CINCINNATI, July 21, 2015 /PRNewswire/ -- dunnhumby, the world's leading customer science company, today announced the launch of dunnhumby Health - bringing the industry leading customer science techniques that the company used to transform retail to the U.S. healthcare sector. dunnhumby Health will enable healthcare institutions to deliver more relevant patient and member experiences that build loyalty, improve people's health, and lower unnecessary costs.
With more and more data available for patients on provider performance and more choice than ever before, loyalty has become an increasingly important issue for providers. For health insurers, the rising costs of healthcare have meant a new focus on preventative strategies and incentivizing patients to change behavior. In both arenas, dunnhumby's customer science expertise and vast retail experience can help organizations leverage their data to understand behavior and identify opportunities to improve patient interactions.
Specifically, dunnhumby Health will allow providers and plans to leverage their patient data in the following ways:
- Create the content strategies and engagement experiences that build a trusted brand and improve loyalty, including incentives and rewards that motivate healthy behavior, successful management of chronic conditions, and participation with classes, activities and wellness programs
- Understand evolving consumer preferences, gaps in patient engagement, and establish why people leave the healthcare system in question
- Anticipate what the future of retail healthcare looks like, and what products and services should be developed now to meet those needs
- Develop personalized communications programs that encourage consumers to think of health and wellness, not just illness, in regard to their healthcare relationships
"Fostering loyalty and incentivizing healthy behaviors hasn't always been a primary concern in healthcare and it is fascinating to see the industry now address the challenges that we have helped some of America's biggest retail names solve," said Andy Hill, Managing Director North America, dunnhumby. "Customer science can help healthcare organizations earn patient loyalty and act as a powerful tool in preventative care to help people live healthier lives."
Additional information on dunnhumby Health is available at www.dunnhumby.com/health.
dunnhumby is the world's leading customer science company. We analyze data and apply insights from nearly one billion shoppers across the globe to create personalized customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas and works with a prestigious group of companies including Tesco, Monoprix, Raley's, Macy's, Coca-Cola, Procter & Gamble, and PepsiCo.
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