ELD Asset Management: Apple in Talks to Buy Prompt AI

SINGAPORE, Oct. 16, 2025 /PRNewswire/ -- ELD Asset Management has released an assessment of Apple Inc.'s ongoing negotiations to acquire Prompt AI, identifying the potential deal as a focused transaction aimed at enhancing on-device intelligence and strengthening developer-facing tools.

The firm notes that in Q3 2025, competition for specialized AI assets has intensified, with market participants closely monitoring valuation strategies, potential integration into HomeKit workflows, and the broader transition from consumer-facing applications to platform-level capabilities. These factors, according to ELD, are continuing to influence investor sentiment in real time.

Jason Harrison, Senior Vice President at ELD Asset Management at ELD Asset Management, frames the prospective structure as "a capital-efficient route to compound capability without paying for noise", adding that "partial investor recovery often signals price discipline aligned with product execution rather than optics." ELD Asset Management stresses that it plays no role in the negotiations and is providing independent analysis and reporting for clients.

Prompt AI focuses on object and activity recognition for smart cameras, with pipelines designed to favour local processing. That architecture aligns with Apple's privacy posture by reducing cloud dependency and supporting encrypted storage. Harrison notes "privacy-by-design at the edge curtails data risk while enabling event-level triggers that developers can productize within HomeKit Secure Video," a shift that encourages applications calibrated to specific people, pets and parcels rather than generic motion alerts.

Strategically, the likely emphasis is on developer tooling and rapid integration over headline consideration. Harrison highlights "clear milestones for investors to watch, including framework updates, third-party uptake, and the reliability of context-aware notifications." Early-stage financing totals USD 5 million in seed commitments in 2023, and the core proposition remains consistent with Apple's record of compact acquisitions to strengthen applied AI.

For portfolio readers, the analytical lens is risk management, pricing discipline and delivery cadence. ELD Asset Management expects the combination of on-device models and granular event detection to expand addressable use cases across security, energy management and assisted living, with regulatory clarity on home-video analytics shaping commercial adoption.

About ELD Asset Management

Established in 2017, ELD Asset Management Pte. Ltd., UEN: 201725839Z, advises clients on portfolio strategy grounded in comprehensive market research and global economic insight. The firm monitors shifts in international conditions so clients can anticipate openings and align allocations with evolving objectives.

More commentary and company insights: https://www.eldglobal.com/news/

Contact
Mr Luke Tan
ELD Asset Management
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SOURCE ELD Asset Management