Diverse Lineup of Light Trucks and Sub-Compacts Leads American Honda February 2015 Sales Increase

Latin America - español

- Acura trucks set new February benchmark, with a 12.5 percent gain on sales of 8,415

- Honda Fit sets new February record, rising 81 percent on sales of 5,652 units

- Honda Pilot has February to remember, with sales up 82.7 percent

News provided by

Mar 03, 2015, 10:45 ET

TORRANCE, Calif., March 3, 2015 /PRNewswire/ -- American Honda Motor Co., Inc. today reported February Honda and Acura vehicle sales of 105,466 units, an increase of 5.0 percent versus February 2014. Sales of Acura light trucks set a new February record, rising 12.5 percent on sales of 8,415 vehicles. The Honda Division sold 92,474 vehicles in February—an increase of 4.1 percent for the month. The Acura brand posted sales of 12,992 units in February, rising 12.5 percent over the same period last year.

The 2015 Honda Fit Sets a New February Sales Record

Honda
Honda's remarkable Fit subcompact set another monthly record in February, posting an 81 percent increase over year ago totals. The Pilot again showed considerable sales strength, creating strong momentum as the company prepares for the arrival of the all-new 2016 Pilot this summer. Sales of the best-selling CR-V also rose in February, gaining 7.4 percent vs. the same period last year. Pilot and CR-V pushed Honda light trucks to a total increase of 12.6 percent for the month.

Honda Fit easily smashed its previous February record, rising 81 percent on sales of 5,652.
Sales of the best-selling Honda CR-V totaled 22,298 units, up 7.4 percent for the month.
The Honda Pilot posted one of its best months in the last year with sales up 82.7 percent on sales of 12,629 vehicles.
Overall Honda truck sales totaled 43,782 for a gain of 12.6 percent in February.

"Strong February sales of both the sub-compact Fit and our 8-passenger Pilot SUV demonstrate the power of the Honda brand with individual buyers," said Jeff Conrad, Honda division senior vice president and general manager. "Honda is delivering incredible value throughout our product lineup that is resonating with our customers."

Acura
Acura trucks continue to light up the sales charts with RDX setting a new February best just ahead of the launch of the refreshed 2016 model. MDX also sold at near record levels during a transition month as the 2016 model became available at Acura dealers in early February. Combined, the RDX and MDX gave Acura trucks a new February sales record.

TLX sales remain strong, taking important share in the super-competitive mid-luxury sedan segment and spurring overall Acura car sales to 4,577 in February, an increase of 12.7 percent.
And the significantly revised 2016 ILX went on sale mid-month, adding new power to a strengthening Acura sedan lineup.

RDX captured yet another monthly sales record with 3,862 units sold in February, up 32.7 percent for the month.
MDX maintained a strong pace as America's 3-row luxury SUV sales leader easily surpassed 4,500 units again.
RDX and MDX combined for a February record of 8,415 Acura trucks sold in February, an increase of 12.5 percent for the month.

"While bone-chilling winter weather takes its toll on much of the country, Acura sales continue to reflect a strong warming trend," said Mike Accavitti, Acura division senior vice president and general manager. "Our MDX and RDX luxury SUVs remain red hot—with refreshed 2016 models only adding fuel to the fire. And the substantially upgraded 2016 ILX sport sedan now in showrooms nationwide will burn brighter than ever."

	American Honda Vehicle Sales for February 2015
							Month-to-Date				Year-to-Date
							February 2015	February 2014	DSR % Change**	MoM % Change	February 2015	February 2014	DSR % Change**	YoY % Change
	American Honda Total						105,466	100,405	5.0%	5.0%	207,650	192,036	6.0%	8.1%
	Total Car Sales						53,269	54,038	-1.4%	-1.4%	103,284	104,010	-2.7%	-0.7%
	Total Truck Sales						52,197	46,367	12.6%	12.6%	104,366	88,026	16.2%	18.6%
	Honda					Total Car Sales	48,692	49,975	-2.6%	-2.6%	94,623	96,109	-3.5%	-1.5%
	Honda					Total Truck Sales	43,782	38,885	12.6%	12.6%	88,053	73,559	17.3%	19.7%
	Acura					Total Car Sales	4,577	4,063	12.7%	12.7%	8,661	7,901	7.4%	9.6%
	Acura					Total Truck Sales	8,415	7,482	12.5%	12.5%	16,313	14,467	10.5%	12.8%
	Total Domestic Car Sales						52,687	48,948	7.6%	7.6%	102,064	93,873	6.6%	8.7%
				Honda Division			48,287	46,167	4.6%	4.6%	93,762	88,567	3.7%	5.9%
				Acura Division			4,400	2,781	58.2%	58.2%	8,302	5,306	53.3%	56.5%
	Total Domestic Truck Sales						52,197	46,367	12.6%	12.6%	104,366	88,026	16.2%	18.6%
				Honda Division			43,782	38,885	12.6%	12.6%	88,053	73,559	17.3%	19.7%
				Acura Division			8,415	7,482	12.5%	12.5%	16,313	14,467	10.5%	12.8%
	Total Import Car Sales						582	5,090	-88.6%	-88.6%	1,220	10,137	-88.2%	-88.0%
				Honda Division			405	3,808	-89.4%	-89.4%	861	7,542	-88.8%	-88.6%
				Acura Division			177	1,282	-86.2%	-86.2%	359	2,595	-86.4%	-86.2%
	Total Import Truck Sales						0	0	0.0%	0.0%	0	0	0.0%	0.0%
				Honda Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
				Acura Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total						92,474	88,860	4.1%	4.1%	182,676	169,668	5.5%	7.7%
		* ACCORD					21,616	24,622	-12.2%	-12.2%	42,627	45,226	-7.6%	-5.7%
		* CIVIC					21,038	21,575	-2.5%	-2.5%	39,737	43,399	-10.3%	-8.4%
		CR-Z					175	318	-45.0%	-45.0%	371	585	-37.8%	-36.6%
		* FIT					5,652	3,121	81.1%	81.1%	11,454	6,243	79.8%	83.5%
		INSIGHT					211	339	-37.8%	-37.8%	434	656	-35.2%	-33.8%

		CROSSTOUR					643	1,125	-42.8%	-42.8%	1,304	2,301	-44.5%	-43.3%
		* CR-V					22,298	20,759	7.4%	7.4%	45,509	38,991	14.4%	16.7%
		ODYSSEY					8,076	8,945	-9.7%	-9.7%	15,946	16,824	-7.1%	-5.2%
		PILOT					12,629	6,913	82.7%	82.7%	24,944	13,137	86.1%	89.9%
		RIDGELINE					136	1,143	-88.1%	-88.1%	350	2,306	-85.1%	-84.8%

			***		Memo: Accord FHEV		832	910	-8.6%	-8.6%	1,637	1,435	11.8%	14.1%
					Memo: Accord PHEV		12	24	-50.0%	-50.0%	40	51	-23.1%	-21.6%
					Memo: Civic Hybrid		358	443	-19.2%	-19.2%	678	882	-24.7%	-23.1%
					Memo: Fit EV		0	33	-100.0%	-100.0%	0	63	-100.0%	-100.0%
	Acura Division Total						12,992	11,545	12.5%	12.5%	24,974	22,368	9.4%	11.7%
		ILX					959	1,301	-26.3%	-26.3%	1,951	2,458	-22.2%	-20.6%
		RLX / RL					173	371	-53.4%	-53.4%	349	791	-56.8%	-55.9%
		TL					22	1,480	-98.5%	-98.5%	40	2,848	-98.6%	-98.6%
		TLX					3,419	0	0.0%	0.0%	6,311	0	0.0%	0.0%
		TSX					4	911	-99.6%	-99.6%	10	1,804	-99.5%	-99.4%

		MDX					4,553	4,563	-0.2%	-0.2%	8,934	8,804	-0.6%	1.5%
		RDX					3,862	2,911	32.7%	32.7%	7,379	5,641	28.2%	30.8%
		ZDX					0	8	-100.0%	-100.0%	0	22	-100.0%	-100.0%

			***		Memo: ILX Hybrid		5	42	-88.1%	-88.1%	8	69	-88.6%	-88.4%
					Memo: RLX Hybrid		21	0	0.0%	0.0%	35	0	0.0%	0.0%
					Memo: TSX Wagon		1	103	-99.0%	-99.0%	1	200	-99.5%	-99.5%
	Selling Days						24	24			50	49
	**** Hybrid						1,614	2,076	-22.3%	-22.3%	3,203	3,678	-14.7%	-12.9%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid