Displays Matter - Customers can't buy what's not there.

News provided by

Checkpoint Systems, Inc.

Apr 20, 2021, 17:04 ET

THOROFARE, N.J., April 20, 2021 /PRNewswire/ --

White Paper

RFID and in-store displays

No matter what changes in the world of retail, some things remain the same. While trends change, like how we shop, it is still about having the right products, in the right place, at the right time.

Physical stores still have their part to play in the future of retail. For instance, most shoppers (85%) in the US prefer to touch and feel a product before making a decision ¹.

Stores remain one of the most visible parts of a retailer's business and provide a direct point of contact between brand and customer.

That's why the design and layout of a store is so important to brands. Like all brands, retailers want to get their brand message across to shoppers, and they do this through store design and display compliance.

Display difficulties

Displays matter. Over three quarters (76%) of purchasing decisions are made in store², so how a retailer displays the products they are selling is vital.

Many retailers allow individual store managers discretion on how and where they display certain items. Others send basic planograms instructing what should be on display. There is no guarantee that a store manager will do this well. Research from 2016 shows that over half (58%) of the time stores are failing to execute displays as planned³.

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https://checkpointsystems.com/us/reports/display-compliance/

Checkpoint Systems has been delivering retail solutions for over 50 years. We understand the complexities of the retail market and have implemented our RFID solutions in distribution centers and stores around the globe. Our expertise and solutions make the complex simple. We have enabled many retailers to achieve high inventory accuracy and to accomplish fast and efficient omnichannel fulfilment. Having the right partner for all aspects of your RFID deployment ensures success and Checkpoint is the only company in the industry that handles everything from the factory to the store. Reach out to our team here or via [email protected] if you would like to learn more.

1    Insider Trends, Why does physical space matter in retail, July 2016
2    Shop Association, A display is a terrible thing to waste, 2016
3    Retail Leader, Execution is key to effective displays. Feb 2016

SOURCE Checkpoint Systems, Inc.