Electric toothbrush market to grow by 9.71% Y-O-Y in 2023; Rising awareness of oral health will drive growth - Technavio

NEW YORK, Jan. 31, 2023 /PRNewswire/ --

Electric toothbrush market insights -

• Vendors: 15+, Including Brush Baby Ltd., Brush Buddies, Caresmith, Church and Dwight Co. Inc., Colgate Palmolive Co., Conair Corp., Den Mat Holdings LLC, FOREO AB, Guangzhou Stars Pulse Co. Ltd., JSB Health and Fitness Pvt. Ltd., Koninklijke Philips NV, Lion Corp., OMRON Corp., Panasonic Holdings Corp., Perrigo Co. Plc, Quip, Risun Technology Co. Ltd., Sanyei Deutschland GmbH, The Procter and Gamble Co., Xiaomi Inc., among others.
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Distribution Channel (Offline and Online), Mobility Type (Sonic and Rotation), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

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In 2017, the electric toothbrush market was valued at USD 3,296.95 million. From a regional perspective, North America held the largest market share, valued at USD 1,283.84 million. The electric toothbrush market size is estimated to grow by USD 2775.29 million from 2022 to 2027. However, the growth momentum will be decelerating at a CAGR of 8.24% during the forecast period.

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Electric toothbrush market - Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• For highlights on customer landscape analysis, download a sample!

Electric toothbrush market - Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including –

• Brush Buddies - The company offers electric toothbrushes such as Smart Care Pro 200 and Sonlclean Pro 3000.
• Church and Dwight Co. Inc. - The company offers electric toothbrushes under the brand, Spinbrush.
• Colgate Palmolive Co. - The company offers electric toothbrushes such as Colgate Kids Batman Battery.
• Conair Corp. - The company offers electric toothbrushes such as Oscill8.

Electric toothbrush market – Market Dynamics

Major Drivers – 

• Rising prevalence of periodontal diseases
• Rising awareness of oral health
• Increased marketing and promotion

KEY challenges – 

• High cost of electric toothbrush
• Highly competitive market
• Stringent regulatory policies

Drivers and challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report!

The electric toothbrush market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

What are the key data covered in this electric toothbrush market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the electric toothbrush market between 2023 and 2027
• Precise estimation of the size of the electric toothbrush market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the electric toothbrush market industry across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of electric toothbrush market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Mobility Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global electric toothbrush market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global electric toothbrush market 2017 - 2021 ($ million)

• 4.2 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.3 Mobility type Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Mobility type Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2022-2027
• Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.4 Online - Market size and forecast 2022-2027
• Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Mobility Type

• 7.1 Market segments 
• Exhibit 43: Chart on Mobility Type - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Mobility Type - Market share 2022-2027 (%)

• 7.2 Comparison by Mobility Type 
• Exhibit 45: Chart on Comparison by Mobility Type
• Exhibit 46: Data Table on Comparison by Mobility Type

• 7.3 Sonic - Market size and forecast 2022-2027
• Exhibit 47: Chart on Sonic - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Sonic - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Sonic - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Sonic - Year-over-year growth 2022-2027 (%)

• 7.4 Rotation - Market size and forecast 2022-2027
• Exhibit 51: Chart on Rotation - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Rotation - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Rotation - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Rotation - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Mobility Type 
• Exhibit 55: Market opportunity by Mobility Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 Canada - Market size and forecast 2022-2027
• Exhibit 85: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Brush Baby Ltd. 
• Exhibit 108: Brush Baby Ltd. - Overview
• Exhibit 109: Brush Baby Ltd. - Product / Service
• Exhibit 110: Brush Baby Ltd. - Key offerings

• 12.4 Brush Buddies 
• Exhibit 111: Brush Buddies - Overview
• Exhibit 112: Brush Buddies - Product / Service
• Exhibit 113: Brush Buddies - Key offerings

• 12.5 Church and Dwight Co. Inc. 
• Exhibit 114: Church and Dwight Co. Inc. - Overview
• Exhibit 115: Church and Dwight Co. Inc. - Business segments
• Exhibit 116: Church and Dwight Co. Inc. - Key news
• Exhibit 117: Church and Dwight Co. Inc. - Key offerings
• Exhibit 118: Church and Dwight Co. Inc. - Segment focus

• 12.6 Colgate Palmolive Co. 
• Exhibit 119: Colgate Palmolive Co. - Overview
• Exhibit 120: Colgate Palmolive Co. - Business segments
• Exhibit 121: Colgate Palmolive Co. - Key offerings
• Exhibit 122: Colgate Palmolive Co. - Segment focus

• 12.7 Conair Corp. 
• Exhibit 123: Conair Corp. - Overview
• Exhibit 124: Conair Corp. - Product / Service
• Exhibit 125: Conair Corp. - Key offerings

• 12.8 Den Mat Holdings LLC 
• Exhibit 126: Den Mat Holdings LLC - Overview
• Exhibit 127: Den Mat Holdings LLC - Product / Service
• Exhibit 128: Den Mat Holdings LLC - Key offerings

• 12.9 FOREO AB 
• Exhibit 129: FOREO AB - Overview
• Exhibit 130: FOREO AB - Product / Service
• Exhibit 131: FOREO AB - Key offerings

• 12.10 Koninklijke Philips NV 
• Exhibit 132: Koninklijke Philips NV - Overview
• Exhibit 133: Koninklijke Philips NV - Business segments
• Exhibit 134: Koninklijke Philips NV - Key news
• Exhibit 135: Koninklijke Philips NV - Key offerings
• Exhibit 136: Koninklijke Philips NV - Segment focus

• 12.11 Lion Corp. 
• Exhibit 137: Lion Corp. - Overview
• Exhibit 138: Lion Corp. - Business segments
• Exhibit 139: Lion Corp. - Key offerings
• Exhibit 140: Lion Corp. - Segment focus

• 12.12 OMRON Corp. 
• Exhibit 141: OMRON Corp. - Overview
• Exhibit 142: OMRON Corp. - Business segments
• Exhibit 143: OMRON Corp. - Key news
• Exhibit 144: OMRON Corp. - Key offerings
• Exhibit 145: OMRON Corp. - Segment focus

• 12.13 Panasonic Holdings Corp. 
• Exhibit 146: Panasonic Holdings Corp. - Overview
• Exhibit 147: Panasonic Holdings Corp. - Business segments
• Exhibit 148: Panasonic Holdings Corp. - Key news
• Exhibit 149: Panasonic Holdings Corp. - Key offerings
• Exhibit 150: Panasonic Holdings Corp. - Segment focus

• 12.14 Perrigo Co. Plc 
• Exhibit 151: Perrigo Co. Plc - Overview
• Exhibit 152: Perrigo Co. Plc - Business segments
• Exhibit 153: Perrigo Co. Plc - Key news
• Exhibit 154: Perrigo Co. Plc - Key offerings
• Exhibit 155: Perrigo Co. Plc - Segment focus

• 12.15 Quip 
• Exhibit 156: Quip - Overview
• Exhibit 157: Quip - Product / Service
• Exhibit 158: Quip - Key offerings

• 12.16 The Procter and Gamble Co. 
• Exhibit 159: The Procter and Gamble Co. - Overview
• Exhibit 160: The Procter and Gamble Co. - Business segments
• Exhibit 161: The Procter and Gamble Co. - Key news
• Exhibit 162: The Procter and Gamble Co. - Key offerings
• Exhibit 163: The Procter and Gamble Co. - Segment focus

• 12.17 Xiaomi Inc. 
• Exhibit 164: Xiaomi Inc. - Overview
• Exhibit 165: Xiaomi Inc. - Business segments
• Exhibit 166: Xiaomi Inc. - Key news
• Exhibit 167: Xiaomi Inc. - Key offerings
• Exhibit 168: Xiaomi Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 169: Inclusions checklist
• Exhibit 170: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 171: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 172: Research methodology
• Exhibit 173: Validation techniques employed for market sizing
• Exhibit 174: Information sources

• 13.5 List of abbreviations 
• Exhibit 175: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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