Energy Drinks And Caffeinated Beverages Seeing Highest Growth Rate in Thriving Beverage Market; Company Unveils Carbonated Caffeine Hybrid Product

Apr 06, 2016, 08:30 ET from FN Media Group, LLC

CORAL SPRINGS, Florida, April 6, 2016 /PRNewswire/ --

Research displays niche markets are enjoying the greatest success in the quickly growing beverage industry as consumers move away from traditional drinks.  Leading beverage companies with current news and developments of interest in the markets are Minerco, Inc. (OTC:MINE), PepsiCo, Inc. (NYSE: PEP), Coca-Cola Company (NYSE: KO), Monster Beverage Corporation (NASDAQ: MNST), Dr. Pepper Snapple Group Inc. (NYSE: DPS) and National Beverage Corp. (NASDAQ: FIZZ)

Minerco, Inc. (OTC:MINE), parent company of Athena Brands, Inc., introduces the newest VitaminFIZZ® formulations and flavors. VitaminFIZZ is the vitamin enhanced sparkling water brand boasting delicious taste and now added functionality. The delicious, hybrid combination of zero calories, vitamin enhancement and caffeine truly and uniquely blurs the carbonated / sparkling / functional category lines.

Read the full Minerco (MINE) Press Release at

According to a new report from Mintel, Chicago, in an effort to spark interest in stagnant categories, manufacturers are introducing hybrid drinks that combine flavor and functionality and blur beverage segment lines. As stated in a recent article from Food Business News, "sales trends suggest the better-for-you movement is reshaping the non-alcoholic beverage industry, but brands should consider a stronger focus on communicating flavor, in addition to health-centric or function attributes, of cross-category products," said Elizabeth Sisel, beverage analyst at Mintel.  VitaminFIZZ has fused the best attributes of multiple categories while maintaining the taste and flavor that made VitaminFIZZ popular in the first place. The company is confident traditional soda, diet soda, sparkling water, health-centric and functional consumers, on a national scale, will be enticed to try VitaminFIZZ. Based on past performance, VitaminFIZZ's delicious flavor will bring the customers back again and again.  "VitaminFIZZ with Caffeine delivers a better-for-you fusion of delicious flavor, zero calories, vitamin enhancement and functionality. In creating this fusion, we have blurred or even crossed the lines of multiple beverage categories, stated V. Scott Vanis, Minerco's Chairman and CEO. "We believe VitaminFIZZ is the answer to typical and even diet sodas.

In other beverage sector developments of note recently are:  PepsiCo (NYSE: PEP) Canada is providing hockey fans across the nation the unique opportunity to virtually "hoist" the Stanley Cup® exclusively with SUBWAY® Restaurants. The "Hoist the Cup™" promotion will also give three lucky fans an exclusive Stanley Cup® Final experience. To celebrate the launch of Hoist the Cup™, NHL® alumni Mark Messier and Guy Carbonneau are featured in an online video series celebrating the unforgettable experience of hoisting the coveted Stanley Cup®. As past Stanley Cup® champions, both Messier and Carbonneau know first-hand the rush of pride that comes with hoisting the Cup above their heads - a feeling that, until now, was something only a select number of players have experienced. 

Minute Maid, a Coca-Cola Company (NYSE: KO) brand, is welcoming a brand new addition to the family. Introducing Minute Maid Sparkling, a line of great-tasting, low calorie fizzy juice drinks made with real fruit juice and natural flavors. Beginning March, Minute Maid Sparkling is available at retailers nationwide in four delicious flavors: Fizzy Lemonade, Mixed Berry, Tropical Citrus and Fruit Punch. The sleek 16.9 fl oz bottles have just 30-40 calories per package with a suggested retail price of $1.29. Each refreshing serving of Minute Maid Sparkling contains 6% juice.

Monster Beverage Corporation (NASDAQ: MNST) announced back in February that it has entered into a definitive agreement to acquire flavor supplier and long-time business partner, American Fruits & Flavors ("AFF"), in a transaction that will bring Monster's primary flavor supplier in-house, secure the intellectual property of Monster's most important flavors in perpetuity and further enhance its flavor development and global flavor footprint capabilities.  Pursuant to the terms of the transaction, Monster will purchase AFF for $690 million. Upon closing the transaction, Monster will acquire approximately $87 million of adjusted operating income for the twelve months ended December 31, 2015. The transaction, which is expected to close in the first quarter of 2016, is subject to customary closing conditions.

This June, Dr Pepper (NYSE: DPS) is kicking off its Pick Your Pepper campaign by releasing hundreds of unique label designs that will be on 20-oz. bottles of Dr Pepper. The summer campaign celebrates millennial self-expression and gives Dr Pepper fans a chance to let their individuality shine every time they grab a bottle.  The label designs are inspired by various millennial "passion point" categories such as 90s Retro Fan, Cat Lover, Vinyl Collector, Fashionista, Gamer and many more.

Prevention Magazine has selected Múre Pepino (Blackberry Cucumber) of the LaCroix Cúrate line by National Beverage Corp. (NASDAQ: FIZZ) as a winner in the beverage category in Prevention's 2016 Cleanest Packaged Food Awards. Cúrate is featured in the March issue of the magazine.  "What better team could there be than 'Prevention' Magazine and 'LaCroix' for consumers' health choices. Prevention Magazine is precisely named for its renowned efforts through 'intelligent' health advice to its 10.2 million readers . . . thus proving Prevention is the best health protocol! Isn't it quite astounding that LaCroix's 'Innocence' and Prevention's goals are identical," stated Nick A. Caporella, Chairman and Chief Executive Officer. is leading provider of third party publishing & news dissemination services.  If you would like more information regarding our news coverage solutions, please visit for more details.  Get an edge on the market with our Premium News Alerts that are FREE for a limited time at  Follow us on Facebook: and Twitter: 

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