Duggal Visual Solutions Powers Dolce & Gabbana's Light Blue Summer Tour Across the U.S.

The activation invited audiences to immerse themselves in the world of Light Blue - a strategy that fused brand storytelling with direct consumer engagement. The vehicle was transformed into a polished, on-brand experience that could withstand the rigors of national touring while reflecting the elevated aesthetic of the Light Blue campaign.

From concept to execution, the fabrication of Dolce & Gabbana's touring Airbus experience created a mobile brand environment that blended craft with logistics and was built to travel safely and seamlessly. All details integrated sleek materials, ambient lighting, and custom interior branding elements to create a premium, transportable environment. The vehicle served as both a mobile billboard and sensory destination - a bold example of how brands can meet audiences in unforgettable ways. Complete with bespoke, fabricated furniture, custom umbrellas and drapery, original acrylic displays, and striking lemon walls installations - each decorative element was designed to impress and  thoughtfully engineered to last. A true showcase of Duggal's commitment to design, durability, and flawless execution.

"Experiential marketing is evolving fast and we help brands meet that moment," said Edie Gelardi, Division President. "This project with Dolce & Gabbana is a perfect example of mobile and experiential brand storytelling done right."

Duggal has long been a trusted creative production partner for retailers looking to break through in crowded markets across the world. These memorable and immersive experiences create a sense of urgency and exclusivity in the market that drives instant buzz, customer engagement and feedback - for brands and retailers.

About Duggal

Duggal Visual Solutions specializes in producing compelling visual experiences and transforming environments. As the industry leader in transforming ideas into impactful realities, integrating innovative technology with the widest array of in-house capabilities. With a blend of craft, scale, and storytelling, Duggal produces everything from fabrication of global rollouts, multimedia experiential design, stadium-size installations, world-class events, and headline exhibitions.

Get inspired, visit: https://www.duggal.com

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SOURCE Duggal Visual Solutions, Inc