NEW YORK, July 14, 2023 /PRNewswire/ -- The digital English language learning market is estimated to grow at a CAGR of 17.47% between 2022 and 2027 and the size of the market is forecast to increase by USD 17,531.64 million, according to Technavio. The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including Benesse Holdings Inc., Cambridge University Press, Cengage Learning Holdings II Inc., Chegg Inc., digital Publishing AG, Duolingo Inc., EF Education First Ltd., ELSA Co. Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., John Wiley and Sons Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako Oy, Transparent Language Inc., Voxy Inc., WordDive Ltd., WSE Hong Kong Ltd.- Download a Sample Report Now!
The digital English language learning market insights -
- Vendors: 15+, Including Benesse Holdings Inc., Cambridge University Press, Cengage Learning Holdings II Inc., Chegg Inc., digital publishing AG, Duolingo Inc., EF Education First Ltd., ELSA Co. Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., John Wiley and Sons Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako Oy, Transparent Language Inc., Voxy Inc., WordDive Ltd., WSE Hong Kong Ltd.
- Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
- Segments: End-user (Non-academic learners and Academic learners), Deployment (On-premise and Cloud-based), and Geography (APAC, Europe, North America, South America, and Middle East and Africa)
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Digital English language learning market - Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –
- Key purchase criteria
- Adoption rates
- Adoption lifecycle
- Drivers of price sensitivity
- For highlights on customer landscape analysis, download a sample!
Key Driver- Increased flexibility offered by digital language courses is the key driver for the growth of the market. Digital English language learning solutions target professionals, academic learners, senior citizens, and homemakers, among other segments. As a result, market vendors do not rely on a single target group. The market has seen an increase in demand for English language learning solutions over the past decade due to the availability of diverse content from multiple vendors that comes from primary and secondary resources.
Additionally, students migrate to English-speaking countries as a result of digital English language learning solutions. For admission to internationally renowned universities, students must have to clear multiple language tests. Online courses and learning solutions are the best choices for students in terms of course timing and student location. Learners' vocabulary and pronunciation can be improved through the use of digital language learning tools. Such factors will significantly show the growth of the digital English language learning market during the forecast period.
Leading Trend - Increased implementation of language cloud services is the key trend in the digital English language learning market.
Significant Challenge- High investments in digital learning infrastructure are the major challenge for the growth of the digital English language learning market.
Find more insights on trends and challenges from a sample report!
The digital English language learning market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.
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What are the key data covered in this Digital English Language Learning Market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the digital English language learning market between 2023 and 2027
- Precise estimation of the digital English language learning market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the digital English language learning market across APAC, Europe, North America, South America, and the Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of digital English language learning market vendors
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Digital English Language Learning Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 17.47% |
Market growth 2023-2027 |
USD 17,531.64 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
16.1 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 36% |
Key countries |
US, China, India, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Benesse Holdings Inc., Cambridge University Press, Cengage Learning Holdings II Inc., Chegg Inc., digital publishing AG, Duolingo Inc., EF Education First Ltd., ELSA Co. Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., John Wiley and Sons Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako Oy, Transparent Language Inc., Voxy Inc., WordDive Ltd., and WSE Hong Kong Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global digital english language learning market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global digital english language learning market 2017 - 2021 ($ million)
- 4.2 End-user Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
- 4.3 Deployment Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by End-user
- 6.1 Market segments
- Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
- 6.2 Comparison by End-user
- Exhibit 32: Chart on Comparison by End-user
- Exhibit 33: Data Table on Comparison by End-user
- 6.3 Non-academic learners - Market size and forecast 2022-2027
- Exhibit 34: Chart on Non-academic learners - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Non-academic learners - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Non-academic learners - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Non-academic learners - Year-over-year growth 2022-2027 (%)
- 6.4 Academic learners - Market size and forecast 2022-2027
- Exhibit 38: Chart on Academic learners - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Academic learners - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Academic learners - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Academic learners - Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by End-user
- Exhibit 42: Market opportunity by End-user ($ million)
- Exhibit 43: Data Table on Market opportunity by End-user ($ million)
7 Market Segmentation by Deployment
- 7.1 Market segments
- Exhibit 44: Chart on Deployment - Market share 2022-2027 (%)
- Exhibit 45: Data Table on Deployment - Market share 2022-2027 (%)
- 7.2 Comparison by Deployment
- Exhibit 46: Chart on Comparison by Deployment
- Exhibit 47: Data Table on Comparison by Deployment
- 7.3 On-premise - Market size and forecast 2022-2027
- Exhibit 48: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Chart on On-premise - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
- 7.4 Cloud-based - Market size and forecast 2022-2027
- Exhibit 52: Chart on Cloud-based - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ million)
- Exhibit 54: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Deployment
- Exhibit 56: Market opportunity by Deployment ($ million)
- Exhibit 57: Data Table on Market opportunity by Deployment ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2022-2027 (%)
- Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison
- 9.3 APAC - Market size and forecast 2022-2027
- Exhibit 63: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 65: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.4 Europe - Market size and forecast 2022-2027
- Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.5 North America - Market size and forecast 2022-2027
- Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.6 South America - Market size and forecast 2022-2027
- Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.8 China - Market size and forecast 2022-2027
- Exhibit 83: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 84: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 85: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.9 US - Market size and forecast 2022-2027
- Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.10 UK - Market size and forecast 2022-2027
- Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.11 India - Market size and forecast 2022-2027
- Exhibit 95: Chart on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 96: Data Table on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 97: Chart on India - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on India - Year-over-year growth 2022-2027 (%)
- 9.12 Germany - Market size and forecast 2022-2027
- Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ million)
- Exhibit 104: Data Tables on Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 108: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 109: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification
- 12.3 Benesse Holdings Inc.
- Exhibit 111: Benesse Holdings Inc. - Overview
- Exhibit 112: Benesse Holdings Inc. - Business segments
- Exhibit 113: Benesse Holdings Inc. - Key offerings
- Exhibit 114: Benesse Holdings Inc. - Segment focus
- 12.4 Cambridge University Press
- Exhibit 115: Cambridge University Press - Overview
- Exhibit 116: Cambridge University Press - Product / Service
- Exhibit 117: Cambridge University Press - Key offerings
- 12.5 Cengage Learning Holdings II Inc.
- Exhibit 118: Cengage Learning Holdings II Inc. - Overview
- Exhibit 119: Cengage Learning Holdings II Inc. - Business segments
- Exhibit 120: Cengage Learning Holdings II Inc. - Key offerings
- Exhibit 121: Cengage Learning Holdings II Inc. - Segment focus
- 12.6 Chegg Inc.
- Exhibit 122: Chegg Inc. - Overview
- Exhibit 123: Chegg Inc. - Product / Service
- Exhibit 124: Chegg Inc. - Key news
- Exhibit 125: Chegg Inc. - Key offerings
- 12.7 digital publishing AG
- Exhibit 126: digital publishing AG - Overview
- Exhibit 127: digital publishing AG - Product / Service
- Exhibit 128: digital publishing AG - Key offerings
- 12.8 EF Education First Ltd.
- Exhibit 129: EF Education First Ltd. - Overview
- Exhibit 130: EF Education First Ltd. - Product / Service
- Exhibit 131: EF Education First Ltd. - Key offerings
- 12.9 ELSA Co. Ltd.
- Exhibit 132: ELSA Co. Ltd. - Overview
- Exhibit 133: ELSA Co. Ltd. - Product / Service
- Exhibit 134: ELSA Co. Ltd. - Key offerings
- 12.10 Houghton Mifflin Harcourt Co.
- Exhibit 135: Houghton Mifflin Harcourt Co. - Overview
- Exhibit 136: Houghton Mifflin Harcourt Co. - Product / Service
- Exhibit 137: Houghton Mifflin Harcourt Co. - Key offerings
- 12.11 inlingua International Ltd.
- Exhibit 138: inlingua International Ltd. - Overview
- Exhibit 139: inlingua International Ltd. - Product / Service
- Exhibit 140: inlingua International Ltd. - Key offerings
- 12.12 IXL Learning Inc.
- Exhibit 141: IXL Learning Inc. - Overview
- Exhibit 142: IXL Learning Inc. - Product / Service
- Exhibit 143: IXL Learning Inc. - Key offerings
- 12.13 John Wiley and Sons Inc.
- Exhibit 144: John Wiley and Sons Inc. - Overview
- Exhibit 145: John Wiley and Sons Inc. - Business segments
- Exhibit 146: John Wiley and Sons Inc. - Key offerings
- Exhibit 147: John Wiley and Sons Inc. - Segment focus
- 12.14 New Oriental Education and Technology Group Inc.
- Exhibit 148: New Oriental Education and Technology Group Inc. - Overview
- Exhibit 149: New Oriental Education and Technology Group Inc. - Business segments
- Exhibit 150: New Oriental Education and Technology Group Inc. - Key offerings
- Exhibit 151: New Oriental Education and Technology Group Inc. - Segment focus
- 12.15 Oxford University Press
- Exhibit 152: Oxford University Press - Overview
- Exhibit 153: Oxford University Press - Product / Service
- Exhibit 154: Oxford University Press - Key offerings
- 12.16 Pearson Plc
- Exhibit 155: Pearson Plc - Overview
- Exhibit 156: Pearson Plc - Business segments
- Exhibit 157: Pearson Plc - Key offerings
- Exhibit 158: Pearson Plc - Segment focus
- 12.17 Sanako Oy
- Exhibit 159: Sanako Oy - Overview
- Exhibit 160: Sanako Oy - Product / Service
- Exhibit 161: Sanako Oy - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 162: Inclusions checklist
- Exhibit 163: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 164: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 165: Research methodology
- Exhibit 166: Validation techniques employed for market sizing
- Exhibit 167: Information sources
- 13.5 List of abbreviations
- Exhibit 168: List of abbreviations
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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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