Ernesta Rugs Launches First Major Ad Campaign Celebrating the Transformative Power of Interior Design

Created with Pablo, the DTC brand leans into National TV to Showcase Storytelling and Larger Narratives

NEW YORK, Oct. 15, 2025 /PRNewswire/ -- Ernesta, the innovative home brand known for designer-quality, custom-sized rugs, unveils its first major ad campaign. A celebration of how thoughtful design transforms the feeling of home, this campaign highlights Ernesta's custom-sized rugs as the foundation for spaces that feel elevated, personal, and warm.

The beginning of an ongoing partnership with Pablo, the award-winning, independent creative agency, the campaign combines emotional storytelling with rich, intimate visuals to introduce the transformative power of custom rugs in the home. It is aimed at educating a broader consumer audience who might not consider purchasing custom-sized rugs, unless they have worked with a designer.

The cornerstone of the campaign is a 30-second segment depicting an intimate gathering of friends with product close-ups: plush textures, precise measurement for a 10'9 x 14'3" rug, and its seamless installation. The goal is to showcase how "fit" is a crucial element of good design and the confidence and pleasure that come from consumers knowing exactly what they want and how to achieve it. The creative frames the act of finding the perfect rug as a moment of design epiphany, playing with surprise, elegance, and playful swagger. Rather than simply pushing features, the campaign leans into the element of interior transformation.

"This campaign isn't just about rugs, it's about the creativity and care that go into making a space feel lived-in, inviting, and beautifully personal," said John Foley, Co-Founder and CEO of Ernesta. "It was a pleasure working with the Pablo team to bring our creative vision to life and we're proud to show how Ernesta rugs elevate everyday life while redefining the buying experience with custom sizing, premium quality, and an easy-to-navigate platform."

The campaign will roll out across linear, streaming OTT, and online videos throughout Q4 2025.

About Ernesta
Ernesta is an innovative home design brand on a mission to support consumers and designers with designer-quality, custom-sized rugs that will easily elevate any room. Ernesta offers to-the-inch sizing, a curated assortment, and dedicated support. They believe that the right-sized rug in the right material and construction is the foundation for expert design.

With Ernesta's simple and streamlined experience, customers can see and feel samples delivered in person or in an Ernesta showroom, and receive their custom-sized rug delivered in 2-4 weeks. Designers also enjoy exclusive perks through Ernesta's trade program. Recognized by Good Housekeeping as a 2025 Home Renovation Awards winner, Ernesta is setting a new standard in home design.

SOURCE Ernesta