23 Aug, 2021, 12:00 ET
LOS ANGELES, Aug. 23, 2021 /PRNewswire/ -- Sketchy, the education technology company on a mission to make learning unforgettable for everyone, today launched a new test prep solution titled Sketchy MCAT, which is available to undergraduate students as they prepare to take the MCAT (Medical College Admission Test). Sketchy is already a staple resource and study tool among students enrolled in medical school, as 77% of all medical students in the U.S. use its innovative animated videos as a year-round study companion.
With this new programming launch, Sketchy is officially entering the $20 billion test prep industry to meet the increased demand for students to attend medical school that was spurred by the "Fauci Effect," the rapid 18% year-over-year increase in medical school applications inspired by the pandemic (Association of American Medical Colleges (AAMC), December 2020). During the global pandemic, Sketchy experienced a 50% year-over-year growth from 2020 to 2021, and with more than 50,000 people applying to medical school each year, Sketchy will help this new group outperform their competition.
"Studying for the MCAT just got easier and we're thrilled to support the growing number of students pursuing their dreams to becoming doctors by helping them with the challenging first step to attain a high MCAT score," said Sketchy's President Andrew Sugerman and Co-Founder and CEO Saud Siddiqui in a joint statement. "This shift into the test prep category was a natural next step for our business, especially to reach pre-med students before they enter medical school where we already have an established, trusted presence for the Sketchy brand."
The Sketchy co-founders created the company when they themselves were still students in medical school. They began drawing sketched stories during study sessions, helping them distinguish and memorize information better than traditional study methods. The Chernin Group (TCG) and Reach Capital invested $30 million in the company in 2020.
Sketchy MCAT features more than 110 Sketchy video lessons across all MCAT topics, including biology, biochemistry and physical sciences. It also includes review sketches and quizzes and is available at multiple price points, including six months for a discounted rate of $249. It's commonly recommended that students study for two to four months before taking the exam and take the test between January and April of their application year.
Additionally, Sketchy has launched two additional higher education programs: Sketchy Pharmacy, which offers students the most critical content to master the NAPLEX (North American Pharmacist Licensure Examination) and earn a pharmacy degree. Sketchy PA is also a new offering to equip students studying to become Physicians Assistants with engaging content to help them get through their coursework, as well as the PANCE (Physician Assistant National Certifying Exam). More than 60,000 students are enrolled in Pharmacy school, and becoming a PA is one of the fastest-growing health care occupations.
By leveraging the "method of loci," an ancient Greek technique that creates spatial relationships between key information using symbols, Sketchy helps students better retain and recall complex information. The loci method of learning has been scientifically proven to be superior (Science Advances, March 2021). For more information about Sketchy, visit Sketchy.com or follow @SketchyMedical on Instagram, /SketchyMedical on Facebook or @SketchyMedical on Twitter.
Sketchy is an online visual learning platform that helps students effortlessly learn and recall information through a blend of art, story, spaced repetition and memory palace techniques. Founded by four medical students, Sketchy believes in a reimagined education system, greater access to knowledge and expanding every person's potential through learning. It's the go-to year-round visual learning companion for students who are tasked with retaining overwhelming amounts of information, and features top-notch material informed by the brightest leaders in every field. Sketchy sketches combine art, expertise and symbols to reflect the key elements of the lesson so viewers can remember the information forever. TCG and Reach Capital invested $30 million in the company in 2020. For more information, visit https://sketchy.com/.
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