LONDON, April 20, 2012 /PRNewswire-Asia/ -- Epsilon International, the industry's leading data-driven multichannel marketing services firm, has announced that Swen Krups is now Vice President of Client Services, EMEA (Europe, Middle East and Africa). In this newly created role, Krups is tasked with expanding and developing Epsilon's end-to-end marketing solutions among the clientele throughout Europe. He will report to Dominic Powers, Senior Vice President and Managing Director, Epsilon International.
Previously as Country Director and later General Manager for Central Europe, Swen Krups successfully strengthened Epsilon's business and operations in the German-speaking region, the Netherlands, Eastern Europe and Turkey. Under his leadership, Epsilon added many major global brands to its impressive client roster. Krups will continue to lead the strategic development and client management for the EMEA region to deliver customer-centric, multichannel marketing solutions with real-time capabilities and a solid foundation of data and technology that help organisations enhance their visibility with consumers and create high impact marketing programmes with strong, measurable results.
"For more than seven years Swen Krups has been a valuable leader within Epsilon International and has contributed significantly to our rapid growth, unparalleled client service and industry recognition within Europe," commented Dominic Powers. "I am confident that he will build on this success in this new role and develop and implement highly customised data-driven marketing solutions that meet the growing demand and performance needs of our clients."
"Marketing in Europe today is increasingly challenging. Brands face economic pressure, intense competition and rapid, seismic changes in consumer behaviour. Epsilon's multi-disciplined client services team across Europe strives to support marketers to effectively overcome these challenges and to drive greater ROI. I am excited to enable my team to provide our European and global clients with a deeper range of strategic marketing consulting and planning services that will be the foundation of more nimble targeted marketing and profitable customer programmes in the EMEA region," said Swen Krups.
About Epsilon International
Epsilon International is the industry's leading marketing services company, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Epsilon works with many of the most-recognised brands in the world. Services include strategic consulting, acquisition and customer database technologies, email marketing and analytic services, predictive modelling, loyalty management, and direct and digital agency services.
With local offices in U.K., France and Germany, Australia, China, Hong Kong, India, Japan and Singapore, Epsilon International is an operating unit of Epsilon. Founded in 1969, Epsilon is headquartered in Dallas, USA and comprises three major business services groups: Marketing Technology, Aspen, and Epsilon Targeting data services. Epsilon is the world's largest permission-based email marketing provider.
SOURCE Epsilon International