Driver Safety Technology Innovator Lytx Sponsors ATA Image & Safety Tractor-Trailers

ARLINGTON, Va., April 3, 2014 /PRNewswire-USNewswire/ -- Today, American Trucking Associations is pleased to welcome Lytx, Inc. (formerly DriveCam) as the newest sponsor of ATA's show trucks: Interstate One and the Share the Road. 

Both Interstate One and the Share the Road trucks are driven by an elite group of professional drivers with millions of miles of accident-free driving, and now as part of this sponsorship agreement will be using the DriveCam powered by Lytx^™ Program, to showcase the vital role technology plays in improving driving safety and preventing collisions on our nation's highways.

ATA's tractor-trailers travel across the country allowing the public, policy-makers and the media to see firsthand what a truck driver experiences on the road, in their mobile office. America's Road Team Captains showcase the trucking industry's newest safety technology, explain the impact trucking has on everyday life, and educate the motoring public on how to safely share the road with large trucks.

"We are proud to partner with driver safety technology companies like Lytx that are making a difference by changing behaviors and preventing vehicle collisions," said ATA President and CEO Bill Graves.  "There is no better way to highlight the advances in safety technology than putting equipment on the ATA show trucks for all to understand the importance the trucking industry puts on safety."

"As a global leader in delivering driver safety and compliance solutions, Lytx is proud to be a sponsor of the ATA's show trucks and of the elite professionals who drive them across our nation said Brandon Nixon, chairman and CEO of Lytx, Inc. "America's Road Team Captains are true ambassadors for the trucking industry and are emblematic of the thousands of drivers protected by our DriveCam Program.

American Trucking Associations is the largest national trade association for the trucking industry. Through a federation of 50 affiliated state trucking associations and industry-related conferences and councils, ATA is the voice of the industry America depends on most to move our nation's freight. Follow ATA on Twitter or on Facebook. Trucking Moves America Forward. 

The America's Road Team, sponsored by Volvo Trucks, is a national public outreach program led by a small group of professional truck drivers who share superior driving skills, remarkable safety records and a strong desire to spread the word about safety on the highway. www.americasroadteam.com 

Interstate One, the ATA Image Trailer, travels the United States visiting State Capitols, high schools, community events and more. The 53-foot custom drop deck show trailer, fully wrapped in an American flag themed graphic, features a mobile conference room with seven projection screens, educational displays and room and a truck driving simulator.  The trailer is pulled by a Volvo VN780 tractor, donated by Volvo Trucks.

Share the Road is a highway safety program that delivers life-saving messages to hundreds of U.S. cities and reaches millions of motorists annually, designed to educate automobile drivers about sharing the roads safely with trucks.  The program, sponsored by Mack Trucks, Inc. and Michelin North America Inc., is represented by an elite team of professional truck drivers with millions of miles of accident-free driving. 

At Lytx^™ (formerly DriveCam, Inc.), we harness the power of data to change human behavior and help good companies become even better. Our flagship product, DriveCam powered by Lytx^™, sets the standard for driver safety in the industries we serve, and our RAIR^® Compliance Services helps DOT-regulated fleets comply with safety regulations, complementing the DriveCam Program.  We protect more than 950 commercial and government fleet clients worldwide who drive billions of miles annually. Our clients realize significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance.  Most of all, we strive to help save lives – on our roads and in our communities, every day.  Lytx is privately held and headquartered in San Diego.  For more information, visit www.lytx.com.

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SOURCE American Trucking Associations