COLUMBUS, Ohio, Aug. 13, 2013 /PRNewswire/ -- Time is running out for Cravers to add their unique and personalized twist to the iconic White Castle Slider! Create and submit a Slider recipe for the 2013 Crave Time Cook-Off Challenge before the Aug. 31, 2013 deadline.
"Our legions of Cravers are loyal and passionate fans of the steam-grilled-on-a-bed-of-onions taste," said Jamie Richardson, vice president of White Castle. "As a testament to White Castle's dedication to Craver Nation and our commitment to innovation, we are asking Cravers to put their culinary skills to the test by creating a unique approach to the Slider."
Contestants must invent a new recipe incorporating 10 White Castle Original Sliders® purchased from the restaurant or in the frozen foods section of a local grocery store. It is required that all recipes include meat, onions and buns. Pickles and cheese are optional. A winner will be announced in November.
A panel of trained culinary professionals chosen by White Castle will review and taste the recipes. The judges will select the top three recipes to be voted on by Cravers. The top three recipes will be posted on the Craver Nation website Oct. 7-28. Friends and family members are encouraged to join Craver Nation and vote.
Recipes will be judged on the following criteria:
- Best Use of Product
- Culinary Correctness – A recipe that can be replicated by our chef
If a Craver's dish is deemed the most Crave-worthy recipe, the winner will receive an exclusive grand prize appearance in a video with White Castle's executive chef, a trip to visit the White Castle headquarters in Columbus, Ohio, along with one Crave Case® filled with Original Sliders® every week for a year. That's 1,560 Original Sliders®. If the winner does not live near a White Castle restaurant, the prize will include $1,000 worth of Frozen Sliders.
To enter, contestants can visit CraverNation.WhiteCastle.com and become a member of the Craver Nation. Existing members of Craver Nation should log in to their existing profile. Click on Challenges at the top of the page and then the Crave Time Cook-Off link to enter the contest. Complete the required information and upload their recipe.
About White Castle
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America's first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. White Castle's loyalty program, Craver Nation, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit WhiteCastle.com and CraverNation.WhiteCastle.com.
SOURCE White Castle