Earth Day Network and Future Friendly Call On Public to Pledge to Help The Environment Through 'Billion Acts of Green' Social Media Efforts

WASHINGTON, April 19, 2010 /PRNewswire/ -- Earth Day Network and Procter & Gamble's (P&G) Future Friendly today announced the launch of the Billion Acts of Green™ Facebook and iPhone applications, enabling people to make a pledge to lessen their environmental impact and promote environmentally beneficial habits to friends and family via social media channels. The Billion Acts of Green™ campaign is a global effort focused on the cultivation of simple actions on behalf of the planet, with the goal of aggregating millions of environmental commitments from individuals and organizations to showcase the collective power of service to the planet.    

The Future Friendly-sponsored social media tools make it easier for the public to participate in this global effort, with applications encouraging users to pledge at least one "act of green" and share with their Facebook network. Users can also view Earth Day events and pledges in their area, upload new events and activities, and access a list of other ways to get involved and help the environment.

• The Facebook application can be accessed on the Earth Day Network page at http://bit.ly/d8WfHE.
• The iPhone application can be accessed on iTunes or on the iPhone App Store at http://bit.ly/cQKjxz and at http://earthday.org/iphone.

"Sponsoring the Billion Acts of Green™ social media applications helps Future Friendly and Earth Day Network use the power of online communities to inspire consumers to make simple changes that have meaningful results," said Kirk Perry, Vice President, North America, P&G. "Through our partnership with Earth Day Network and our other education-focused initiatives, Future Friendly is helping to reach, educate and enable the mainstream consumer to reduce her use of natural resources through simple behavior changes."

Future Friendly is supporting its sponsorship of the Billion Acts of Green™ through multiple activations, including employee-focused "sign up" drives at P&G Earth Week celebrations throughout the company. Additionally, as a presenting sponsor of Earth Day Network's Earth Day 40th Anniversary event in Washington, D.C., Future Friendly will have on-the-ground volunteers registering attendees' environmental pledges through the Billion Acts of Green™ iPhone application.

"The Billion Acts of Green™ program is meant to show how individual and collective actions can help lower carbon emissions and make improvements on behalf of the planet," said Kathleen Rogers, President of Earth Day Network.  "We are driving this program through the use of social media to help educate people about how their actions in the home can make a real difference."  

Future Friendly, P&G's new multi-brand initiative, is a conservation education platform designed to provide practical conservation help and branded products featuring clear benefits in water savings, energy savings and waste reduction. The program brings together the power of trusted brands like Tide, Pampers, PUR, Duracell and others for a simple mission: to help mainstream consumers save water, waste and energy at home. A full media platform, including extensive social networking and consumer engagement components, supports the launch of the brand. Future Friendly-labeled products began appearing on store shelves in early April at approximately 15,000 retail locations across the U.S.

In recognition of P&G's long-term and continued commitment to sustainability and its real achievements, the FTSE4Good and Dow Jones Sustainability Index (DJSI) have included the company since their inception, and the Financial Times and Just Means honored P&G with the 2008/2009 Social Innovation Award. Corporate Knights also ranked P&G in the top 15 of its 2010 "Global 100 Most Sustainable Corporations in the World" list. Sustainability is part of P&G's Purpose to touch and improve the lives of the worlds' consumers, now and for generations to come. For more information on P&G's commitment to sustainability, visit: www.pg.com/sustainability.

About Earth Day Network

Earth Day Network was founded on the premise that all people, regardless of race, gender, income, or geography, have a moral right to a healthy, sustainable environment. Our mission is to broaden and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable environment. We pursue our mission through a combination of education, public policy, and consumer activism campaigns.

Earth Day Network's campaign and programs are predicated on the belief that an educated, energized population will take action to secure a healthy future for itself and its children. The organization has a global reach with a network of more than 20,000 partners and organizations in 190 countries. Earth Day Network is a 501(c)3 organization located in Washington, D.C.

About Future Friendly

P&G's Future Friendly is a program that empowers consumers to save energy, save water and reduce waste, using science, innovation and unique partnerships to achieve meaningful environmental impacts. The P&G Future Friendly program is a direct extension of P&G's long-term commitment and disciplined, science-based approach to environmental sustainability. Through the program, P&G is better able to share these solutions with consumers so they can realize the benefits in their own homes. Sustainability is core to P&G's Purpose to Touch and Improve the Lives of the Worlds' Consumers, now and for generations to come.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble