhibit 136: Think and Learn Pvt. Ltd. - Overview
- Exhibit 137: Think and Learn Pvt. Ltd. - Product / Service
- Exhibit 138: Think and Learn Pvt. Ltd. - Key offerings
- 11.15 Totara Learning Solutions Ltd.
- Exhibit 139: Totara Learning Solutions Ltd. - Overview
- Exhibit 140: Totara Learning Solutions Ltd. - Product / Service
- Exhibit 141: Totara Learning Solutions Ltd. - Key offerings
- 11.16 Udacity Inc.
- Exhibit 142: Udacity Inc. - Overview
- Exhibit 143: Udacity Inc. - Product / Service
- Exhibit 144: Udacity Inc. - Key news
- Exhibit 145: Udacity Inc. - Key offerings
- 11.17 Vedantu Innovations Pvt. Ltd.
- Exhibit 146: Vedantu Innovations Pvt. Ltd. - Overview
- Exhibit 147: Vedantu Innovations Pvt. Ltd. - Product / Service
- Exhibit 148: Vedantu Innovations Pvt. Ltd. - Key offerings
12 Appendix
- 12.1 Scope of the report
- 12.2 Inclusions and exclusions checklist
- Exhibit 149: Inclusions checklist
- Exhibit 150: Exclusions checklist
- 12.3 Currency conversion rates for US$
- Exhibit 151: Currency conversion rates for US$
- 12.4 Research methodology
- Exhibit 152: Research methodology
- Exhibit 153: Validation techniques employed for market sizing
- Exhibit 154: Information sources
- 12.5 List of abbreviations
- Exhibit 155: List of abbreviations
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