EF Education First Partner of the Tour de France and Tour de France Femmes avec Zwift

• EF Education First, a leading global provider of culturally immersive education, becomes an official supplier for the 2025 and 2026 Tour de France and Tour de France Femmes avec Zwift.
  
  
• EF customers will be at the heart of this partnership, meeting the riders, immersing themselves in the local language and culture, and even cycling along parts of the iconic routes.

PARIS, Feb. 27, 2025 /PRNewswire/ -- EF Education First (EF) becomes an official supplier of the Tour de France and Tour de France Femmes avec Zwift, enabling EF customers to experience the iconic cycling events up close.

For over a century, France's great summer adventure has captivated the world with the bike race that sees athletes travel into deepest France, through its vineyards and villages, across the Pyrenees and Alps. Millions of people from around the world crowd the roadside to watch professional cyclists compete at the pinnacle of their sport. Many millions more from every continent watch the races at home on television. Le Tour is truly a global celebration of sport and spirit that is driven to explore our limits and push beyond them.

EF will have a strong presence at the Tour de France and Tour de France Femmes avec Zwift, offering immersive language learning and educational travel experiences.

Visitors can enroll in one of EF Language Abroad's local language campuses to learn French (or a variety of other languages worldwide), and cycling enthusiasts have the opportunity to join a special cycling-themed language course. After the races, fans get to meet EF's pro teams – EF Education-EasyPost and EF Education-Oatly. Younger audiences can engage with influencers along the route. For the grand finale in Paris, EF Pro Cycling CEO Jonathan Vaughters will address guests at EF's language campus in Paris, before fans join the EF teams for celebrations and a city bike tour.

Jacob Toren, CEO, EF Language Abroad, says:
"For six decades, EF has fostered cross-cultural understanding through transformational learning experiences, offering language, travel, cultural exchange, and academic programs. The collaboration with the Tour de France and Tour de France Femmes avec Zwift reflects EF's ongoing commitment to the powerful ways sport and education unite people of diverse backgrounds. We're thrilled to bring our expertise in language immersion to this iconic event, connecting athletes, cycling fans and language learners in France and across the world."         

Recently, EF World Journeys, a leader in guided experiential and educational travel, announced through its EF Adventures brand a partnership with both renown men's and women's cycling races in France, offering travelers the opportunity to experience biking tours on the famous race routes. More information about these iconic tours is available here: https://www.efadventures.com/tours/biking/tour-de-france.

Heidi Durflinger, CEO, EF World Journeys USA (Operator of EF Go Ahead Tours, EF Ultimate Break and EF Adventures), says:
"EF World Journeys is a leader in guided experiential and educational travel. We're thrilled to deliver active adventure seekers a new way to travel, while learning about the amazing destinations we visit across the globe. Our EF Adventures tour operator brand redefines adventure travel by bringing together active outdoor exploration with EF's expertise in culturally immersive experiential travel. Thanks to EF's partnership, we're offering new epic cycling tours that feature the Tour de France and Tour de Femme avec Zwift, inclusive of celebrations with our EF Education-EasyPost and EF Education-Oatly men's and women's pro cycling teams."

Julien Goupil, Director of Media and Partnerships, A.S.O., says:
"We are pleased to welcome EF Education First as the official provider of the Tour de France and Tour de France Femmes avec Zwift for 2025 and 2026. This partnership aligns with our shared ambition that goes beyond sport, strengthening the connection between participants, spectators, and the global cycling community. Through EF's expertise in immersive education, we are confident that this partnership will enhance the synergies between sport and learning."

About EF Education First: Founded in 1965, EF Education First is a global association of education companies that shares a common mission of opening the world through education, offering language, academic, cultural exchange, and education travel programs.

About EF Language Abroad: Students travel to one of EF's 50 language campuses worldwide, to improve their language skills and immerse in cultural exchange. They stay with a homestay host, or in EF residences, for a period between two weeks to a year.

About EF Adventures: EF Adventures is a new culturally immersive, guided adventure tour operator with more than 25 tours in 18 countries across the world. Launched in September 2024 as part of the EF World Journeys family of experiential travel brands, the company brings 35 years of operational experience running tours for adults of all ages. EF Adventures offers varied forms of active travel focused on well-being and cultural immersion accessible to varied levels of fitness and age groups, including of biking and e-biking tours, hiking and walking tours, and tours with a blend of adventure activities, inclusive of yoga, water sports like kayaking, and multitude of other experiences in development.

About Amaury Sport Organisation: Amaury Sport Organisation is a company that owns, designs and organises top international sporting events. Specialised in the 'non-stadia' events, it has in-house knowledge of professions linked to organisation, media and sales of sports events. A.S.O. organises 250 days of competition per year, with 100 events in 36 countries. A.S.O. is involved in 5 major sports including cycling with the Tour de France, motor sports with the Dakar, mass events with the Schneider Electric Marathon de Paris, golf with the Lacoste Ladies Open de France and sailing with production and distribution of  images for prestigious races.

Amaury Sport Organisation is a subsidiary of the Amaury Group, media and sport group that owns the newspaper L'Equipe.

SOURCE EF Education First